Hulu is an online streaming platform founded in 2007. In 2019 Disney took over Hulu and acquired 60% of all its stakes. Now Hulu broadcasts three types of content, Sports content through ESPN, Family Content through Disney+, and Hulu reveals mature content.

Furthermore, 13% is Hulu market share of demand for on-demand video services. Hulu is currently available in 2 countries USA and Japan.

We have covered all the essential Hulu statics in this post. So let’s go through it

Hulu Users

Hulu Key Users Stats

  • Hulu viewership has 46.8 million paying subscribers.
  • 6.4M new users have listed themselves on Hulu from 2021 to 2022(September) 
  • Hulu users are estimated to reach 115.6 million by 2024.
  • Hulu Live TV has over 4 Million Subscribers
  • In terms of popularity Hulu is placed 3rd with 14% of total viewers
  • Hulu’s retention rate is 67%
  • With the help of a VPN 34.7 million audience visits Hulu from other countries.
  • The average age of Hulu users is 31.
  • Hulu content hours are estimated to be 26 million.
  • Hulu monthly subscribers grew by 3.4 million from Dec 2021 to Jan 2022.

Hulu Active Users

Currently, Hulu has 106.1 million active users, of which approximately 40% pay for its subscription. 

Year Users(mm)
2017 46.2
2018 57
2019 76.3
2020 95.5
2021 99.7
2022 106.1

Source: ANTENNA

Hulu Monthly Active Users 2022

Hulu subscriber count is 46.2 million till Q3 2022.

Source: Statista 

How many paid users does Hulu have?

In the third quarter of 2022, Disney reported that Hulu had 46.2 million paid subscribers who went up from 42.8 million in the last corresponding quarter of the previous fiscal year. 

Source: Statista

Hulu App Revenue 2022

With 9.6 billion in revenue in 2021 Hulu saw a 33% growth from the last year.

2022 Quarterly  Revenue Generated($mm)
Q1 2022(Jan-March) 2712
Q2 2022(Apr-Jun) 2677
Q3 2022(July-Sept) 2690

Source: The Business of Apps

How Much Is Hulu Worth

Hulu net worth is $15.8 billion as pf 2019.

Source: Distinguished

What Percentage of Hulu Subscribers Pay?

Hulu has seen a 9% increase in subscribers since last year. 

Source: Statista

Hulu Churn Rate

Hulu Live TV has a churn rate of 6.9%. This rate is more than Netflix(2.4%) but less than Youtube(8%)

Source: Thrivemyway

Hulu Quarterly Revenue

Hulu’s average monthly revenue per paying subscriber from Q1 to Q3 2022 has grown by $0.93.

Quarter Revenue($)
Q1 2022 87.01
Q2 2022 88.77
Q3 2022 87.92

Source: Statista

Hulu Annual Revenue

Hulu 2021 annual revenue is estimated to be $9.5 billion. Out of $9.5 billion, Hulu revenue from streaming services is $5.8 billion and Hulu revenue from live tv is $3.7 billion as of 2021.

Year Revenue($Bn)
2019 5.1
2020 7.2
2021 9.5

Source: Business of apps

Hulu Advertising Revenue

Hulu’s advertising grew by 20.53% from 2020. In 2021 Hulu earned $2.7 billion through advertisements.

Year Advertisement Revenue($mm)
2017 986
2018 1450
2019 1820
2020 2240
2021 2700

Source: Business Insider

Hulu US Connected TV Advertisement Revenue

This feature refers to the ads which can be shown to the audience through TV sticks, consoles, and smart TVs.

Hulu has earned $3.1 billion through connected TV ads. This is a total of 32.65% increase from the previous year.

Year Connected TV ad Revenue($B)
2019 1.57
2020 1.96
2021 2.6
2022 3.1

Source: eMarketer

Average Revenue Earned Through Per Streaming Subscriber

On average Hulu earns $13.51 per user who doesn’t opt for a Live TV plan. This is a 10.37% increase from the last year which was $12.24.

