What is a Good Referral Rate – Do Referral Programs have Benchmarks?

Customer Retention, E-commerce

How do you know whether your referral program is performing as expected? By benchmarking it against other programs in your niche. Many metrics can help you get a clear picture. However, referral rate is the ultimate measure of the successful performance of your...

How Personalized E-commerce Loyalty Programs Can Be a Business Game Changer

Customer Loyalty, E-commerce

The world of e-commerce is a competitive one. Today, customers have the liberty to choose from a range of brands and businesses offering their unique products and services. While e-commerce has been around for a while, online shopping has seen a significant increase...

How to Measure Customer Loyalty – Top 5 Metrics to Track

Customer Loyalty, E-commerce

Word of mouth marketing is one of the best forms of marketing. Do you know how likely are your customers to recommend you to others? It’s time to find out. If your latest NPS score is 30 or more, you are doing a great job on the customer loyalty front. Anything lower...

5 Best Customer Loyalty Program Ideas for the Food & Beverage Industry

Customer Loyalty

Who doesn’t like a free cola or beverage along with a meal they just ordered? The F&B industry is slowly getting back on its feet after the disruption caused by COVID-19, and restaurant owners are keen on recovering their losses. While there is a lot of...

How to Evaluate Loyalty Program’s Value Proposition

Customer Loyalty

Standing out from the competition is becoming more important than ever for e-commerce brands. In the post-pandemic scenario, customers are willing to experiment more often, and brands will need to put in more effort to keep them coming back. The key question to ask...