Bumble Revenue and Usage Statistics 2023

Last Updated: February 2024

Bumble is a dating app built around the idea of empowering women so they can make the first move. Being one of the most popular apps across different parts of the world, Bumble has the most market share in the US after Tinder.

Furthermore, Bumble is also one of the few dating apps that experienced an increase in app downloads in 2022, a 27% year-on-year increase.

In this post, we will walk you through the following Bumble statistics 2023:

Bumble Key Stats

Bumble Revenue and Usage Statistics 2023 Infographic

Bumble Users 2023

Bumble Active Users

Bumble Yearly Active Users

Bumble has 50 million active users as of the last quarter of 2022, the vast majority of which do not pay for the service.

YearUsers (mm)
20151
20168
201712
201822
201935
202042
202145
202250

Source: Business of Apps

Bumble Monthly Active Users

There are over 50 million Bumble monthly users as per the latest official data.

Source: Bumble

A small proportion – around 4.6% of Bumble app users pay for the service.

As of Q1 2023, the Bumble app has around 2.3 million paid users that subscribe to the service or make in-app purchases. That is a 31% increase year-on-year.

DatePaid Users (mm)
Q1 20232.32
Q1 20221.78

Source: Company Data

Percentage of Fake Profiles on Bumble

Bots exist on dating apps, yes. But Bumble does not create fake profiles and very few of the Bumble profiles you see are fakes – according to internet sleuths on Reddit.

Bumble Revenue 2023

Bumble Revenue Per Year

Bumble annual revenue amounted to $903.5 million in the financial year ended 31 December 2022. That is an 18.7% percent increase Y-o-Y.

Bumble’s total revenue for Q1 2023 increased 16% to $243 million compared to $210 million in Q1 2022.

In 2023, Bumble Inc. estimates total year-over-year revenue growth in the range of 16% to 19%.

Here is Bumble’s revenue for the last 5 years:

YearRevenue ($mm)
201610
2017100
2018190
2019240
2020337
2021765
2022903.5
Q1 2023242.9

Source: Bumble

Bumble Profit/Loss

Bumble reported a net loss of $114.1 million for the financial year 2022 compared to $281 million of net profit in 2021.

Nevertheless, Bumble only reported a loss of just $2.3 million (1% of revenue) in Q1 2023, stating that the company is recovering and might become profitable in the upcoming quarters of 2023.

YearNet income/loss ($mm)
2020(110)
2021281
2022(114)
Q1 2023(2.3)

Source: Company Data

How Many Paid Users Does Bumble Have?

Bumble defines a paid user as a registered account through which the paid subscription is bought/renewed or an in-app purchase is made. To estimate the monthly paid users, Bumble averages the annual subscriptions.

Bumble’s paid users have significantly increased over the years. As of Q1 2023, the Bumble app has 2.3 million paid users compared to 1.8 million users in the same period last year.

YearPaying users (mm)
20190.8
20201.2
20211.5
20221.8
20232.3

Source: Company Data

Bumble Revenue Per User

Bumble App Average Revenue per Paying User (ARPPU) is $27.93 as of March 31, 2023, a 3.6% decrease from the same period last year.

YearARPPU
2018$23.57
2019$26.84
2020$26.30
2021$27.75
2022$28.99
2023$27.93

Source: Bumble

Bumble Market Share (USA)

Bumble Market Share in USA

In 2022, Bumble already had a significant market share of 22% in the USA among dating apps.

In 2023, Bumble market share in the USA increased to 26.04%, making Bumble the second largest dating app with the most market share after Tinder which has the decreased yet largest market share of 29.17% in the USA.

Source: Business of Apps

Also Read: Who owns most of the Twitter stock?

Bumble App Downloads

In 2022:

  • Bumble was downloaded 28 million times worldwide and 10.7 million times in the US.
  • Bumble was the second most downloaded dating app worldwide and in the US, after Tinder.
  • Bumble app downloads increased by 27% worldwide and 26% in the US year over year.

Bumble App Downloads Worldwide

Bumble was the second most downloaded app worldwide last year.

Bumble was downloaded 28 million times worldwide in 2022, a 27% increase year over year.

