Last Updated: April 2024
AsSeenOnScreen (ASOS) was initially an online marketplace for content seen on TV. However, in the mid-2000s, the company underwent a transformation and emerged as an online retailer of apparel. Consequently, ASOS has now become one of the leading online fashion stores worldwide.Headquartered in the UK, ASOS expanded its operations in several cities in Europe and North America starting in 2010. Even with the expansion, a significant proportion (42%) of ASOS revenue came from the UK in 2021.
Speaking of revenue sources, ASOS invests heavily in social media platforms like TikTok and Instagram. In addition, most of the sales are generated through the ASOS app.
If you’re looking for the latest ASOS statistics and facts, keep reading as we have put together all the latest and trending ASOS stats in this article.
Table of Contents:
Key ASOS Statistics 2023
- In 2022, ASOS recorded a revenue of £3.93 billion, marking a marginal 0.5% rise compared to the previous year.
- ASOS operating loss was £9.8 million in 2022 after continuous profit since 2016.
- ASOS boasts over 25 million active users, with approximately 40% of them located in the UK.
- Total ASOS annual orders were 99.7 million in 2022.
- ASOS web traffic was 47.11 million annually in Feb 2024.
- ASOS market cap is estimated at $0.52 billion as of March 2024.
- Based on 2023 financial reports, ASOS net worth is estimated to be $1.10B.
- ASOS top competitors include Shein, H&M, Zara, and Forever21.
ASOS Overview
| Launch date | June 2000 |
| Headquarters | London, UK |
| Founders | Nick Robertson, Andrew Regan, Quentin Griffiths |
| CEO | José Antonio Ramos Calamonte (16 June 2022–) |
| Major Stakeholder | Anders Holch Povlsen (26.4% stake) |
| Number of Employees | 3352 (As of March 2024) |
| Business type | Public (LSE: ASC) |
| Industry | Online Apparel |
| Subsidiaries | Topshop, FashionFinder, ASOS.com Limited, Crooked Tongues Ltd |
Source: Company data, Wikipedia
ASOS Revenue
ASOS Annual Revenue 2022
ASOS UK reported a total revenue of £3.93 billion for the year ended December 31, 2022. However, despite this impressive figure, there was only a slight increase of 2% from last year’s revenue, indicating a relatively stagnant growth.
However, despite these challenges, stronger basket economics, coupled with price increases and sustained customer growth, particularly in Ireland and the Netherlands, have ultimately contributed to ASOS Europe’s sales rising by 6% year over year. Furthermore, these positive results can be attributed to the implementation of strategic initiatives aimed at enhancing customer engagement and improving operational efficiency.
ASOS Profit 2023
ASOS announced a total revenue of £858.9 million ($1.08 billion) for the third quarter (Q3) of fiscal year (FY) 2023, marking a 14% decrease compared to the same period in FY22.
Source: Company data
ASOS Annual Revenue (2012 to 2023)
Below is the table showcasing ASOS annual revenue based on ASOS Annual report 2022 and 2023:
Date | Revenue (£bn) |
2012 | 0.55 |
2013 | 0.76 |
2014 | 0.97 |
2015 | 1.14 |
2016 | 1.44 |
2017 | 1.92 |
2018 | 2.41 |
2019 | 2.73 |
2020 | 3.26 |
2021 | 3.91 |
2022 | 3.93 |
2023 | 3.54 |
Source: Company Data, Statista
ASOS Earnings Per Share 2023
Below is the table showcasing ASOS Earnings Per Share from 2015 to 2023
Year | ASOS Annual EPS |
2015 | $0.00 |
2016 | $0.42 |
2017 | $0.97 |
2018 | $1.32 |
2019 | $0.38 |
2020 | $1.60 |
2021 | $1.71 |
2022 | $0.40 |
2023 | $2.60 |
Source: Macrotrends
ASOS Annual Orders 2016 to 2022 (mn)
In 2022, 99.7 million items were ordered on ASOS, an increase of 5% from the previous year (Y-o-Y).
| Year | Orders (mm) |
| 2016 | 38.1 |
| 2017 | 49.6 |
| 2018 | 63.2 |
| 2019 | 72.3 |
| 2020 | 80.2 |
| 2021 | 95.2 |
| 2022 | 99.7 |
Source: Company data
ASOS Profit
ASOS Profit 2022
ASOS generated an operating loss of £9.8 million for the year ended December 31, 2022. Consequently, this outcome signifies a significant financial setback for the company.
ASOS Earnings Per Share 2022
ASOS’s earnings per share (EPS) declined to £0.31 loss per share from £1.29 profit in the financial year 2021.
