Bumble is a dating app built around the idea of empowering women where they can make the first move. Being one of the most popular apps across different parts of the world, Bumble has the most market share in the US after Tinder.

Furthermore, Bumble is also one of the few dating apps that experienced an increase in app downloads in 2021, a 16% year-on-year increase.

In this post, we will walk you through the following Bumble statistics 2022:

 

Bumble Users 2022

 

Bumble Key User Stats

  • Bumble and Badoo had over 40 million monthly active users.
  • Bumble has 1.8 million paid users in 2022.
  • Only 3 percent of Bumble users are paid.
  • Bumble had 45 million yearly active users in 2021.
  • 72% of Bumble users are under 35.
  • 32.6% of Bumble users are female.
  • Bumble has 33% monthly active users.
  • Bumble has over 66% yearly active users.

 

Bumble Active Users 2022

 

– Bumble Yearly Active Users

Bumble number of users is continuously growing. Bumble had 45 million active users last year, the vast majority of which do not pay for the service.

Year Users (mm)
2015 1
2016 8
2017 12
2018 22
2019 35
2020 42
2021 45

Source: Business of Apps

 

– Bumble Monthly Active Users 2022

There are over 40 million Bumble monthly users in 2022, combined with other apps operated by Bumble inc.

Source: Bumble

 

What Percentage of Bumble Users Pay?

A small proportion – around 3% of Bumble users pay for the service. As of March 2022, Bumble has around 1.8 million paid users that subscribe to the service or make in-app purchases. That is a 31% increase compared to the same period in 2021.

Source: Bumble

 

Percentage of Fake Profiles on Bumble

Bots exist on dating apps, yes. But Bumble does not create fake profiles and very few of the Bumble profiles you see are fakes – according to internet sleuths on Reddit.

 

Bumble Revenue 2022

Bumble Revenue Per Year

Bumble made a revenue of $765 million in the financial year 2021. That is a 127% percent increase Y-o-Y.

In 2022, Bumble anticipates a net profit of $944 million.

Here is Bumble’s revenue for the last 5 years:

Year Revenue ($mm)
2016 10
2017 100
2018 190
2019 240
2020 337
2021 765
2022 944 (anticipated)

Source: Bumble

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Bumble Quarterly Revenue 2022

Bumble’s total revenue for Q2 2022 increased by 18.4% to $220.5 million compared to $186.2 million in Q2 Bumble revenue 2021.

Year Revenue ($mm) Change (Y-o-Y)
Q1 2022 211.2 23.7%
Q2 2022 220.5 18.4%

Source: Bumble

Bumble Profit

Bumble reported a net profit of $286 million for the financial year 2021 compared to a $110 million net loss in 2020.

Talking of Bumble’s Q2 2022 earnings, Bumble reported a net loss of $6.4 million or (2.9)% of revenue, compared to a net loss of $11.1 million, or (6.0)% of revenue for Q2 2021.

Year Net income/loss ($mm)
2020 -110
2021 286
Q1 2022 23.9
Q2 2022 -6.4

Source: Bumble

How Many Paid Users Does Bumble Have?

Bumble defines a paid user as a registered account through which the paid subscription is bought/renewed or an in-app purchase is made. To estimate the monthly paid users, Bumble averages the annual subscriptions.

Bumble’s paid users have significantly increased over years. As of June 30, 2022, Bumble app paying users increased 31% to 1.9 million paid users, an increase of 149,000 quarter over quarter.

Year Paying users (mm)
2019 0.8
2020 1.2
2021 1.35
2022 1.9

Source: Bumble

Bumble Revenue Per User

Bumble App Average Revenue per Paying User (ARPPU) is $29.38 as of June 30, 2022, a 2% increase from the same period last year.

Year ARPPU
2018 $23.57
2019 $26.84
2020 $26.30
2021 $27.75
2022 $29.38

Source: Bumble

 

Bumble Market Share (USA)

Source: Business of Apps

Bumble has a significant market share of 22% in the USA when it comes to dating apps. This makes Bumble the dating app with the most market share after Tinder which has the largest market share of 32% in the USA.

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Bumble App Downloads

In 2021:

  • Bumble was downloaded 22 million times worldwide and 8.5 million times in the US.
  • Bumble was the third most downloaded dating app worldwide, after Tinder and Badoo.
  • Bumble was the second most downloaded app in the US, after Tinder.
  • Bumble app downloads increased by 16% worldwide and 5% in the US year over year.

