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Customer Loyalty Lessons From Starbucks Rewards Program

Customer Loyalty Lessons From Starbucks Rewards Program

Starbucks can be addictive. Not only is it one of the best coffee you can get, but the customer experience is also certainly one of a kind. Besides, the company also has one of the most popular rewards programs in existence. The world’s largest coffee chain credits a...

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Letting Customers do the Work: Ace a Referral Program

Letting Customers do the Work: Ace a Referral Program

“When you visit the beach, book hotel X. The service staff is very friendly, and they look after you well.” We have always received and even shared such gracious tips with the people we know. But what we often fail to recognize is this is a form of marketing outreach...

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