Last Updated: April 2024
Bumble is a dating app built around the idea of empowering women so they can make the first move. Being one of the most popular apps across different parts of the world, Bumble has the most market share in the US after Tinder.
Furthermore, Bumble is also one of the few dating apps that experienced an increase in app downloads in 2022, a 27% year-on-year increase.
In this post, we will walk you through the following Bumble statistics 2023:
- Bumble Users Statistics
- Bumble Revenue
- Bumble Market Share
- Bumble App Downloads
- Bumble Gender Ratio
- Bumble Dating App Reviews
- How Much Does Bumble Cost?
- Best Alternatives to Bumble
Bumble Key Stats
- Bumble has over 50 million active users in 2023. There were 45 million yearly active users in 2021.
- The Bumble app has 2.3 million paid users in 2023. Only 4.6 percent of Bumble app users are paid.
- Bumble revenue amounted to $903.5 million for the financial year 2022.
- Bumble user demographics – 72% of Bumble users are under 35.
- Bumble gender ratio is 3:1 approx (male-female). 32.6% of Bumble users are female.
- Bumble market share in the USA is 26.04% in 2023, making Bumble the second-largest dating app with the most market share after Tinder.
Bumble Users 2023
Bumble Active Users
Bumble Yearly Active Users
Bumble has 50 million active users as of the last quarter of 2022, the vast majority of which do not pay for the service.
| Year | Users (mm) |
| 2015 | 1 |
| 2016 | 8 |
| 2017 | 12 |
| 2018 | 22 |
| 2019 | 35 |
| 2020 | 42 |
| 2021 | 45 |
| 2022 | 50 |
Source: Business of Apps
Bumble Monthly Active Users
There are over 50 million Bumble monthly users as per the latest official data.
Source: Bumble
What Percentage of Bumble Users Pay?
A small proportion – around 4.6% of Bumble app users pay for the service.
As of Q1 2023, the Bumble app has around 2.3 million paid users that subscribe to the service or make in-app purchases. That is a 31% increase year-on-year.
| Date | Paid Users (mm) |
| Q1 2023 | 2.32 |
| Q1 2022 | 1.78 |
Source: Company Data
Percentage of Fake Profiles on Bumble
Bots exist on dating apps, yes. But Bumble does not create fake profiles and very few of the Bumble profiles you see are fakes – according to internet sleuths on Reddit.
Bumble Revenue 2023
Bumble Revenue Per Year
Bumble annual revenue amounted to $903.5 million in the financial year ended 31 December 2022. That is an 18.7% percent increase Y-o-Y.
Bumble’s total revenue for Q1 2023 increased 16% to $243 million compared to $210 million in Q1 2022.
In 2023, Bumble Inc. estimates total year-over-year revenue growth in the range of 16% to 19%.
Here is Bumble’s revenue for the last 5 years:
| Year | Revenue ($mm) |
| 2016 | 10 |
| 2017 | 100 |
| 2018 | 190 |
| 2019 | 240 |
| 2020 | 337 |
| 2021 | 765 |
| 2022 | 903.5 |
| Q1 2023 | 242.9 |
Source: Bumble
Bumble Profit/Loss
Bumble reported a net loss of $114.1 million for the financial year 2022 compared to $281 million of net profit in 2021.
Nevertheless, Bumble only reported a loss of just $2.3 million (1% of revenue) in Q1 2023, stating that the company is recovering and might become profitable in the upcoming quarters of 2023.
| Year | Net income/loss ($mm) |
| 2020 | (110) |
| 2021 | 281 |
| 2022 | (114) |
| Q1 2023 | (2.3) |
Source: Company Data
How Many Paid Users Does Bumble Have?
Bumble defines a paid user as a registered account through which the paid subscription is bought/renewed or an in-app purchase is made. To estimate the monthly paid users, Bumble averages the annual subscriptions.
Bumble’s paid users have significantly increased over the years. As of Q1 2023, the Bumble app has 2.3 million paid users compared to 1.8 million users in the same period last year.
| Year | Paying users (mm) |
| 2019 | 0.8 |
| 2020 | 1.2 |
| 2021 | 1.5 |
| 2022 | 1.8 |
| 2023 | 2.3 |
Source: Company Data
Bumble Revenue Per User
Bumble App Average Revenue per Paying User (ARPPU) is $27.93 as of March 31, 2023, a 3.6% decrease from the same period last year.
| Year | ARPPU |
| 2018 | $23.57 |
| 2019 | $26.84 |
| 2020 | $26.30 |
| 2021 | $27.75 |
| 2022 | $28.99 |
| 2023 | $27.93 |
Source: Bumble
Bumble Market Share (USA)
In 2022, Bumble already had a significant market share of 22% in the USA among dating apps.