ASOS Annual Profit 2016 to 2023 (£mn)
The company made a loss for the year ending in 2022. However, the company was continuously profitable for six years, starting in 2016 and ending in 2021.
Date | Operating profit/loss (£mn) |
2016 | 63 |
2017 | 79.6 |
2018 | 101.9 |
2019 | 35.1 |
2020 | 151.1 |
2021 | 190.1 |
2022 | -9.8 |
2023 | 12 |
Source: Investing
ASOS Gross Profit (2012 to 2023)
Year | Profit (in million GBP) |
2012 | 282.9 |
2013 | 398.6 |
2014 | 486.9 |
2015 | 573.1 |
2016 | 722.2 |
2017 | 958.3 |
2018 | 1237.1 |
2019 | 1334.3 |
2020 | 1547.4 |
2021 | 1776.4 |
2022 | 1717.5 |
2023 | 1459 |
Source: Statista
ASOS Usage Statistics
ASOS Active Users 2022
ASOS reported 26.4 million active users as of August 31, 2022, no increase from the previous year.
ASOS Active Users 2016 to 2023 (mn)
Below is the table showcasing ASOS number of customers:
Year | Users (mm) |
2016 | 12.4 |
2017 | 15.4 |
2018 | 18.4 |
2019 | 20.3 |
2020 | 23.4 |
2021 | 26.4 |
2022 | 26.4 |
2023 | 23 |
Source: Statista
Note: The above data does not represent ASOS monthly active users.
ASOS Demographics based on Users
The audience of asos.com consists of 66.05% Female and 33.95% Male.
ASOS Website Traffic
ASOS Monthly Web Traffic 2024
Age | Percentage |
18-24 | 18.55% |
25-34 | 33.42% |
35-44 | 19.51% |
45-54 | 14.23% |
55-64 | 9.05% |
65+ | 5.24% |
Source: SimilarWeb
ASOS Annual Website Traffic 2022
As of the most recent data, 56.8 million people visited asos.com in March 2024, a 10.37% decrease from February 2024.
ASOS Web Traffic By Country
Country | Percentage of Traffic |
United Kingdom | 27.09% |
United States | 20.22% |
Germany | 7.01% |
France | 6.86% |
Australia | 5.17% |
Others | 33.65% |
Source: SimilarWeb
ASOS TopTraffic Sources
Direct traffic is the main source of traffic to Asos.com.
Source | Percentage |
Direct | 48.08% |
Referral | 1.34% |
Organic Search | 28.03% |
Paid Search | 14.05% |
Social | 3.94% |
1.53% | |
Display | 2.76% |
Source: SimilarWeb
ASOS Social Media Traffic Sources
Platform | Percentage |
YouTube | 33.38% |
31.40% | |
15.16% | |
7.77% | |
3.41% | |
Others | 8.88% |
Source: SimilarWeb
ASOS Market Statistics
ASOS Market Capitalization
According to our data, this places ASOS as the 5867th most valuable company globally in terms of market capitalization.
Date | Market Cap | Change |
2024 | 0.51B | -20.23% |
2023 | 0.64B | 4.63% |
2022 | $0.61 B | -80.82% |
2021 | $3.22 B | -50.44% |
2020 | $6.50 B | 75.28% |
2019 | $3.71 B | 53.19% |
2018 | $2.42 B | -67.88% |
2017 | $7.54 B | 48.32% |
2016 | $5.08 B | 19.27% |
2015 | $4.26 B | 27.52% |
2014 | $3.34 B | -60.3% |
2013 | $8.42 B | 135.2% |
2012 | $3.58 B | 146.2% |
2011 | $1.45 B | -20.85% |
2010 | $1.83 B | 218.62% |
2009 | $0.57 B | 119.1% |
2008 | $0.26 B | -31.72% |
2007 | $0.38 B | 144.62% |
2006 | $0.15 B | 85.11% |
2005 | $85.18 M | -19.03% |
2004 | $0.10 B | 1363.76% |
2003 | $7.18 M | 78.23% |
2002 | $4.03 M | -67.19% |
2001 | $12.28 M |
Source: Companies Market Cap
Who is ASOS owned by?
| Shareholders | % of Equity |
| Anders Holch Povlsen | 26.4% |
| Camelot Capital Partners LLC | 11.0% |
| T. Rowe Price Associates, Inc. (Investment Management) | 5.98% |
| Baillie Gifford & Co. | 5.41% |
| Frasers Group plc | 5.10% |
| Jupiter Asset Management Ltd. | 4.98% |
| T. Rowe Price International Ltd. | 4.29% |
| Schroder Investment Management Ltd. | 4.21% |
| Allianz Global Investors GmbH | 4.06% |
| Ignis Investment Services Ltd. | 3.72% |
Source: Company data, Marketscreener.com
ASOS Competitors
ASOS main competitors include Shein, H&M, PrettyLittleThing, NastyGal, Forever 21, Zara, Bershka, Amazon, FARFETCH, Nordstrom, and Sinsay.