Source: Disney

Hulu Live TV subscribers

Hulu saw an 18% spike in the first quarter of 2022 reaching 4 million.

Source: Fierce video

Recommended: Bumble User and Revenue Stats 2022

Gender Ratio on Hulu

Gender Demographics

Females acquire 52% of the total subscribers, whereas males accept only 4%. The only other app with such a ratio is Netflix.

Source: Morning Consult

Hulu Audience Demographics

Gen-Z and Millennials acquire 54% of the total subscribers. 

Generation Share
Generation-Z 17%
Millennials 37%
Generation-X 37%
Baby Boomers  19%

Source: Morning Consult

Hulu App Reviews 2022

Hulu has 4.7/5⭐ out of 13 million reviews.

Source: Sensor Tower

Hulu Positive and Negative Review Ratio

If we consider 4-5⭐ as Positive and 1-2⭐ as negative, then Hulu’s positive reviews comprise 91.21% and negative reviews comprise only 5.66%.

Source: Sensor Tower

How Much Does Hulu Cost A Month?

Ad-Support Plan

There are two different plans offered by Hulu for those who have no problem with ads.

  • Hulu Basic Plan gives you access to an ad-supported library of videos.
  • Hulu+ Live TV, Disney+ ESPN provides you with live tv, content videos from Disney+, ESPN sports support, and a Hulu video library. This plan also includes Ads.

No Ad Plan

Those who get frustrated with ads can choose these plans

  • Hulu’s no-ad basic plan allows you to watch movies and shows without any ad disturbance.
  • Hulu+Live TV Now With Disney+ and ESPN+ allows you to watch live TV, Content from Disney, ESPN, and Hulu without any ad disturbance.
Plans Price (Monthly)
Hulu Basic $6.99
Hulu no-ads $12.99
Hulu Live TV, Disney+, ESPN (With ADs) $69.99
Hulu Live TV, Disney+, ESPN (No ADs) $75.99

Source: Hulu

62% of the Hulu members opt for Hulu Basic plan whereas only 38% of the rest choose to pay extra for no-ad service.

Hulu Best Alternatives

YouTube and Netflix are the only two apps above Hulu in terms of market share. The Hulu market cap is currently 20%

Source: ANTENNA

Hulu vs Netflix

Netflix is available in more countries than Hulu. The library size of Netflix is huge with TV shows and movies being more than 100,000 on the other hand, Hulu is estimated to have only 4000+ movies and TV shows.

Netflix and Hulu Statistics

  • Netflix is available in more than 190 countries whereas Hulu is available in only US and Japan.
  • Netflix has 220.67 million paid users whereas Hulu annual streaming subscribers are 46.2 million.
  • Netflix does not provide any ad-supported content. 

Hulu vs Sling

Just like Hulu, Sling TV also allows you to stream live tv, and watch on-demand videos, and Sports. Sling TV got its on-demand video streaming on mobile in 2018.

Sling tv and Hulu Statistics

  • Sling TV only has 2.2 million paying subscribers, which is too low compared to Hulu which has 46.2 million subscribers. 
  • Hulu only supports android and ios, whereas Sling TV supports Firestick, Chromecast, Apple TV, and many more.

Source: Statista

Hulu vs Youtube TV

Youtube allows the audience to stream videos for free in exchange for Ads. Other than that, Youtube also has a wide variety of genres ranging from Vlogs to ‘How to do videos’.

Youtube and Hulu Statistics

  • Youtube is ranked #1 in the market share of streaming services.
  • Youtube ad revenue is estimated to be 8.6 billion whereas Hulu ad revenue is only 3.1 million.
  • 53% of the Youtube users are male, whereas Hulu has 48%, male subscribers.

Source: Statista

Conclusion

That’s all from us for Hulu Statistics 2022.

Hopefully, you would have gained some new pieces of information as we have done extensive research and curated some fresh stats.  We have even added a comparison between its alternative to help you decide on a winner.

Though we tried our best to cover all the stats, still if you think that we have missed something important, then do let us know in our comment section and we will try our best to add them.