In 2023, Bumble market share in the USA increased to 26.04%, making Bumble the second largest dating app with the most market share after Tinder which has the decreased yet largest market share of 29.17% in the USA.
Source: Business of Apps
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Bumble App Downloads
In 2022:
- Bumble was downloaded 28 million times worldwide and 10.7 million times in the US.
- Bumble was the second most downloaded dating app worldwide and in the US, after Tinder.
- Bumble app downloads increased by 27% worldwide and 26% in the US year over year.
Bumble App Downloads Worldwide
Bumble was the second most downloaded app worldwide last year.
Bumble was downloaded 28 million times worldwide in 2022, a 27% increase year over year.
| Year | Worldwide downloads |
| 2018 | 11.1 million |
| 2019 | 14.9 million |
| 2020 | 19 million |
| 2021 | 22 million |
| 2022 | 28 million |
Source: Apptopia
Bumble App Downloads USA
Bumble is one of the few trending dating apps for which downloads increased in 2022.
In 2022, Bumble was downloaded 10.7 million times in the USA, a 26% increase year over year.
| Year | USA downloads |
| 2020 | 8.1 million |
| 2021 | 8.5 million |
| 2022 | 10.7 million |
Source: Apptopia
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Bumble Gender Ratio
What is the gender ratio on Bumble? A significant proportion – 37.6% of users on Bumble are female. This means the Bumble gender ratio among males to females is 3:1 approximately.
Source: Statista
Bumble User Demographics
Percentage of adults in the United States who use Bumble as of April 2020, by age group:
| Age | Usage rate |
| 18-29 | 13% |
| 30-44 | 10% |
| 45-54 | 4% |
| 55-64 | 4% |
Source: Statista
Bumble Dating App Reviews
On average, the Bumble ratings for the app are ⭐ 4.2 out of 5 on the Apple app store in the US, by around 1.2 million users. Furthermore, it has the #6 rank in the lifestyle apps category on the app store.
Source: Sensetower
Bumble positive and negative reviews ratio
Considering the 4-5 ratings as positive and 1-3 as negative, Bumble has over 78 percent positive ratings, and the other 22 percent are negative Bumble reviews.
How much does Bumble cost a month?
Bumble is free to use but allows users to pay for premium features like advanced filters and profile boosts.
Bumble pricing offers two paid plans named – Boost ($16.99/month) and Premium ($39.99/month).
Bumble monthly cost start from $16.99/month.
Bumble Boost Features & Cost 2022
Bumble Boost plan cost starts at $8.99 per week and offers:
- One Spotlight a week, which makes your profile appear on more users’ profiles for half-an-hour
- Five Superswipes a week, which puts you on the top of someone’s profile when you super-swipe them.
- Unlimited likes
- Unlimited Extends, which let you keep your matches even after they would normally expire
- Unlimited Rematches, which let you reconnect with expired matches)
- Unlimited Backtracks, which let you undo accidental left swipes
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How Much is Bumble Premium Cost in 2023?
How much does bumble premium cost? Bumble rates are quite diversified. Bumble Premium costs slightly more than boost (starting at $19.99 per week) but gives almost twice as many features as Boost. With Premium, you’ll get all the features of Boost, as well as:
- The Beeline, which lets you see who’s already liked you
- Advanced filters for your feed
- Incognito mode, which hides your profile from users that you haven’t liked
- Travel mode, which lets you change your location to see people in other states or countries
Bumble Boost Vs Premium
Here’s what you get in both plans:
| Bumble Boost | Bumble Premium | |
| Pricing | $8.99/week $16.99/month $33.99/3 months $54.99/6 months | $19.99/week $39.99/month $76.99/3 months $229.99 for lifetime |
| Unlimited Likes | ✅ | ✅ |
| 5 Superswipes a week | ✅ | ✅ |
| 1 Spotlight a week | ✅ | ✅ |
| Unmilted Extends | ✅ | ✅ |
| Unlimited Rematch | ✅ | ✅ |
| Unlimited Backtrack | ✅ | ✅ |
| Beeline | ❌ | ✅ |
| Advanced filters | ❌ | ✅ |
| Incognito mode | ❌ | ✅ |
| Travel mode | ❌ | ✅ |
Best Alternatives to Bumble 2023
1. Tinder
The best dating app if you want to meet people in real life asap
Co-founded by Bumble’s founder and CEO – Whitney Wolfe Herd in 2012, Tinder is one of the most popular dating apps and one of the best Bumble alternatives.
The innovator that made swiping-right famous is the “world’s most popular app for meeting new people,” per the company’s site. Bio options include nine sexual orientations and an autofill list of genders.
Bumble vs Tinder 2023
- Monthly active users: Tinder has 75 million monthly active users while Bumble has around 50 million monthly active users.
