Top 20 Must-Follow Instagram Influencers in 2023

Top Instagram Influencers

Do you wish to be an amongst the top Instagram Influencers? Or already a social media personality but want to increase your audience? Then following and learning by making a careful study of the top Instagram influencers would be the best way to achieve it.

However, there is no definite list of popular influencers. So, we concentrated on the ones who pop up more often to be the best and also the ones who maintained a steady stream of an audience for a longer period of time.

Usually, the biggest IG influencers list consists of famous celebrities from TV, musicians,  sports athletes, or politicians. But here we have the list of top influencers on Instagram whose main focus is on social media but are not traditional celebrities who start from television or movies.

20 Biggest Instagram Influencers

  1. Khaby (78.6M followers)
  2. Huda Kattan ( 50.8M followers)
  3. Nusr-Et Saltbae (47.3M followers)
  4. Addison Rae (40.1M followers)
  5. Charli (29M followers)
  6. Chiara Ferragni (27.6M followers)
  7. Sommer Ray (26.4M followers)
  8. Carlinhos Maia (26.1 million followers)
  9. Zach King (24.5M followers)
  10.  James Charles (22.8M followers)
  11.  PewDiePie (21.8M followers)
  12.  MrBeast (19.4M followers)
  13.  Auron (18.5M followers)
  14.  Ajey Nagar (15.9M followers)
  15.  Kayla Itsines (14.9M followers)
  16.  Joanna Stevens Gaines (13.6M followers)
  17.  Ninja (13M followers)
  18.  Lilly Singh (12M followers)
  19.  David Dobrik (11.9M followers)
  20.  Dude Perfect (11.6M followers)

Must-Follow Instagram Top Influencers

#1 Khaby (78.6M followers)

Khaby is Senegalese-Italian and one of the top social media influencers. You might have found his short clips where he silently mocks the overly complicated life hack videos on Tiktok.

In the New York Times article “Kaby, the Everyman of the Internet”, the founder of Public Press (and creator of economy-related newsletter), Samir Chaudry states that the increase in organic traffic is due to him representing “authenticity over production and not trying too hard”.

Image source – Instagram

#2 Huda Kattan ( 50.8M followers)

An American makeup artist, blogger, and entrepreneur who founded Wishfulskin for which she tests the products herself. So, you may find cosmetics and beauty-related content by following her account.

She was selected as one of the personalities in Times magazine, 25 Most Influential People on the Internet, in 2017. Also, in 2020, she made it to the Fortune 40 Under 40 list.

Image source – Instagram

#3 Nusr-Et Saltbae (47.3M followers)

The nickname of the Nusret Gökçe, a Turkish butcher, chef, restauranteur, and food entertainer is Saltbae. 

A series of videos and memes in which he suavely cuts the meat and sprinkles salt in a peculiar way became viral in 2017 and he was nicknamed Saltbae. Therefore, you can follow the account for his techniques and lifestyle photos on Instagram.

Image source – Instagram

#4 Addison Rae (40.1M followers)

In July 2019, Rae joined Tiktok by uploading dance videos on trendy songs. If you look her up, you can see that Addison Rae is a famous social media influencer, singer, dancer, and actress.

In addition, the Forbes 30 Under 30 list of 2021 includes her as one of the top Tiktokers.

Image source – Instagram

#5 Charli (29M followers)

This social media personality started her career in 2019 on Tiktok where she published dancing videos that instantly started trending. Before that, Charli D’Amelio is a competitive dancer for over 10 years.

Subscribe to her Instagram account where you can find her lifestyle photos, vlogs, and promotional videos, images.

Image source – Instagram

#6 Chiara Ferragni (27.6M followers)

Like many Instagram top influencers, Chiara Ferragni also has her own fashion house. She first started out through her blog, “The Blonde Salad” in October 2009 and won many awards.

Hence, if you are a businesswoman, fashion designer, blogger, or model who hopes to collaborate with beauty and fashion brands, then follow her.

Image source – Instagram

#7 Sommer Ray (26.4M followers)

Imarais Beauty brand’s founder is Sommer Ray and you can see her workout and daily life photos/ videos on Instagram. 

Actually, she is a fitness model from Colorado, United States. So, in case you love fitness, follow her account.

Image source – Instagram

#8 Carlinhos Maia (26.1 million followers)

Not only in Brazil but also in the whole world, Luiz Carlos Ferreira dos Santos (Carlinhos Maia) is known for being a comedian, digital influencer, actor, and entrepreneur.

