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Customer Loyalty Lessons From Starbucks Rewards Program
Starbucks can be addictive. Not only is it one of the best coffee you can get, but the customer experience is also certainly one of a kind. Besides, the company also has one of the most popular rewards programs in existence. The world’s largest coffee chain credits a...
4 Examples of E-commerce Customer Loyalty Programs Done Right
If you are looking to create your customer loyalty program, why reinvent the wheel? There are plenty of popular loyalty programs that you can learn from. This can be your shortcut to success while avoiding mistakes, ultimately helping you get better returns faster....
Why Referral Programs Generate Better Results Than Other Marketing Strategies for E-commerce Businesses
Research shows 92% of marketers believe the content they create - landing pages, ads, and emailers - really resonates with their target audience. However, only 51% of customers think that brands are authentic in their advertising. Even though most e-commerce brands...
How Can Marketing Automation Boost Customer Loyalty in 2021
If your online e-commerce businesses’ retention rate has been dropping off late, you may be considering changing your marketing strategy. This may seem like the logical thing to do with a profound shift in consumer buying habits in the post-pandemic environment....
Letting Customers do the Work: Ace a Referral Program
“When you visit the beach, book hotel X. The service staff is very friendly, and they look after you well.” We have always received and even shared such gracious tips with the people we know. But what we often fail to recognize is this is a form of marketing outreach...
Can E-commerce Influencer Programs Help in Improving Customer Lifetime Value in a Post-COVID Market
The post-COVID market is a volatile one. Customer’s buying behaviors have changed, and understandably so. It has become essential for brands to realign their strategies to convert potential customers and retain the old ones in the changing market landscape. Online...
Build the Right Script for Customer Service Teams to Boost Your Referral Programs
Word of mouth has always been one of the most powerful contributing factors for the growth of any business, and 85% of businesses believe referrals are the best way to increase customers. Happy customers will always be your best brand advocates and help you to...
Three Reasons Why Marketing and Customer Service Teams Should Work Together
Although they may seem like two drastically different functions, your marketing and customer service are deeply integrated. Marketing is the grand plan to promote your business and drive sales of products or services, and customer service forms an integral part...
How Referral Programs Can Build an E-commerce Store’s Customer Reliability
Today customers may find themselves facing a challenging task. That task is to make the best purchasing decisions from among the several options available. Often the decision is based on ads seen on the TV, print, or social media platforms. However, factors like...