6 Mobile Customer Loyalty Program Ideas for Gen Z

6 Mobile Customer Loyalty Program Ideas for Gen Z

73% of shoppers say they are more likely to join a loyalty program that automatically displays their points balance. The message for brands is this: physical loyalty cards are outdated, it is time for mobile loyalty wallets or app-based loyalty programs. The reason?...
5 Tips to Revive Failed Customer Loyalty Programs

5 Tips to Revive Failed Customer Loyalty Programs

To retain your customers, you have to think long term. This means thinking not only in terms of sales but also building relationships with them. If your customers feel valued and appreciated, you can generate priceless word-of-mouth publicity. In turn, this stimulates...
B2B Loyalty Program Best Practices in 2021

B2B Loyalty Program Best Practices in 2021

The changing market dynamics since the pandemic have compelled businesses to focus on diversifying their supply chains. The traditional calling for RFPs (Requests for Proposal) or tender bids have been replaced by actively researching vendors and suppliers. B2B...