ASOS Revenue And Usage Statistics 2024

Key ASOS Statistics 2024

• In 2022, ASOS recorded a revenue of £3.93 billion, marking a marginal 0.5% rise compared to the previous year.
• ASOS operating loss was £9.8 million in 2022 after continuous profit since 2016.
• ASOS boasts over 25 million active users, with approximately 40% of them located in the UK.
• Total ASOS annual orders were 99.7 million in 2022. 
• ASOS web traffic was 47.11 million annually in Feb 2024.
• ASOS market cap is estimated at $0.52 billion as of March 2024.
• Based on 2023 financial reports, ASOS net worth is estimated to be $1.10B.
• ASOS top competitors include Shein, H&M, Zara, and Forever21.

ASOS Overview

Source: Company data, Wikipedia

ASOS Revenue

ASOS Annual Revenue 2024

ASOS UK reported a total revenue of £3.93 billion for the year ended December 31, 2022. However, despite this impressive figure, there was only a slight increase of 2% from last year’s revenue, indicating a relatively stagnant growth.

However, despite these challenges, stronger basket economics, coupled with price increases and sustained customer growth, particularly in Ireland and the Netherlands, have ultimately contributed to ASOS Europe’s sales rising by 6% year over year. Furthermore, these positive results can be attributed to the implementation of strategic initiatives aimed at enhancing customer engagement and improving operational efficiency.

ASOS Profit 2024

ASOS announced a total revenue of £858.9 million ($1.08 billion) for the third quarter (Q3) of fiscal year (FY) 2023, marking a 14% decrease compared to the same period in FY22.

Source: Company data

ASOS Annual Revenue (2012 to 2023)

Below is the table showcasing ASOS annual revenue based on ASOS Annual report 2022 and 2023:

Date	Revenue (£bn)
2012	0.55
2013	0.76
2014	0.97
2015	1.14
2016	1.44
2017	1.92
2018	2.41
2019	2.73
2020	3.26
2021	3.91
2022	3.93
2023	3.54

Source: Company Data, Statista

ASOS Earnings Per Share 2023

Below is the table showcasing ASOS Earnings Per Share from 2015 to 2023

Year	ASOS Annual EPS
2015	$0.00
2016	$0.42
2017	$0.97
2018	$1.32
2019	$0.38
2020	$1.60
2021	$1.71
2022	$0.40
2023	$2.60

Source: Macrotrends

ASOS Annual Orders 2016 to 2022 (mn)

In 2022, 99.7 million items were ordered on ASOS, an increase of 5% from the previous year (Y-o-Y).

Source: Company data

ASOS Profit

ASOS Profit 2022

ASOS generated an operating loss of £9.8 million for the year ended December 31, 2022. Consequently, this outcome signifies a significant financial setback for the company.

ASOS Earnings Per Share 2024

ASOS’s earnings per share (EPS) declined to £0.31 loss per share from £1.29 profit in the financial year 2021.

ASOS Annual Profit 2016 to 2023 (£mn)

The company made a loss for the year ending in 2022. However, the company was continuously profitable for six years, starting in 2016 and ending in 2021.

Date	Operating profit/loss (£mn)
2016	63
2017	79.6
2018	101.9
2019	35.1
2020	151.1
2021	190.1
2022	-9.8
2023	12

Source: Investing

ASOS Gross Profit (2012 to 2023)

Year	Profit (in million GBP)
2012	282.9
2013	398.6
2014	486.9
2015	573.1
2016	722.2
2017	958.3
2018	1237.1
2019	1334.3
2020	1547.4
2021	1776.4
2022	1717.5
2023	1459

Source: Statista

ASOS Usage Statistics

ASOS Active Users 2024

ASOS reported 26.4 million active users as of August 31, 2022, no increase from the previous year.

ASOS Active Users 2016 to 2023 (mn)

Below is the table showcasing ASOS number of customers: 

Year	Users (mm)
2016	12.4
2017	15.4
2018	18.4
2019	20.3
2020	23.4
2021	26.4
2022	26.4
2023	23

Source: Statista

Note: The above data does not represent ASOS monthly active users. 

ASOS Demographics based on Users

The audience of asos.com consists of 66.05% Female and 33.95% Male.

ASOS Website Traffic

ASOS Monthly Web Traffic 2024

Age	Percentage
18-24	18.55%
25-34	33.42%
35-44	19.51%
45-54	14.23%
55-64	9.05%
65+	5.24%

Source: SimilarWeb

ASOS Annual Website Traffic 2022

As of the most recent data, 56.8 million people visited asos.com in March 2024, a 10.37% decrease from February 2024.

ASOS Web Traffic By Country

Country	Percentage of Traffic
United Kingdom	27.09%
United States	20.22%
Germany	7.01%
France	6.86%
Australia	5.17%
Others	33.65%

Source: SimilarWeb

ASOS TopTraffic Sources

Direct traffic is the main source of traffic to Asos.com.

Source	Percentage
Direct	48.08%
Referral	1.34%
Organic Search	28.03%
Paid Search	14.05%
Social	3.94%
Mail	1.53%
Display	2.76%

Source: SimilarWeb

ASOS Social Media Traffic Sources

Platform	Percentage
YouTube	33.38%
Facebook	31.40%
Pinterest	15.16%
Reddit	7.77%
Instagram	3.41%
Others	8.88%

Source: SimilarWeb

ASOS Market Statistics

ASOS Market Capitalization

According to our data, this places ASOS as the 5867th most valuable company globally in terms of market capitalization.