His career started when he publicized humorous videos on the Internet. So, by going through his account you can learn his comic style.

Image source – Instagram

#9 Zach King (24.5M followers)

Based in Los Angeles, Zack King is famous for creating Magic vines in which he digitally edits the videos to look like he is doing magic.

If you are an aspiring filmmaker, then you should subscribe to Zach King.

Image source – Instagram

#10 James Charles (22.8M followers)

A YouTuber, James Charles Dickinson does makeup tutorials. Not only that, in collaboration with Morphe Cosmetics, he created a makeup line and released an eyeshadow palette.

Sometimes controversial, but you can follow him to get the best makeup tips.

Image source – Instagram

#11 PewDiePie (21.8M followers)

He is born in Gothenburg, Sweden, and is popularly known as PewDiePie but his original name is Felix Arvid Ulf Kjellberg. He became famous for reviewing gaming videos. 

Now, you can watch the comic and daily life images, and videos on his IG account.

Image source – Instagram

#12 MrBeast (19.4M followers)

Here is another YouTuber for you who initially started by publishing gaming videos. Jimmy Donaldson, known as MrBeast creates content that includes videos with difficult tasks, survival challenges, donations, and original vlogs. 

View the behind-the-scenes, and promotional photos/ videos from his account.

Image source – Instagram

#13 Auron (18.5M followers)

The third most subscribed Youtuber in Spain, Raúl Álvarez Genes or AuronPlay, or simply Auron is a comedian and Twitch streamer.

You can observe the way he shows off his humor through his photos and videos on Instagram. Also, publishes a lot of promotional content.

Image source – Instagram

#14 Ajey Nagar (15.9M followers)

From India, CarryMinati (real name: Ajey Nagar) does his videos in Hindi. Therefore, it would be difficult to understand if you do not know the language.

He is usually known for creating reactions to various online topics, roasting videos, and comedy skits.

Image source – Instagram

#15 Kayla Itsines (14.9M followers)

On her Instagram, she posts workout, nutrition, and daily life content. Kayla Itsines is an Australian personal trainer, an entrepreneur who founded the Sweat app, and an author of ebooks titled “Bikini Body Guides”

If you are a fitness enthusiast, then you have to follow her for healthy lifestyle-related content.

Image source – Instagram

#16 Joanna Stevens Gaines (13.6M followers)

A lifestyle influencer who owns Magnolia Homes stores in Waco, Texas.  Further, she is a designer who presents her lifestyle and promotional content on Instagram.

Observe her unique style of gardening and cooking by following her.

Image source – Instagram

#17 Ninja (13M followers)

Better known as Ninja, Richard Tyler Blevins is an American professional gamer, Twitch streamer, and Youtuber. By looking at his account, you can see that most of his content is about video games and posts advertising Ninja merch.

Image source – Instagram

#18 Lilly Singh (12M followers)

Initially, under the pseudonym Superwoman, Lilly Singh showcased her acting skills by creating diverse humorous content.

These days she posts her daily activities and behind the scene footage from her videos, and events on her IG account. So, go to her account and just click on follow button to glance at her journey.

Image source – Instagram

#19 David Dobrik (11.9M followers)

Dávid Julián Dobrík started his career by uploading videos on the Vine platform before creating Vlogs on YouTube in 2015. Now, head over to his Instagram to see his daily activities.

Image source – Instagram

#20 Dude Perfect (11.6M followers)

Do you admire sports content? Then you will love Dude Perfect. Because, the content published by Dude Perfect mainly contains trick shots, stunts, stereotypes, and contests among each individual member competing by playing different sports.

Cody Jones, Tyler Toney, Cory Cotton, Coby Cotton, and Garrett Hilbert are the group founders of DP or Dude Perfect.

Image source – Instagram

Also Read: Top 20 Female Instagram Influencers to Follow

Finally!

Each famous social media influencer is known for their unique content. So, while following the top Instagram influencers, keep in mind to not just copy them but to learn from them and create images or videos that represent your unique style.

Also, you can see that many entrepreneurs use Instagram to promote their products or services. So, if you run a company, then follow the top social media personalities and become an influencer.

In addition, subscribe to Saufter.io to scale your business with automation, marketing, and fully managed client support systems.

You can let the Saufter.io software take care of your customers’ issues while you promote your business on Instagram.

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