Customer Loyalty in Today’s Breathless Digital World
If there is one lesson for brands to learn from the pandemic and its aftermath, customer loyalty is fickle and unpredictable. Customers are clearly looking for greater convenience and value in the digital age- more than ever before. Contrary to popular opinion,...
What is Emotional Loyalty and How Can Brands Leverage it?
All advertising is designed to appeal to the customers’ emotions. After all, people don’t buy products; they buy into the feeling that they believe owning or using one will give them. Emotions can shape customer perceptions and create an influential brand association...
How to Evaluate Loyalty Program’s Value Proposition
Standing out from the competition is becoming more important than ever for e-commerce brands. In the post-pandemic scenario, customers are willing to experiment more often, and brands will need to put in more effort to keep them coming back. The key question to ask...
Understanding a Good Referral Rate – Do Referral Programs have Benchmarks?
How do you know whether your referral program is performing as expected? By benchmarking it against other programs in your niche. Many metrics can help you get a clear picture. However, referral rate is the ultimate measure of the successful performance of your...Outsource Your Customer Support To the Experts!