Date	Market Cap	Change
2024	0.51B	-20.23%
2023	0.64B	4.63%
2022	$0.61 B	-80.82%
2021	$3.22 B	-50.44%
2020	$6.50 B	75.28%
2019	$3.71 B	53.19%
2018	$2.42 B	-67.88%
2017	$7.54 B	48.32%
2016	$5.08 B	19.27%
2015	$4.26 B	27.52%
2014	$3.34 B	-60.3%
2013	$8.42 B	135.2%
2012	$3.58 B	146.2%
2011	$1.45 B	-20.85%
2010	$1.83 B	218.62%
2009	$0.57 B	119.1%
2008	$0.26 B	-31.72%
2007	$0.38 B	144.62%
2006	$0.15 B	85.11%
2005	$85.18 M	-19.03%
2004	$0.10 B	1363.76%
2003	$7.18 M	78.23%
2002	$4.03 M	-67.19%
2001	$12.28 M

Source: Companies Market Cap

Who is ASOS owned by?

Source: Company data, Marketscreener.com

ASOS Competitors

ASOS main competitors include Shein, H&M, PrettyLittleThing, NastyGal, Forever 21, Zara, Bershka, Amazon, FARFETCH, Nordstrom, and Sinsay.

ASOS vs Shein

Shein, a Chinese company, has completely turned the idea of fast fashion on its head.

It has direct relationships with numerous factories in China. Additionally, once it notices a trend, it produces a few thousand of that style to test it out on its website. Moreover, tens of millions of Shein registered users receive the product line if the test is deemed successful.

However, Shein had also come under fire for allegedly copying the designs of independent fashion labels. Moreover, in addition to its dubious environmental practices, these actions have further fueled the controversy surrounding the brand.

Aspect	ASOS	Shein
Category Range	Extensive with 850+ brands; broad range including women’s and men’s clothing, shoes, accessories, and beauty products.	Wide, but smaller than ASOS; focuses on women’s fashion with fewer categories.
Price Range	Broad price range catering to various budgets; includes designer collaborations.	Affordable pricing starting as low as $5; generally lower priced than ASOS.
Quality	Emphasizes high-quality items with a focus on sustainable fashion.	Varied quality, with criticism for fast fashion model and ethical concerns.
Delivery Time	Efficient delivery within a week globally.	Longer delivery time, up to three weeks internationally; free shipping on orders over a certain amount.
Website Global Rank	#519	#132
Industry Rank (Lifestyle/Fashion and Apparel)	#7	#1
Total Website Visits	188.7M	532.6M
Average Monthly Visits	62.93M	177.5M

Source: Company Websites, SimilarWeb

ASOS vs Zara

In contrast to ASOS, the majority of the items Zara sells are made in-house. Moreover, Zara has factories not only in China but also in Bangladesh, Brazil, Vietnam, and many other nations. Additionally, with well-coordinated teams from the departments of research, design, manufacturing, and distribution, Zara is well-positioned to quickly produce and market new designs.

Furthermore, Zara’s virtual fitting room not only revolutionized the way consumers interact with footwear but also set a new standard for competitors. In addition, this innovative technology offered customers a seamless and immersive shopping experience.

Moreover, Zara’s implementation of the virtual fitting room demonstrated their commitment to staying at the forefront of technological advancements in the fashion industry. Additionally, this move solidified Zara’s position as a leader in embracing cutting-edge solutions. Likewise, by introducing this feature, Zara effectively tapped into the growing demand for personalized and convenient online shopping experiences.

Similarly, ASOS’s See My Fit had already gained popularity prior to Zara’s implementation, showcasing the industry’s recognition of the significance of virtual fitting rooms.

Also read: BeReal Usage Statistics

Aspect	ASOS	Zara
Origin	UK-based retailer	Spanish retailer
Focus	Trendy, youthful, and stylish offerings.	Timeless and elegant designs with classic appeal.
Category Range	Wide range including clothing, shoes, accessories, and beauty products.	Focus on clothing and accessories.
Quality	High-quality items with a focus on sustainable fashion.	Meticulous attention to detail, commitment to quality.
Style Influence	Influenced by various global trends.	Reflects international fashion trends, European flair.
Website Global Rank	#519	#303
Industry Rank (Lifestyle/Fashion and Apparel)	#7	#3
Total Website Visits	188.7M	291.5M
Average Monthly Visits	62.93M	97.19M

Source: Company data, Similar Web

FAQs

How does ASOS make money?

ASOS generates revenue through product sales of its private label items. Additionally, the company charges vendors a monthly rental fee for using its website and earns transaction revenue by claiming a 20% commission on sales made through their platform. Furthermore, ASOS gains advertising revenue by providing space for third-party advertising on its website and magazine, charging fees for these promotional placements.

What are ASOS sales 2023?

In the UK, ASOS achieved retail sales of around 1.5 billion British pounds during the fiscal year of 2023.

Conclusion

ASOS is undoubtedly a leading online apparel brand. Moreover, the company is expanding its operations every year. Additionally, when other companies in the online retail industry were hit badly due to the pandemic, ASOS managed to keep the revenue and profits flowing.

However, the company made a loss, and revenue was flat in 2022, indicating poor consumer sentiment. This was especially important in September, when there was a disruption in the delivery market, and December, when there was a national news flow impact. As a result, the deadlines for Christmas and New Year’s deliveries were moved up.

Speaking of the future, ASOS revenue is anticipated to increase 7.4% p.a. on average over the next three years, compared to the predicted 11% growth for the UK’s online retail sector. Nevertheless, ASOS may become profitable next year because the people there seem confident.