YearWorldwide downloads
201811.1 million
201914.9 million
202019 million
202122 million 
202228 million

Source: Apptopia

Bumble App Downloads USA

Bumble is one of the few trending dating apps for which downloads increased in 2022.

In 2022, Bumble was downloaded 10.7 million times in the USA, a 26% increase year over year.

YearUSA downloads
20208.1 million
20218.5 million
202210.7 million

Source: Apptopia

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Bumble Gender Ratio

What is the gender ratio on Bumble? A significant proportion – 37.6% of users on Bumble are female. This means the Bumble gender ratio among males to females is 3:1 approximately.

Source: Statista

Bumble User Demographics

Percentage of adults in the United States who use Bumble as of April 2020, by age group:

AgeUsage rate
18-2913%
30-4410%
45-544%
55-644%

Source: Statista

Bumble Dating App Reviews

On average, the Bumble ratings for the app are ⭐ 4.2 out of 5 on the Apple app store in the US, by around 1.2 million users. Furthermore, it has the #6 rank in the lifestyle apps category on the app store.

Bumble Ratings

Source: Sensetower

Bumble positive and negative reviews ratio

Considering the 4-5 ratings as positive and 1-3 as negative, Bumble has over 78 percent positive ratings, and the other 22 percent are negative Bumble reviews.

How much does Bumble cost a month?

Bumble is free to use but allows users to pay for premium features like advanced filters and profile boosts.

Bumble pricing offers two paid plans named – Boost ($16.99/month) and Premium ($39.99/month).

Bumble monthly cost start from $16.99/month.

Bumble Boost Features & Cost 2022

Bumble Boost plan cost starts at $8.99 per week and offers:

  • One Spotlight a week, which makes your profile appear on more users’ profiles for half-an-hour
  • Five Superswipes a week, which puts you on the top of someone’s profile when you super-swipe them.
  • Unlimited likes
  • Unlimited Extends, which let you keep your matches even after they would normally expire
  • Unlimited Rematches, which let you reconnect with expired matches)
  • Unlimited Backtracks, which let you undo accidental left swipes

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How Much is Bumble Premium Cost in 2023?

How much does bumble premium cost? Bumble rates are quite diversified. Bumble Premium costs slightly more than boost (starting at $19.99 per week) but gives almost twice as many features as Boost. With Premium, you’ll get all the features of Boost, as well as:

  • The Beeline, which lets you see who’s already liked you
  • Advanced filters for your feed
  • Incognito mode, which hides your profile from users that you haven’t liked
  • Travel mode, which lets you change your location to see people in other states or countries

Bumble Boost Vs Premium

Here’s what you get in both plans:

 Bumble BoostBumble Premium
Pricing

$8.99/week

$16.99/month

$33.99/3 months

$54.99/6 months

$19.99/week

$39.99/month

$76.99/3 months

$229.99 for lifetime

Unlimited Likes
5 Superswipes a week
1 Spotlight a week
Unmilted Extends
Unlimited Rematch
Unlimited Backtrack
Beeline
Advanced filters
Incognito mode
Travel mode

Best Alternatives to Bumble 2023

1. Tinder

The best dating app if you want to meet people in real life asap

Co-founded by Bumble’s founder and CEO – Whitney Wolfe Herd in 2012, Tinder is one of the most popular dating apps and one of the best Bumble alternatives.

The innovator that made swiping-right famous is the “world’s most popular app for meeting new people,” per the company’s site. Bio options include nine sexual orientations and an autofill list of genders.

Bumble vs Tinder 2023

  • Monthly active users: Tinder has 75 million monthly active users while Bumble has around 50 million monthly active users.
  • Market share: Tinder is the market leader with a 29% market share in the online dating industry. However, Bumble has a significant market share of 26% in the USA.

2. Hinge

Best if you are looking for something serious

Hinge was founded in 2012 by Justin McLeod. The app claims to be the only dating app that emphasizes long-term relationships between users. Hinge was wholly owned by match group as of Feb 2019.

The tagline of Hinge – “The dating app designed to be deleted” makes it clear that the app is made for people looking for serious relationships. Compared to Bumble and other dating apps, Hinge allows users to add more about themselves in the profile rather than the traditional 240-words character bio.