ASOS vs Shein
Shein, a Chinese company, has completely turned the idea of fast fashion on its head.
It has direct relationships with numerous factories in China. Additionally, once it notices a trend, it produces a few thousand of that style to test it out on its website. Moreover, tens of millions of Shein registered users receive the product line if the test is deemed successful.
However, Shein had also come under fire for allegedly copying the designs of independent fashion labels. Moreover, in addition to its dubious environmental practices, these actions have further fueled the controversy surrounding the brand.
Aspect | ASOS | Shein |
Category Range | Extensive with 850+ brands; broad range including women’s and men’s clothing, shoes, accessories, and beauty products. | Wide, but smaller than ASOS; focuses on women’s fashion with fewer categories. |
Price Range | Broad price range catering to various budgets; includes designer collaborations. | Affordable pricing starting as low as $5; generally lower priced than ASOS. |
Quality | Emphasizes high-quality items with a focus on sustainable fashion. | Varied quality, with criticism for fast fashion model and ethical concerns. |
Delivery Time | Efficient delivery within a week globally. | Longer delivery time, up to three weeks internationally; free shipping on orders over a certain amount. |
Website Global Rank | #519 | #132 |
Industry Rank (Lifestyle/Fashion and Apparel) | #7 | #1 |
Total Website Visits | 188.7M | 532.6M |
Average Monthly Visits | 62.93M | 177.5M |
Source: Company Websites, SimilarWeb
ASOS vs Zara
In contrast to ASOS, the majority of the items Zara sells are made in-house. Moreover, Zara has factories not only in China but also in Bangladesh, Brazil, Vietnam, and many other nations. Additionally, with well-coordinated teams from the departments of research, design, manufacturing, and distribution, Zara is well-positioned to quickly produce and market new designs.
Furthermore, Zara’s virtual fitting room not only revolutionized the way consumers interact with footwear but also set a new standard for competitors. In addition, this innovative technology offered customers a seamless and immersive shopping experience.
Moreover, Zara’s implementation of the virtual fitting room demonstrated their commitment to staying at the forefront of technological advancements in the fashion industry. Additionally, this move solidified Zara’s position as a leader in embracing cutting-edge solutions. Likewise, by introducing this feature, Zara effectively tapped into the growing demand for personalized and convenient online shopping experiences.
Similarly, ASOS’s See My Fit had already gained popularity prior to Zara’s implementation, showcasing the industry’s recognition of the significance of virtual fitting rooms.
Also read: BeReal Usage Statistics
Aspect | ASOS | Zara |
Origin | UK-based retailer | Spanish retailer |
Focus | Trendy, youthful, and stylish offerings. | Timeless and elegant designs with classic appeal. |
Category Range | Wide range including clothing, shoes, accessories, and beauty products. | Focus on clothing and accessories. |
Quality | High-quality items with a focus on sustainable fashion. | Meticulous attention to detail, commitment to quality. |
Style Influence | Influenced by various global trends. | Reflects international fashion trends, European flair. |
Website Global Rank | #519 | #303 |
Industry Rank (Lifestyle/Fashion and Apparel) | #7 | #3 |
Total Website Visits | 188.7M | 291.5M |
Average Monthly Visits | 62.93M | 97.19M |
Source: Company data, Similar Web
FAQs
How does ASOS make money?
ASOS generates revenue through product sales of its private label items. Additionally, the company charges vendors a monthly rental fee for using its website and earns transaction revenue by claiming a 20% commission on sales made through their platform. Furthermore, ASOS gains advertising revenue by providing space for third-party advertising on its website and magazine, charging fees for these promotional placements.
What are ASOS sales 2023?
In the UK, ASOS achieved retail sales of around 1.5 billion British pounds during the fiscal year of 2023.
Conclusion
ASOS is undoubtedly a leading online apparel brand. Moreover, the company is expanding its operations every year. Additionally, when other companies in the online retail industry were hit badly due to the pandemic, ASOS managed to keep the revenue and profits flowing.
However, the company made a loss, and revenue was flat in 2022, indicating poor consumer sentiment. This was especially important in September, when there was a disruption in the delivery market, and December, when there was a national news flow impact. As a result, the deadlines for Christmas and New Year’s deliveries were moved up.
Speaking of the future, ASOS revenue is anticipated to increase 7.4% p.a. on average over the next three years, compared to the predicted 11% growth for the UK’s online retail sector. Nevertheless, ASOS may become profitable next year because the people there seem confident.
