In an ever-expanding gaming industry, gaming micro-influencers have become vital players in driving brand visibility and engagement.
With the gaming market anticipated to grow exponentially to USD 665.77 billion by 2030, at a CAGR of 13.1%, the demand for effective influencer marketing platforms has never been more significant.
Thus, today we will be exploring 8 top-notch Gaming Influencer Marketing Platforms. These platforms cater to both gamers seeking collaborations and brands eager to tap into the power of gaming micro-influencers. So, without further ado, let’s dive in!
8 Best platforms for gaming micro-influencers
1) Happine.cc
As a prominent player in the influencer marketing industry, Happine.cc stands out as a leading social media influencer tool. Happine.cc streamlines your influencer marketing from start to finish, saving you time by eliminating database sifting and managing multiple influencers.
It converts loyal customers into brand influencers by inviting them to join your ambassador program. Powered by AI technology, it efficiently identifies ideal influencers across major social media platforms.
Happine.cc also boasts partnerships with renowned brands such as Shopify, WooCommerce, Magneto, and BigCommerce.
Key features
- Simplified content discovery: Suggests a myriad of influential content generated by your influencers. Simply select and approve the content that aligns with your marketing campaign’s values, motives, and style.
- Customer-to-influencer transformation: Identify your loyal customers and inspire and guide them to create user-generated content for your business.
- Effortless tracking and management: Track the progress of your influencer marketing strategies, optimize and manage your relationship with influencers, ensuring a smooth experience.
- Accurate performance analysis: It provides a 100% accurate analysis of the revenue generated by each influencer since your collaboration began.
- Automated reward system: Happine.cc’s automated system issues rewards to eligible influencers who achieve milestones set by you.
- UGC in CPC campaigns: Helps you gather and incorporate UGC into your cost-per-click campaigns, amplifying their impact.
Pricing
Choose from four monthly plans tailored to your requirements: Starter – $40, Novice – $99, Master – $299, Fully Managed – $999
2) Grin
Grin is a well-established influencer marketing platform that has been serving the industry since 2014. Renowned for its expertise in gaming influencer marketing, Grin recognizes the value influencers bring to the table.
This platform stands out by seamlessly integrating various marketing tools, including social platforms, eCommerce solutions, and communication tools.
Key features
- Integrated communication options: Grin offers not only email marketing but also SMS and Slack integration, so you can reach Generation Z where they are most active.
- Comprehensive influencer marketing: Covers all aspects of successful influencer marketing, including influencer discovery, relationship management, content management, analytics, reporting, and payments.
- Lookalike tool: The platform features a lookalike tool to find new creators who closely resemble your top-performing influencers.
- Content aggregation and repurposing: Automatically collects influencer and user-generated content in one place, facilitating content tracking and repurposing.
- Performance tracking: Monitor the performance of your influencer marketing strategies, tracking engagements, likes, views, and sales to gauge the effectiveness of your campaigns.
Pricing
Custom
3) Upfluence
Upfluence is a well-established and mature influencer marketing platform that offers a comprehensive range of services for successful influencer campaigns. Founded in 2013, Upfluence boasts a vast database of gaming micro influencers.
Key features
- Influencer search & discovery: Get access to a vast database of influencers, equipped with more than 20 filters to find the perfect match for your brand.
- Relationship management: Build and maintain strong connections with influencers using the platform’s relationship management tools.
- Campaign management: Streamline influencer marketing campaigns with Upfluence, enabling easy budget and goal setup, customized briefs, and seamless collaboration with influencers.
- Automated recruiting: Automate the process of recruiting and onboarding influencers to save time and effort.
- Influencer lifecycle management: Manage influencers throughout their journey, from discovery to collaboration and beyond.
- Content review: Easily review and approve influencer-generated content to maintain brand consistency.
Pricing
Not disclosed.
4) Brandwatch Influencer Marketing Software
Brandwatch Influencer Marketing Software is a comprehensive solution tailored for gaming micro influencers marketing needs. It covers everything from influencer discovery and relationship management to full campaign execution and performance analytics.
With support for platforms like TikTok, Instagram, Twitter, Facebook, YouTube, and more, this platform offers a centralized and efficient approach to influencer marketing.
Key features
- Enhanced influencer discovery: Powerful filtering capabilities refine searches based on interests, brand affinities, previous collaborations, and credibility.
- Relationship management: The intuitive Influencer CRM efficiently stores and manages influencer information, while automated email tracking streamlines communication.
- Full campaign management: Streamlined workflows, content approvals, and real-time reporting ensure efficient campaign execution and performance tracking.
- Comprehensive analytics: Provides in-depth analytics so you can measure the success and impact of gaming influencer campaigns.
- Content monitoring: You can monitor and track influencer-generated content to ensure brand alignment and campaign compliance.