Bumble vs Hinge 2023

  • Monthly active users: Hinge has 6 million active users while Bumble has around 6 times more – 50 million active users.
  • Market share: Hinge has a significant – 18.75% market share in the USA, the largest after 26% of Bumble’s market share in the USA.

3. Grindr

Most popular for gay, bi, trans, and queer people 

Founded by Joel Simkhai in 2009, Grindr is one of the first geosocial networking apps for gay men and has since become the most popular gay mobile dating app.

Despite being a mobile app for queer people, Grindr has 13 million monthly active users worldwide that use its location-based tech to discover and navigate the queer world around them.

Bumble vs Grindr 2023

  • Monthly active users: Grindr has 11 million active users in 2022, approximately one-fourth of Bumble’s – 50 million active users.
  • Market share: Grindr has a small market share of 3.13% in the USA despite being a dating app for queer people. On the other hans, Bumble has a larger – 26% market share in the USA. 

4. Plenty of Fish

Matches based on the information that you feed

Plenty of Fish Dating lacks the depth of features found in some other apps, but it makes up for in breadth. This free dating app is one of the largest and most popular in the world, boasting more than 70 million members spanning the whole English-speaking world.

Users set up a simple profile, including age, education, and profession, then search through potential matches and message them. Plenty of Fish keeps adding minor tweaks to its app, including Chat Heads for Android users, VoIP calling for premium users, and Instagram image uploads. You’ll also find a free live stream feature that encourages dating over video.

Bumble vs Plenty of Fish 2023

  • Monthly active users: On average 4 million users are active on POF every day and 65,000 new users sign up every day. 
  • Market share: Plenty of fish has a significant market share of 11.46% in the USA, almost 2/5th of Bumble’s market share – 26%.

5. Badoo

Another brand of Bumble Inc., Badoo features 370 million-plus users from more than 190 different countries, all sharing their profiles and photos as they search for matches. The app uses a lot of different ways to find interesting matches, from a Tinder-like swiping system to viewing the profiles of nearby users.

Badoo makes sure that its users are actual verified people, with verification methods based on uploaded photos, connected social media accounts, and phone verification. While the app is free to use, you can also buy premium credits for $2.99 to increase visibility or subscribe to gain “Super Powers,” which provides expanded features.

Bumble vs Baddo 2023

  • Monthly active users: Being one of the oldest and most popular dating apps, Badoo has a large number of 28.4 million monthly active users. While Bumble has over 50 million active users (including the contribution of other apps operated by Bumble Inc.)
  • Market share: Badoo has a small market share of 5.21% in the USA when compared to 26% of Bumble’s market share in the USA.

6. OkCupid

Dating for every single person

Launched in 2004, OkCupid is a US-based dating app that is operated internationally for online dating, friendship, and social networking.

The app features a massive user base of over 50 million people and straightforward dating tools. OKC also keeps refining and adding features to its top dating app, such as a “Flavors” system that allows users to quickly view evocative flavors of potential matches, such as Kinky Nerds, Beard Lovers, World Travelers, etc.

Bumble vs Okcupid 2022

  • Monthly active users: OkCupid has 5 million active users while Bumble has around 10 times more – 50 million monthly active users.
  • Market share: OKC has a small – 3.13% market share in the USA, compared to 26% of Bumble’s market share in the USA.

Source

Does The Dating Apps Industry Offer Customer Support?

Delving into the realm of dating apps, it’s worth examining the state of customer support. While user assistance is a growing consideration, some platforms incorporate features like live chat and phone support. This exploration sheds light on the evolving landscape of customer service within the dating apps industry.

Conclusion

By looking at the above Bumble Stats 2022, we have to say that Bumble is growing at a fast pace. Despite being criticized for the female empowerment idea, Bumble has become one of the most popular dating apps. In an interview conducted with 100 people about dating apps, over half reported using Bumble.

Furthermore, it is noteworthy that Bumble is one of the few apps that was downloaded 28 million times in 2021, a significant – 27% increase year over year. Also, the app has shown a steep increase in the number of monetized users.

So, Bumble seems to be in the growth stage despite having a large market share.

Can Bumble overtake Tinder as a market leader in the online dating app market? What do you think? Let us know in the comments below.