What is a Good Referral Rate – Do Referral Programs have Benchmarks?


How do you know whether your referral program is performing as expected? By benchmarking it against other programs in your niche. Many metrics can help you get a clear picture. However, referral rate is the ultimate measure of the successful performance of your referral program. It is the percentage of referred sales out of the […]

How Personalized E-commerce Loyalty Programs Can Be a Business Game Changer


The world of e-commerce is a competitive one. Today, customers have the liberty to choose from a range of brands and businesses offering their unique products and services. While e-commerce has been around for a while, online shopping has seen a significant increase due to the pandemic. As businesses aim to increase growth by acquiring […]

How to Measure Customer Loyalty – Top 5 Metrics to Track


Word of mouth marketing is one of the best forms of marketing. Do you know how likely are your customers to recommend you to others? It’s time to find out. If your latest NPS score is 30 or more, you are doing a great job on the customer loyalty front. Anything lower means you have […]

5 Best Customer Loyalty Program Ideas for the Food & Beverage Industry


Who doesn’t like a free cola or beverage along with a meal they just ordered? The F&B industry is slowly getting back on its feet after the disruption caused by COVID-19, and restaurant owners are keen on recovering their losses. While there is a lot of enthusiasm, there are also legitimate concerns about the future. F&B […]

How to Evaluate Loyalty Program’s Value Proposition


Standing out from the competition is becoming more important than ever for e-commerce brands. In the post-pandemic scenario, customers are willing to experiment more often, and brands will need to put in more effort to keep them coming back. The key question to ask is: why should a customer buy from you rather than one […]

5 Proven B2B Loyalty Program Best Practices in 2022


The changing market dynamics since the pandemic have compelled businesses to focus on diversifying their supply chains. The traditional calling for RFPs (Requests for Proposal) or tender bids has been replaced by actively researching vendors and suppliers. B2B customers today are looking for better pricing and demanding responsive and reliable customer support. Online B2B sales […]

Customer Loyalty in Today’s Breathless Digital World


 If there is one lesson for brands to learn from the pandemic and its aftermath, customer loyalty is fickle and unpredictable. Customers are clearly looking for greater convenience and value in the digital age- more than ever before. Contrary to popular opinion, price only comes third on the list of priorities for customers today. A […]

Importance of Customer Perception & How to Track It


In the customer-centric era, every feedback and review can make or break your brand’s reputation. That is why small businesses need to invest time in actively understanding customer behavior and make effective strategies for improving their brand’s perception, acquisition, and retention.  If you are not putting customers first, you are putting your business at risk. […]

Top 8 Tips and Some Examples for Customer Retention Emails


Customer Retention is an essential component for any business. It helps build a good relationship with the customer. Customer retention is directly related to customer satisfaction and engagement. There are several customer retention strategies and Customer Retention Emails are one of them. 59% of B2B marketers say email is their most effective channel for generating […]

12 Pro Tips on How to Talk to Customers!


In this customer-centric era, customer experience has become the cornerstone for the success of a business venture. Having said that, customer experiences are largely governed by how you talk to customers and how efficient your customer service team is. After all, improper customer interactions defeat the very purpose of creating a frontline. Don’t forget: “Customer […]