Top 20 Female Instagram Influencers to Follow

Instagram influencers

Instagram is the right platform not only to express yourself but also to make a living out of it by becoming an influencer. 

On top of that, it is a female-led platform. What I mean by that is there are more women influencers than men. As per Statista, worldwide, 84% of influencers creating sponsored content are females and 16% are males

So, just check out the top influencers on Instagram from this page to get inspiration for your own content and maybe even collaborate with them to gain more followers.

20 Biggest Female Influencers on Instagram

  1. Huda Kattan ( 50.8M followers)
  2. Addison Rae (40.1M followers)
  3. Kim Loaiza (35.5M followers)
  4. Arishfa Khan (29.3M followers)
  5. Charli D’Amelio (29M followers)
  6. Chiara Ferragni (27.6M followers)
  7. Sommer Ray (26.4M followers)
  8. Loren Gray (23.3M followers)
  9. Liza Koshy (20.1M followers)
  10. Domelipa (19.3M followers)
  11. Avani (18.8M followers)
  12. Yuya (17.1M followers)
  13. Nikkie Tutorials (16.4M followers)
  14. Emma Chamberlain (15.9M followers)
  15. Kayla Itsines (14.9M followers) 
  16. Joanna Stevens Gaines (13.6M followers)
  17. Lilly Singh (12M followers)
  18. Zoë Sugg (9.3M followers)
  19. Celeste Barber (9.2M followers)
  20. Marzia Kjellberg (8.2M followers)

Also, read20 Most Popular Instagram Influencers You Must Follow

Top Instagram Influencers

#1 Huda Kattan ( 50.8M followers)

Founder of cosmetics line Huda Beauty, Huda Kattan is an American makeup artist, beauty blogger, and of course an entrepreneur.

You can follow her account for beauty and makeup tips and tutorials.

HudaBeauty Instagram Account

#2 Addison Rae (40.1M followers)

Through Tiktok she rose to fame by publishing dance videos. In 2021, Forbes listed Addison Rae in the “30 Under 30” list of social media influencers. 

On her Instagram account, Rae posts her daily life activities and promotional photos or videos which you can see by following her.

AddisonRaee Instagram Account

#3 Kim Loaiza (35.5M followers)

Kimberly Guadalupe Loaiza Martinez, shortly known as Kimberly Loaiza or Kim Loaiza started her career on Youtube. 

Initially, Loaiza made hair tutorials, makeup videos, and trivia for girls, but now you could see that her content changed to challenges, tags with her friends, and vlogs.

KimLoaiza Instagram Account

#4 Arishfa Khan (29.3M followers)

She is one of the biggest IG influencers in India and an actress who does soap operas.

Sayyed Arishfa Khan creates comedy, lip sync, beauty, and promotional content on her account. You can also view her lifestyle images and videos.

ArishfaKhan Instagram Account

#5 Charli D’Amelio (29M followers)

Before she became a social media personality, Charli D’Amelio was a competitive dancer. She posted dance videos on TikTok that started trending on the platform. 

Take a look at her account for photos and videos of her daily life and promotional activities.

CharliDAmelio Instagram Account

#6 Chiara Ferragni (27.6M followers)

An Italian blogger, model, fashion designer, and digital entrepreneur who collaborates with fashion and beauty brands.

Till now, Chiara won many awards and titles in her career and is one of the top women influencers you should follow.

ChiaraFerragni Instagram Account

#7 Sommer Ray (26.4M followers)

Famous for her workout videos, Sommer Ray is one of the popular Instagram influencers for fitness

She manages her own women’s activewear brand and is a founder of Imarais beauty.

SommerRay Instagram Account

#8 Loren Gray (23.3M followers)

From Pottstown, Pennsylvania, Loren Gray Beech is an American social media personality, model, and singer. Subscribe to her account so you can look at her promotional, behind the scene, and lifestyle photos and videos.

Loren Instagram Account

#9 Liza Koshy (20.1M followers)

Popularly known as Liza Koshy, Elizabeth Shaila Koshy started her career in 2013 on Vine. If you look her up, you can see that she is an American actress, comedian, and internet personality

Her youtube channel has more than 17 million subscribers. So, we suggest you follow her social media account.

