Customer service is a thing that keeps evolving, so do customer expectations.  Traditional ways of serving customers that have been in use for the past decade, may not be able to satisfy today’s modern customers. In this modern era, customer service has become an...

You have to admit it - Colors play an important role when it comes to branding and marketing. Why? Because of the correlation between the psychology of color and persuasion. And understanding color psychology can be vital for marketers to drive desired responses from...

Is email part of your company's marketing mix? If not, then it should be! Email marketing has been a great marketing tool and produced great results from the beginning. Still, many marketers think that as social media continues to evolve over time, email marketing has...

Have you ever wondered what happens to your email campaigns once you hit "send?” Is email marketing still an effective strategy? Do people even read your emails at all? Due to the rise of social media, many marketers say that email marketing is no longer as effective...

8 in 10 people use social media at work. Employee downtime is bad for an organization, isn't it? Maybe yes or no. Yes, social media can distract people from work but it can also be an opportunity for a company to get more referral leads if the company converts its...