Pricing
Customized
5) creator.co
Creator.co is a dynamic platform catering to social commerce, collaborations, and community growth, tailored for modern brands and influential creators.
Designed to empower brands and influencers alike, this platform serves as a creator-powered commerce tool, driving content, sales, digital awareness, loyalty, trust, affiliates, and reviews.
Key features
- Search/Discovery: Discover and connect with relevant gaming micro influencers through efficient search capabilities.
- Influencer lifecycle management: Manage influencers throughout the collaboration journey, from discovery to performance analysis.
- Relationship management: Foster strong and productive relationships with influencers for long-term collaborations.
- Campaign management and reporting: Streamline influencer marketing campaigns, and get comprehensive reports to measure campaign success
- Influencer analysis: Analyze influencer performance to identify top-performing creators for future collaborations.
- Audience analysis: Gain insights into influencer audiences to align with your target market.
Pricing
Starts from $395/month.
6) impact.com
Impact.com is a robust marketing platform connecting brands with gaming micro influencers. With services spanning influencer discovery, outreach, analytics, and more, it offers a comprehensive toolkit for impactful partnerships.
Key features
- Automated recruiting: Streamline influencer onboarding and collaboration processes through automation.
- Influencer marketplace: Access a diverse pool of influencers to find the right fit for your brand.
- Content review: Efficiently review and approve influencer-generated content to ensure brand alignment.
- Content Library: Centralize influencer content for easy tracking, repurposing, and management.
- Campaign management: Streamline campaign execution and monitoring for optimized outcomes.
- Campaign reporting: Access comprehensive reports to measure campaign performance and impact.
- Influencer analysis: Analyze influencer performance to identify top-performing creators for future collaborations.
- E-commerce tools: Equip e-commerce businesses with tools tailored to their unique needs.
- Product/Gifting tools: Manage product gifting and influencer compensation efficiently.
- Forms and compliance: Ensure regulatory compliance with influencer collaborations.
Pricing
Connect with impact’s team to know more.
7) Aspire (AspireIQ)
Aspire (formerly AspireIQ) is designed to provide a comprehensive influencer marketing solution. Operating with Instagram and YouTube, it offers a self-service platform with an extensive database of over six million influencers.
The platform ensures quality interactions by requiring certain criteria for creator access. Influencers meeting these criteria are added to a searchable database and can engage with your proposals.
Key features
- Search/Discovery: Effortlessly discover and connect with influencers through a vast database.
- Campaign management: Streamline campaign execution, monitoring, and optimization for superior outcomes.
- Campaign reporting: Access comprehensive reports to evaluate campaign performance and impact.
- E-commerce tools: If you have an e-commerce business, you can get tailored tools for effective influencer collaborations.
- Forms and compliance: It helps you checkmark all regulatory compliance with influencer partnerships.
- Payment processing: Facilitate hassle-free influencer payments through integrated processing.
- Social listening: Monitor influencer conversations and trends to inform your strategies.
- Competitor research: Gain insights into competitor influencer collaborations for strategic advantage.
- Visual discovery: Discover potential influencers through visual content and attributes.
Pricing
Not disclosed.
8) Julius
Julius is a comprehensive influencer marketing platform that offers a suite of services including influencer search, discovery, campaign management, and third-party analytics. It provides you with an in-depth understanding of influencers beyond mere data points.
Key features
- Search/Discovery: Effortlessly discover influencers from a pool of over 120,000 who are thoroughly researched before being added to the database.
- Influencer relationship management: Build and nurture relationships with influencers for productive collaborations.
- Campaign management: Streamline campaign execution and management for optimal results.
- Campaign reporting: Access comprehensive reports to evaluate campaign performance and impact.
- Audience analysis: Gain insights into influencer audiences to align with your target market.
- Third-party analytics: Integrate third-party analytics for a comprehensive understanding of influencer campaigns.
- Forms and compliance: Ensure regulatory compliance and transparency in your influencer collaborations.
Pricing
Customized
Recommended: Top 20 female Instagram influencers to follow
Conclusion
In the dynamic world of gaming, where influencers hold immense sway, the synergy between gamers and brands is shaping the future of marketing.
The landscape is rich with innovative possibilities, and the above-mentioned Gaming influencer marketing platforms stand at the forefront of this transformative journey. From Happine.cc’s streamlined influencer management to Grin’s content amplification prowess, each platform offers unique features tailored to your needs.
Moreover, if you are in need of customer support that surpasses your expectations, look no further than Helplama.
As a leading provider of exceptional customer service, Helplama offers specialized expertise and unwavering commitment to ensuring your satisfaction. With an in-depth comprehension of your business requirements, Helplama ensures flawless communication, round-the-clock availability, and dedicated agents.
Say goodbye to challenges and get in touch with the Helplama team today to experience the true essence of unmatched customer support.
