Hulu Revenue and Usage Statistics 2023

Hulu Revenue and Usage Statistics 2022

Last Updated: June 2024

Hulu is an online streaming platform founded in 2007. In 2019 Disney took over Hulu and acquired 60% of all its stakes. Now Hulu broadcasts three types of content, Sports content through ESPN, Family Content through Disney+, and Hulu reveals mature content.

Furthermore, 13% is Hulu market share of demand for on-demand video services. Hulu is currently available in 2 countries USA and Japan.

We have covered all the essential Hulu statics in this post. So let’s go through it.

Hulu Key Stats

Hulu Users

Hulu Key Users Stats

  • Hulu viewership has 46.8 million paying subscribers.
  • 6.4M new users have listed themselves on Hulu from 2021 to 2022 (September).
  • Hulu users are estimated to reach 115.6 million by 2024.
  • Hulu Live TV has over 4 Million Subscribers.
  • In terms of popularity, Hulu is placed 3rd with 14% of total viewers.
  • Hulu’s retention rate is 67%.
  • With the help of a VPN, 34.7 million audience visits Hulu from other countries.
  • The average age of Hulu users is 31.
  • Hulu content hours are estimated to be 26 million hours.
  • Hulu monthly subscribers grew by 3.4 million from Dec 2021 to Jan 2022.

Hulu Active Users

Currently, Hulu has 106.1 million active users, of which approximately 40% pay for its subscription. 



Hulu Monthly Active Users 2022

Hulu subscribers count is 46.2 million till Q3 2022.

Hulu Revenue

Source: Statista 

As of third quarter of 2022, Disney reported that Hulu has 46.2 million paid subscribers which went up from 42.8 million in the last corresponding quarter of the previous fiscal year. 

Source: Statista

Hulu App Revenue 2022

In 2022, Hulu generated an annual revenue of $10.7 billion compared to $9.6 billion in revenue in 2021, an increase of over 11% Y-o-Y.

2022 Quarterly Revenue Generated($mm)
Q1 20222712
Q2 20222677
Q3 20222690

Source: The Business of Apps

How Much Is Hulu Worth

Hulu net worth is estimated at $16 billion as of January 2022. 

Furthermore, it is expected to grow to $27.5 billion in 2024.

Source: Wealth Persons

What Percentage of Hulu Subscribers Pay?

40% of Hulu users pay for a subscription to watch exclusive content. 

Hulu Revenue

Source: Statista

Hulu Churn Rate

Hulu Live TV has a churn rate of 6.9%. This rate is more than Netflix(2.4%) but less than Youtube(8%)

Source: Thrivemyway

Hulu Average Revenue Per User (ARPU)

Hulu average revenue per user (ARPU) is $87.92 as of Q3 2022. Hulu’s average monthly revenue per paying subscriber from Q1 to Q3 2022 has grown by $0.91.

Q1 202287.01
Q2 202288.77
Q3 202287.92

Source: Statista

Hulu Annual Revenue 2022

Hulu annual revenue in 2022 amounted to $10.7 billion, an 11% increase year-over-year.

Furthermore, Hulu 2021 annual revenue is estimated to be $9.6 billion. Out of $9.6 billion, revenue from streaming services is $5.9 billion and revenue from live tv is $3.7 billion as of 2021.


Source: Business of apps

Hulu Advertising Revenue

Hulu’s advertising grew by 20.53% from 2020. In 2021, Hulu earned $2.7 billion through advertisements.

YearAdvertisement Revenue($mm)

Source: Business Insider

Hulu US Connected TV Advertisement Revenue

This feature refers to the ads which can be shown to the audience through TV sticks, consoles, and smart TVs.

Hulu has earned $3.1 billion through connected TV ads. This is a total of 32.65% increase from the previous year.

YearConnected TV ad Revenue($B)

Source: eMarketer

Average Revenue Earned Through Per Streaming Subscriber

On average, Hulu earns $13.51 per user who doesn’t opt for a Live TV plan. This is a 10.37% increase from the last year which was $12.24.

