What Is Average Handle Time & How To Reduce AHT?

Last Updated: January 2025

In customer service, understanding average handle time (AHT) is crucial, as it gauges the average duration agents spend assisting customers. To boost operational efficiency, organizations are constantly seeking ways to reduce average handle time

Implementing streamlined processes, optimizing agent training, and leveraging technology are essential strategies for successfully minimizing AHT and improving overall customer service.

Average Handle Time 

Average Handle Time (AHT) is a key metric in customer service, calculated by adding talk time, hold time, and after-call tasks for all calls and dividing it by the total number of calls. It provides an overall measure of efficiency and effectiveness in handling customer inquiries. 

A lower AHT generally indicates quicker issue resolution and improved customer service. Monitoring AHT helps organizations optimize their processes and enhance customer satisfaction by reducing the time spent on each interaction.

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Importance of AHT

AHT, or Average Handle Time, is an important metric in customer service for several reasons:

  • Efficiency: AHT measures how quickly your customer service issues are resolved, reflecting operational efficiency.
  • Cost Control: Shorter AHT often translates to lower operational costs, making it a key factor in resource management.
  • Customer Satisfaction: A balanced AHT ensures prompt issue resolution without compromising customer satisfaction.
  • Workforce Management: AHT guides staffing levels and resource allocation based on expected interaction volumes.
  • Quality Monitoring: AHT is part of assessing the effectiveness of your customer interactions and service quality.
  • Performance Measurement: AHT serves as a key performance indicator for both individual agents and the overall customer service team.

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Effective Resolution Timing Standard

Call Centre Magazine cites 6 minutes and 10 seconds as the benchmark for the industry-standard Average Handle Time (AHT). 

The nature of every business is inherently unique. Even among enterprises offering similar products and services, the approach to customer service sets them apart. This individualized approach results in varying average handle times.

The key to a successful average handle time lies in its ability to be both manageable and supportive of positive customer experiences (CX) and business profits.

Next, let’s delve into strategies aimed at minimizing Average Handle Time effectively.

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Reduce Average Handle Time 

Reducing Average Handle Time (AHT) is crucial for improving customer service efficiency without compromising quality. Here are some tips to help reduce AHT:

1. Develop a Comprehensive Playbook

Craft an extensive playbook that serves as a guide for agents, offering quick solutions and troubleshooting tips. This resource aids in minimizing Average Handling Time (AHT) by providing agents with readily accessible information to expedite issue resolution. 

2. Prioritize Coaching Initiatives 

Emphasize the importance of coaching sessions to enhance agent skills, focusing on active listening, problem-solving, and time management. By refining these skills, agents can efficiently address customer concerns. 

3. Evaluate and Enhance Your IVR System 

Conduct a thorough assessment of your Interactive Voice Response (IVR) system to ensure it is user-friendly and effectively directs customers to the appropriate departments. Optimizing the IVR experience contributes to quicker issue resolution and a more positive customer experience. 

4. Capture Comprehensive Information Early 

Train agents to gather all necessary information at the beginning of the call to sustain a smoother and faster resolution process, reducing the likelihood of callbacks. 

5. Minimize Silence in Conversations 

Instruct agents to minimize pauses during conversations to maintain a smooth flow. By reducing silence, agents can keep the interaction dynamic, contributing to shorter AHT and a more engaging experience for customers. 

6. Implement Automation Where Possible 

Integrate automation for routine tasks and data retrieval. It streamlines processes, allowing agents to focus on more complex issues. 

7. Prompt Customers to Articulate Issues Clearly 

Train agents to encourage customers to articulate their problems comprehensively. It aids in swift issue identification and demonstrates attentive customer service, positively influencing CSAT. 

8. Encourage Repetition and Confirmation of Information

Stress the importance of agents repeating and confirming key details during conversations. This practice ensures accuracy, minimizes errors, and reduces the need for follow-up interactions. 

9. Regularly Update Customer Profiles 

Instill the habit of routinely updating and maintaining customer profiles with relevant information. So agents can have a holistic view of the customer’s history, expediting issue resolution and enhancing CSAT. 

10. Consider Diverse Performance Metrics 

Broaden the evaluation scope beyond AHT and CSAT. Include metrics like First Call Resolution (FCR) and gauge customer feedback on agent effectiveness. This holistic approach secures a well-rounded strategy for improvement. 

11. Incorporate Low AHT Call Examples in Training 

Integrate real-life examples of efficient calls into training sessions. Highlight successful techniques employed in instances to inspire agents and present practical insights. 

12. Efficiently Manage After-Call Work 

Encourage agents to handle necessary documentation and follow-up tasks while on the call. It minimizes post-call work, contributing to a more streamlined process. 

13. Record Calls for Ongoing Assessment 

Utilize call recordings for continuous evaluation and coaching purposes. Supervisors can pinpoint areas of improvement, offer targeted feedback, and enhance overall agent performance. 

14. Actively Seek Customer Feedback 

Proactively gather feedback from customers to identify pain points and areas of improvement. Incorporating this input into your strategies contributes to AHT reduction and enhances CSAT by addressing customer concerns effectively. 

15. Cultivate a Culture of Optimization 

Encourage the team to adopt a continuous improvement perspective. Regularly review processes, gather feedback, and explore new technologies to optimize operations. This commitment to ongoing enhancement ensures sustained success in lowering AHT and improving CSAT.

Moving forward, let’s discuss how Helplama can transform your customer service landscape through outsourcing. 

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AHT Reduction Made Simple: Leverage Helplama for Customer Service Outsourcing

Helplama is a cutting-edge customer service outsourcing solution to enhance your business’s efficiency and elevate customer satisfaction. By leveraging Helplama’s services, companies can streamline their customer support processes, significantly reducing Average Handle Time (AHT) and improving overall operational effectiveness.

Key features 

    • Expert Team of Agents: Helplama boasts highly trained and experienced customer service agents to handle diverse customer queries and issues.
    • Customized Solutions: Helplama offers tailored solutions to meet specific customer service needs, ensuring a personalized approach that aligns with your brand values and objectives.
    • 24/7 Availability: With a global team of agents, businesses can provide continuous support to their customers, leading to quicker issue resolution and a notable reduction in AHT.
    • Multichannel Support: Helplama excels in providing support across various communication channels, including phone, email, chat, and social media. 
    • Real-time Reporting and Analytics: Helplama provides real-time reporting and analytics tools, offering valuable insights into customer interactions.
    • Comprehensive Customer Feedback: Helplama actively collects and analyzes customer feedback, facilitating continuous improvement by addressing pain points and further optimizing AHT.

Conclusion

Grasping the significance of Average Handle Time (AHT) and implementing tailored strategies is pivotal to business success. By proactively seeking ways to reduce average handle time, companies can enhance efficiency and improve customer interactions. Embracing AHT reduction is the cornerstone for achieving optimal customer service and operational excellence.

Interested in leveling up your customer service?

Contemplate Helplama to experience a seamless blend of advanced technology and skilled agents, ensuring top-notch customer interactions and streamlined operations.