


How to Improve Customer Perceptions of Your Brand
If you aim to increase customer loyalty in today’s time, you need to take the inside-out approach. After all, customers only respond to what they see, hear and feel about your product and service. This creates a distinct perception in their mind that they associate...
How to Measure Customer Loyalty – Top 5 Metrics to Track
Word of mouth marketing is one of the best forms of marketing. Do you know how likely are your customers to recommend you to others? It’s time to find out. If your latest NPS score is 30 or more, you are doing a great job on the customer loyalty front. Anything lower...
How Can Helplama Be the Core of Customer Support for an E-commerce Store
The e-commerce industry is going through a period of unprecedented growth, and there is a lot of excitement among online business owners today. However, customer expectations are also changing rapidly. In the new normal, they want convenience and a smooth buying...
What is Customer Effort Score (CES) and Why Should You Care?
“Dial 1 for customer service”. When a customer hears this on your IVR, they expect to be connected to an agent in a few seconds. However, if they have to choose from too many options, they may feel slightly annoyed. If the agent who finally answers after the...