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How Personalized E-commerce Loyalty Programs Can Be a Business Game Changer

How Personalized E-commerce Loyalty Programs Can Be a Business Game Changer

Customer Loyalty, E-commerce

The world of e-commerce is a competitive one. Today, customers have the liberty to choose from a range of brands and businesses offering their unique products and services. While e-commerce has been around for a while, online shopping has seen a significant increase...
How to Measure Customer Loyalty – Top 5 Metrics to Track

How to Measure Customer Loyalty – Top 5 Metrics to Track

Customer Loyalty, E-commerce

Word of mouth marketing is one of the best forms of marketing. Do you know how likely are your customers to recommend you to others? It’s time to find out. If your latest NPS score is 30 or more, you are doing a great job on the customer loyalty front. Anything lower...
How to Evaluate Loyalty Program’s Value Proposition

How to Evaluate Loyalty Program’s Value Proposition

Customer Loyalty

Standing out from the competition is becoming more important than ever for e-commerce brands. In the post-pandemic scenario, customers are willing to experiment more often, and brands will need to put in more effort to keep them coming back. The key question to ask...
5 Best Customer Loyalty Program Ideas for the Food & Beverage Industry

5 Best Customer Loyalty Program Ideas for the Food & Beverage Industry

Customer Loyalty

Who doesn’t like a free cola or beverage along with a meal they just ordered? The F&B industry is slowly getting back on its feet after the disruption caused by COVID-19, and restaurant owners are keen on recovering their losses. While there is a lot of...
5 Proven B2B Loyalty Program Best Practices in 2022

5 Proven B2B Loyalty Program Best Practices in 2022

Customer Loyalty, E-commerce

The changing market dynamics since the pandemic have compelled businesses to focus on diversifying their supply chains. The traditional calling for RFPs (Requests for Proposal) or tender bids has been replaced by actively researching vendors and suppliers. B2B...
Customer Loyalty in Today’s Breathless Digital World

Customer Loyalty in Today’s Breathless Digital World

Customer Loyalty

 If there is one lesson for brands to learn from the pandemic and its aftermath, customer loyalty is fickle and unpredictable. Customers are clearly looking for greater convenience and value in the digital age- more than ever before. Contrary to popular opinion, price...
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