LizaKoshy Instagram Account

#10 Domelipa (19.3M followers)

It is one of the most followed Instagram accounts in Mexica. Domelipa is best known for her lip sync and choreographed clips on Tiktok

You can find that this young social media personality is a Youtuber as well.

Domelipa Instagram Account

#11 Avani (18.8M followers)

In 2019, Avani won the Shorty award(for real-time short form content) as Tiktoker. Avani Kiana Gregg, shortly known as Avani is an American makeup artist. 

Subscribe to her account and watch her lifestyle, promotional images, and videos.

Avani Instagram Account

#12 Yuya (17.1M followers)

After winning a makeup contest in 2009, Yuya (originally, Mariand Castrejón Castañeda) first started her Youtube channel “lady16makeup

On her IG account, she shares beauty and fashion photos, along with her daily life experiences. Also, you may buy cosmetics from her website.

Yuya Instagram Account

#13 Nikkie Tutorials (16.4M followers)

Nikkie de Jager, a dutch makeup artist created Nikkie Tutorials and became a beauty vlogger. Through her Youtube video “The Power of Makeup”, she became popular in 2015 and inspired many people to reveal their faces with and without makeup.

If you are interested in cosmetics, then you should follow her account for all kinds of makeup tips.

NikkieTutorials Instagram Account

#14 Emma Chamberlain (15.9M followers)

Listed on the Times 100 Next and 25 Most Influential People on the Internet in 2019 due to her vlogging style in Youtube videos. Not only that in the same year she also won the “Best Podcaster” title at the 12th Shorty awards by launching an “Anything Goes” weekly podcast series.

As you can understand Emma Chamberlain is one of the hottest Instagram accounts that everyone should subscribe to.

EmmaChamberlain Instagram Account

#15 Kayla Itsines (14.9M followers) 

Co-founder of the meal planning and workout app, Sweat, and creator of the fitness ebook series titled “Bikini Body Guides.

You must follow her fitness and workout videos by subscribing to Kayla Itsines IG account by clicking the below link.

Kayla_itsines Instagram Account

#16 Joanna Stevens Gaines (13.6M followers) 

The most down-to-earth influencer you can find on Instagram is Joanna Gaines. She is co-founder of Magnolia which is a lifestyle brand

Actually, you should see her showcasing her garden, general daily life activities, and promotional photos or videos on her account.

JoannaGaines Instagram Account

#17 Lilly Singh (12M followers)

Under the pseudonym Superwoman, Lilly Singh started her career as Youtuber and went on to become a talk show host of “A Little Late with Lilly Singh” which published its last episode in 2021.

Today she is the most successful Instagram influencer of modern times. By following Lilly’s account, you will see created content, behind-the-scenes footage, and the details of her life.

Lilly Instagram Account

#18 Zoë Sugg (9.3M followers)

An author, entrepreneur, and social media influencer, Zoe Elizabeth Sugg is better known by her Youtube name Zoella. 

On Instagram, she mostly shares her family experiences along with promotion photos/ videos of her co-created apps – Filmm, Template, and the brand Zoella Beauty. 

ZoeSugg Instagram Account

#19 Celeste Barber (9.2M followers)

Born in Sydney, Australia, Celeste Barber is a comedian and one of the female influencers on IG. 

If you want to have good laughs and get inspiration to create content with a good sense of humor, follow her account.

CelesteBarber Instagram Account

#20 Marzia Kjellberg (8.2M followers)

She became famous through her videos on the Youtube channel Marzia, formerly CutiePieMarzia which is now inactive. These days Marzia is managing Mai and Tsuki brands.

Subscribing to her account shows her lifestyle photos and videos.

ItsMarziaPie Instagram Account


We are in the revolutionary age of the digital world and influencer marketing is growing faster than ever. This is the right time for you to become an influencer and earn a living either by building your own business or by creating promotional content.

Even if you are not a professional, you can follow the top Instagram influencers and get inspiration for creating attractive photos or videos/ clips.

In case you are already running a business, then learn to create engaging content on your IG account by subscribing to the most popular female influencers

After that, you can employ Helplama Helpdesk to take care of your customers and employees. It is an all-around software designed for your enterprise and offers marketing, automation, fully managed client support systems, and agent-related services.

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