


Letting Customers do the Work: Ace a Referral Program
“When you visit the beach, book hotel X. The service staff is very friendly, and they look after you well.” We have always received and even shared such gracious tips with the people we know. But what we often fail to recognize is this is a form of marketing outreach...
Can E-commerce Influencer Programs Help in Improving Customer Lifetime Value in a Post-COVID Market
The post-COVID market is a volatile one. Customer’s buying behaviors have changed, and understandably so. It has become essential for brands to realign their strategies to convert potential customers and retain the old ones in the changing market landscape. Online...
How Referral Programs Can Build an E-commerce Store’s Customer Reliability
Today customers may find themselves facing a challenging task. That task is to make the best purchasing decisions from among the several options available. Often the decision is based on ads seen on the TV, print, or social media platforms. However, factors like...