Source: Disney

Hulu Live TV subscribers

Hulu saw an 18% spike in the first quarter of 2022 reaching 4 million.

Source: Fierce video

Recommended: Bumble User and Revenue Stats 2022

Gender Ratio on Hulu

Gender Demographics

Females acquire 52% of the total subscribers, whereas males are only 48%. The only other app with such a ratio is Netflix.

Hulu Revenue

Source: Morning Consult

Hulu Audience Demographics

Gen-Z and Millennials acquire 54% of the total subscribers. 

Baby Boomers 19%

Source: Morning Consult

Hulu App Reviews 2022

Hulu has 4.7/5⭐ out of 13 million reviews.

Source: Sensor Tower

Hulu Positive and Negative Review Ratio

If we consider 4-5⭐ as Positive and 1-2⭐ as negative, then Hulu’s positive reviews comprise 91.21% and negative reviews comprise only 5.66%.

Source: Sensor Tower

How Much Does Hulu Cost A Month?

Ad-Support Plan

There are two different plans offered by Hulu for those who have no problem with ads.

  • Hulu Basic Plan gives you access to an ad-supported library of videos.
  • Hulu+ Live TV, Disney+ ESPN provides you with live tv, content videos from Disney+, ESPN sports support, and a Hulu video library. This plan also includes Ads.

No Ad Plan

Those who get frustrated with ads can choose these plans

  • Hulu’s no-ad basic plan allows you to watch movies and shows without any ad disturbance.
  • Hulu+Live TV Now With Disney+ and ESPN+ allows you to watch live TV, Content from Disney, ESPN, and Hulu without any ad disturbance.
PlansPrice (Monthly)
Hulu Basic$6.99
Hulu no-ads$12.99
Hulu Live TV, Disney+, ESPN (With ADs)$69.99
Hulu Live TV, Disney+, ESPN (No ADs)$75.99

Source: Hulu

62% of the Hulu members opt for Hulu Basic plan whereas only 38% of the rest choose to pay extra for no-ad service.

Hulu Best Alternatives

YouTube and Netflix are the only two apps above Hulu in terms of market share. The Hulu market share is currently 20%.


Hulu vs Netflix

Netflix is available in more countries than Hulu. The library size of Netflix is huge with TV shows and movies being more than 100,000 on the other hand, Hulu is estimated to have only 4000+ movies and TV shows.

Netflix and Hulu Statistics

  • Netflix is available in more than 190 countries whereas Hulu is available in only US and Japan.
  • Netflix has 220.67 million paid users whereas Hulu annual streaming subscribers are 46.2 million.
  • Netflix does not provide any ad-supported content. 

Hulu vs Sling

Just like Hulu, Sling TV also allows you to stream live tv, and watch on-demand videos, and Sports. Sling TV got its on-demand video streaming on mobile in 2018.

Sling tv and Hulu Statistics

  • Sling TV only has 2.2 million paying subscribers, which is too low compared to Hulu which has 46.2 million subscribers. 
  • Hulu only supports android and ios, whereas Sling TV supports Firestick, Chromecast, Apple TV, and many more.

Source: Statista

Hulu vs Youtube TV

Youtube allows the audience to stream videos for free in exchange for Ads. Other than that, Youtube also has a wide variety of genres ranging from Vlogs to ‘How to do videos’.

Youtube and Hulu Statistics

  • Youtube is ranked #1 in the market share of streaming services.
  • Youtube ad revenue is estimated to be 8.6 billion whereas Hulu ad revenue is only 3.1 million.
  • 53% of the Youtube users are male, whereas Hulu has 48%, male subscribers.

Source: Statista


That’s all from us for Hulu Statistics 2022.

Hopefully, you would have gained some new pieces of information as we have done extensive research and curated some fresh stats.  We have even added a comparison between its alternative to help you decide on a winner.

Though we tried our best to cover all the stats, still if you think that we have missed something important, then do let us know in our comment section and we will try our best to add them.