Word-of-mouth has always been a great marketing tool that brings a good amount of sales for a brand. It has also evolved with time, modern marketing terms like the brand and employee advocates are typically based on word-of-mouth.

In this digital era where smartphone usage has grown to heights, online local business reviews and user-generated video testimonials are the digital forms of word of mouth that can be crucial for a business to succeed.

Check out the graphic below backed up with some insightful stats that prove why video testimonials and online reviews are vital for business growth and can be as vital as providing great customer service.

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Why user-generated videos and online reviews are important for a business? [Infographic with stats]