


How to Improve Customer Perceptions of Your Brand
If you aim to increase customer loyalty in today’s time, you need to take the inside-out approach. After all, customers only respond to what they see, hear and feel about your product and service. This creates a distinct perception in their mind that they associate...
B2B Loyalty Program Best Practices in 2021
The changing market dynamics since the pandemic have compelled businesses to focus on diversifying their supply chains. The traditional calling for RFPs (Requests for Proposal) or tender bids have been replaced by actively researching vendors and suppliers. B2B...
How to Measure Customer Loyalty – Top 5 Metrics to Track
Word of mouth marketing is one of the best forms of marketing. Do you know how likely are your customers to recommend you to others? It’s time to find out. If your latest NPS score is 30 or more, you are doing a great job on the customer loyalty front. Anything lower...