Bumble App Downloads Worldwide

Bumble was the second most downloaded app in the US last year.

Bumble was downloaded 22 million times worldwide in 2021, a 16% increase year over year.

Year Worldwide downloads
2018 11.1 million
2019 14.9 million
2020 19 million
2021 22 million

Source: Apptopia

Bumble App Downloads USA

Bumble is one of the few trending dating apps for which downloads increased in 2021.

In 2021, Bumble was downloaded 8.5 million times in the USA, a 5% increase year over year.

Year Worldwide downloads
2020 8.1 million
2021 8.5 million

Source: Apptopia

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Bumble Male to Female Ratio 2022

What is the male-to-female ratio on Bumble? A significant proportion – 37.6% of users on Bumble are female. This means the Bumble gender ratio among males to females is 3:1 approximately.

Source: Statista

Bumble User Demographics

Percentage of adults in the United States who use Bumble as of April 2020, by age group:

Age Usage rate
18-29 13%
30-44 10%
45-54 4%
55-64 4%

Source: Statista

Bumble Dating App Reviews 2022

On average, the Bumble ratings for the app are ⭐ 4.2 out of 5 on the Apple app store in the US, by around 1.2 million users. Furthermore, it has the #6 rank in the lifestyle apps category on the app store.

Bumble Ratings

Source: Sensetower

 

Bumble positive and negative reviews ratio

Considering the 4-5 ratings as positive and 1-3 as negative, Bumble has over 78 percent positive ratings, and the other 22 percent are negative Bumble reviews.

 

How much does Bumble cost a month?

Bumble is free to use but allows users to pay for premium features like advanced filters and profile boosts.

Bumble pricing offers two paid plans named – Boost ($16.99/month) and Premium ($39.99/month).

Bumble monthly cost start from $16.99/month.

Bumble Boost Features & Cost 2022

Bumble Boost plan cost starts at $8.99 per week and offers:

  • One Spotlight a week, which makes your profile appear on more users’ profiles for half-an-hour
  • Five Superswipes a week, which puts you on the top of someone’s profile when you super swipe them.
  • Unlimited likes
  • Unlimited Extends, which let you keep your matches even after they would normally expire
  • Unlimited Rematches, which let you reconnect with expired matches)
  • Unlimited Backtracks, which let you undo accidental left swipes

 

How Much is Bumble Premium Cost in 2022?

How much does bumble premium cost? Bumble rates are quite diversified. Bumble Premium costs slightly more than boost (starting at $19.99 per week) but gives almost twice as many features as Boost. With Premium, you’ll get all the features of Boost, as well as:

  • The Beeline, which lets you see who’s already liked you
  • Advanced filters for your feed
  • Incognito mode, which hides your profile from users that you haven’t liked
  • Travel mode, which lets you change your location to see people in other states or countries

 

Bumble Boost Vs Premium

Here’s what you get in both plans:

  Bumble Boost Bumble Premium
Pricing

$8.99/week

$16.99/month

$33.99/3 months

$54.99/6 months

$19.99/week

$39.99/month

$76.99/3 months

$229.99 for lifetime

Unlimited Likes
5 Superswipes a week
1 Spotlight a week
Unmilted Extends
Unlimited Rematch
Unlimited Backtrack
Beeline
Advanced filters
Incognito mode
Travel mode

 

Best Alternatives to Bumble 2022

 

Tinder

The best dating app if you want to meet people in real life asap

Co-founded by Bumble’s founder and CEO – Whitney Wolfe Herd in 2012, Tinder is one of the most popular dating apps and one of the best Bumble alternatives.

The innovator that made swiping-right famous is the “world’s most popular app for meeting new people,” per the company’s site. Bio options include nine sexual orientations and an autofill list of genders (though you do have to choose to appear in search results under “men” or “women”).

 

Bumble vs Tinder 2022

  • Bumble vs Tinder user numbers: Tinder has 75 million monthly active users while Bumble has around 40 million monthly active users.
  • Market share: Tinder is the market leader with a 32% market share in the online dating industry while Bumble has a 22% market share in the USA.

