Every December, Starbucks holds the #redcupcontest. Inviting people to submit creative photographs of their coffees, for the chance to win a gift card. The result? Over 35K+ posts across social media talking about the brand.  The #Redcupcontest is a perfect example of...

In the 1990s, Andre Agassi was the face of Cannon’s marketing campaign. Those days people were considering Agassi as an iconoclastic rebel and therefore, Cannon chose him to show their image as rebellious as well. During the campaign, Agassi commented that “Image is...

Webinars have always been an important tool that marketers use to reach their target audience. Audiences and businesses prefer webinars alike. It not only saves your audiences from physical presence but also saves you from the hassle of conducting a live physical...

You publish a great blog post and expect the shares and comments to start coming in. But instead, you get nothing. We all have been there. In the SEO space, high-quality and unique content is considered as one of the top factors that drive traffic to your website. But...

Finding Instagram influencers to collaborate with your small business can be a difficult task, especially with over 1 billion active monthly Instagram users. However, with a proper system to find the right people, you can develop an efficient influencer marketing plan...

User-generated content is one of the most powerful marketing strategies that can bring leads to your business. Why? Because consumers rely on user-generated content. Seventy percent of consumers place peer recommendations and reviews above professionally written...

The era of millennials have their own legacy but Generation Z is the new talk of the town. Marketers have started to show a lot of interest and follow this young demography of Gen-zers, the people who were born between the mid-1990s and 2010s. Gen-zers, people who are...

Having trouble finding influencers to collaborate with? You've come to the right place. If you have tried influencer marketing, you must know how difficult it can be to find relevant influencers for your brand. But as 70% of consumers place peer recommendations and...