What is Customer Effort Score (CES) and Why Should You Care?
“Dial 1 for customer service”. When a customer hears this on your IVR, they expect to be connected to an agent in a few seconds. However, if they have to choose from too many options, they may feel slightly annoyed. If the agent who finally answers after the...
4 Loyalty Program Ideas That Can Boost Your E-commerce Sales
If you are still wondering whether a loyalty program is worth the investment, here is what research has to say: 81% of customers are more likely to continue buying from brands that have one. The pandemic has once again reminded businesses that existing customers can...
Why Do You Need a Customer-Centric Marketing Strategy and How to Build One
The challenges of marketing to customers in the midst of a pandemic have been a catalyst for innovation. Customer churn is a growing trend that is driving businesses to dig deeper into customer data for answers. It is becoming increasingly clear that a great product...
Why Omni-Channel Customer Feedback Can Make (or Break!) Things For Your Business
Oftentimes, businesses can end up being completely deaf and blind to their customer pain points. Why does that happen, one might ask? It happens because more and more, it is the technology (or business processes) that end up interacting with the customers and...
Tried and Tested Strategies to Build an Online Customer Community
What if you had a loyal band of customers that preferred to buy almost exclusively from your online store? You probably think we’re too optimistic or even delusional! However, the biggest e-commerce brands like Sephora and eBay have managed to do just that. They have...Outsource Your Customer Support To the Experts!