 

Hinge or Bumble 2022

Best if you are looking for something serious

Hinge was founded in 2012 by Justin McLeod. The app claims to be the only dating app that emphasizes long-term relationships between users. Hinge was wholly owned by match group as of Feb 2019.

The tagline of Hinge – “The dating app designed to be deleted” makes it clear that the app is made for people looking for serious relationships. Compared to Bumble and other dating apps, Hinge allows users to add more about themselves in the profile rather than the traditional 240-words character bio.

 

Bumble vs Hinge 2022

  • Monthly active users: Hinge has 6 million monthly active users while Bumble has around 6 times more – 40 million monthly active users.
  • Market share: Hinge has a significant – 15% market share in the USA, the largest after 22% of Bumble’s market share in the USA.

 

Grindr

Most popular for gay, bi, trans, and queer people 

Founded by Joel Simkhai in 2009, Grindr is one of the first geosocial networking apps for gay men and has since become the most popular gay mobile dating app.

Despite being a mobile app for queer people, Grindr has 13 million monthly active users worldwide that use its location-based tech to discover and navigate the queer world around them.

 

Bumble vs Grindr 2022

  • Monthly active users: Grindr has 11 million monthly users in 2022, approximately one-fourth of Bumble’s – 40 million monthly active users.
  • Market share: Grindr has a significant market share of 7% in the USA despite being a dating app for queer people, while Bumble has a larger – 22% market share in the USA. 

 

Plenty of Fish

Matches based on the information that you feed

Plenty of Fish Dating lacks the depth of features found in some other apps, but it makes up for in breadth. This free dating app is one of the largest and most popular in the world, boasting more than 70 million members spanning the whole English-speaking world.

Users set up a simple profile, including age, education, and profession, then search through potential matches and message them. Plenty of Fish keeps adding minor tweaks to its app, including Chat Heads for Android users, VoIP calling for premium users, and Instagram image uploads. You’ll also find a free live stream feature that encourages dating over video.

 

Bumble vs Plenty of Fish 2022

  • Monthly active users: On average 4 million users are active on POF every day and 65,000 new users signup every day. 
  • Market share: Plenty of fish has a significant market share of 14% in the USA, almost 2/3rd of Bumble’s market share – 22%.

 

Badoo

Another brand of Bumble Inc., Badoo features 370 million-plus users from more than 190 different countries, all sharing their profiles and photos as they search for matches. The app uses a lot of different ways to find interesting matches, from a Tinder-like swiping system to viewing the profiles of nearby users.

Badoo makes sure that its users are actual verified people, with verification methods based on uploaded photos, connected social media accounts, and phone verification. While the app is free to use, you can also buy premium credits for $2.99 to increase visibility or subscribe to gain “Super Powers,” which provides expanded features.

 

Bumble vs Baddo 2022

  • Monthly active users: Being one of the oldest and most popular dating apps, Badoo has a large number of 28.4 million monthly active users. While Bumble has over 40 million active users (including the contribution of other apps operated by Bumble inc.)
  • Market share: Badoo has a small market share of 6% in the USA when compared to 22% of Bumble’s market share in the USA.

 

OkCupid

Dating for every single person

Launched in 2004, OkCupid is a US-based dating app that is operated internationally for online dating, friendship, and social networking.

The app features a massive user base of over 50 million people and straightforward dating tools. OKC also keeps refining and adding on features to its top dating app, such as a “Flavors” system that allows users to quickly view evocative flavors of potential matches, such as Kinky Nerds, Beard Lovers, World Travelers, etc.

 

Bumble vs Okcupid 2022

  • Monthly active users: OkCupid has 5 million monthly active users while Bumble has around 8 times more – 40 million monthly active users.
  • Market share: OKC has a small – 4% market share in the USA, compared to 22% of Bumble’s market share in the USA.

 

Conclusion

By looking at the above Bumble Stats 2022, we have to say that Bumble is growing at a fast pace. Despite being criticized for the female empowerment idea, Bumble has become one of the most popular dating apps, and its users seem to love the idea that only women can make the first move. In an interview conducted with 100 people about dating apps, over half reported using Bumble.

Furthermore, it is noteworthy that Bumble is one of the few apps that was downloaded 22 million times in 2021, a significant – 16% increase year over year. Also, the app has shown a steep increase in the number of monetized users.

So, Bumble seems to be in the growth stage despite having a large market share.