- Market share: Tinder is the market leader with a 29% market share in the online dating industry. However, Bumble has a significant market share of 26% in the USA.
2. Hinge
Best if you are looking for something serious
Hinge was founded in 2012 by Justin McLeod. The app claims to be the only dating app that emphasizes long-term relationships between users. Hinge was wholly owned by match group as of Feb 2019.
The tagline of Hinge – “The dating app designed to be deleted” makes it clear that the app is made for people looking for serious relationships. Compared to Bumble and other dating apps, Hinge allows users to add more about themselves in the profile rather than the traditional 240-words character bio.
Bumble vs Hinge 2023
- Monthly active users: Hinge has 6 million active users while Bumble has around 6 times more – 50 million active users.
- Market share: Hinge has a significant – 18.75% market share in the USA, the largest after 26% of Bumble’s market share in the USA.
3. Grindr
Most popular for gay, bi, trans, and queer people
Founded by Joel Simkhai in 2009, Grindr is one of the first geosocial networking apps for gay men and has since become the most popular gay mobile dating app.
Despite being a mobile app for queer people, Grindr has 13 million monthly active users worldwide that use its location-based tech to discover and navigate the queer world around them.
Bumble vs Grindr 2023
- Monthly active users: Grindr has 11 million active users in 2022, approximately one-fourth of Bumble’s – 50 million active users.
- Market share: Grindr has a small market share of 3.13% in the USA despite being a dating app for queer people. On the other hans, Bumble has a larger – 26% market share in the USA.
4. Plenty of Fish
Matches based on the information that you feed
Plenty of Fish Dating lacks the depth of features found in some other apps, but it makes up for in breadth. This free dating app is one of the largest and most popular in the world, boasting more than 70 million members spanning the whole English-speaking world.
Users set up a simple profile, including age, education, and profession, then search through potential matches and message them. Plenty of Fish keeps adding minor tweaks to its app, including Chat Heads for Android users, VoIP calling for premium users, and Instagram image uploads. You’ll also find a free live stream feature that encourages dating over video.
Bumble vs Plenty of Fish 2023
- Monthly active users: On average 4 million users are active on POF every day and 65,000 new users sign up every day.
- Market share: Plenty of fish has a significant market share of 11.46% in the USA, almost 2/5th of Bumble’s market share – 26%.
5. Badoo
Another brand of Bumble Inc., Badoo features 370 million-plus users from more than 190 different countries, all sharing their profiles and photos as they search for matches. The app uses a lot of different ways to find interesting matches, from a Tinder-like swiping system to viewing the profiles of nearby users.
Badoo makes sure that its users are actual verified people, with verification methods based on uploaded photos, connected social media accounts, and phone verification. While the app is free to use, you can also buy premium credits for $2.99 to increase visibility or subscribe to gain “Super Powers,” which provides expanded features.
Bumble vs Baddo 2023
- Monthly active users: Being one of the oldest and most popular dating apps, Badoo has a large number of 28.4 million monthly active users. While Bumble has over 50 million active users (including the contribution of other apps operated by Bumble Inc.)
- Market share: Badoo has a small market share of 5.21% in the USA when compared to 26% of Bumble’s market share in the USA.
6. OkCupid
Dating for every single person
Launched in 2004, OkCupid is a US-based dating app that is operated internationally for online dating, friendship, and social networking.
The app features a massive user base of over 50 million people and straightforward dating tools. OKC also keeps refining and adding features to its top dating app, such as a “Flavors” system that allows users to quickly view evocative flavors of potential matches, such as Kinky Nerds, Beard Lovers, World Travelers, etc.
Bumble vs Okcupid 2022
- Monthly active users: OkCupid has 5 million active users while Bumble has around 10 times more – 50 million monthly active users.
- Market share: OKC has a small – 3.13% market share in the USA, compared to 26% of Bumble’s market share in the USA.
Does The Dating Apps Industry Offer Customer Support?
Delving into the realm of dating apps, it’s worth examining the state of customer support. While user assistance is a growing consideration, some platforms incorporate features like live chat and phone support. This exploration sheds light on the evolving landscape of customer service within the dating apps industry.
Conclusion
By looking at the above Bumble Stats 2022, we have to say that Bumble is growing at a fast pace. Despite being criticized for the female empowerment idea, Bumble has become one of the most popular dating apps. In an interview conducted with 100 people about dating apps, over half reported using Bumble.
Furthermore, it is noteworthy that Bumble is one of the few apps that was downloaded 28 million times in 2021, a significant – 27% increase year over year. Also, the app has shown a steep increase in the number of monetized users.
So, Bumble seems to be in the growth stage despite having a large market share.
Can Bumble overtake Tinder as a market leader in the online dating app market? What do you think? Let us know in the comments below.
