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      How to Improve Customer Lifetime Value (CLTV) Beyond the Pandemic

      How to Improve Customer Lifetime Value (CLTV) Beyond the Pandemic

      Customer Loyalty, Customer Retention

      Any business spends a lot of time focusing on retaining the top 20% of its customers. This is because their contribution to revenue is significantly higher than the remaining 80%. The longer they stay with your brand, the more profit you can expect to make.  However,...
      How to Virtualize Your Physical Customer Support Operations in 2021

      How to Virtualize Your Physical Customer Support Operations in 2021

      Customer Support

      The coronavirus pandemic has suddenly created one of the biggest shifts in how companies provide customer support. With offices being shut, they have had to adjust to remote working at short notice with their customers desperate for help. This has, in turn, thrown up...
      6 Things to Do When You Know Your Customer Has Misinterpreted Things

      6 Things to Do When You Know Your Customer Has Misinterpreted Things

      Customer Retention

      Managing customer expectations efficiently is the key to retaining them for the long term. Customers that do complain provide brands vital clues about what’s working and what isn’t. However, not all customer complaints arise from genuine issues with your product. Some...
      Three Reasons Why Marketing and Customer Service Teams Should Work Together

      Three Reasons Why Marketing and Customer Service Teams Should Work Together

      Customer Support

      Although they may seem like two drastically different functions, your marketing and customer service are deeply integrated.  Marketing is the grand plan to promote your business and drive sales of products or services, and customer service forms an integral part...
      7 Best Practices to Provide Best-in-Class SaaS Support

      7 Best Practices to Provide Best-in-Class SaaS Support

      Customer Support

      The COVID-19 pandemic has only accelerated the scorching pace of SaaS adoption around the world. Gartner reports that the SaaS market will grow 10.5% by the end of this year. Given the massive opportunity, SaaS businesses are gearing up to extend their existing...
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