Unlock the power of engagement with the best Instagram comment ideas! Build relationships, trust & positive customer perception for your business.
But do you respond to the Instagram comments the right way?
Wondering how to and what to respond to Instagram comments can become a difficult chore at times. This is why we have put together some amazing comment ideas for Instagram posts that could help you improve your online presence.
In this post, we’ll walk you through:
- Importance of Instagram comments
- Instagram comment reply ideas and tips
- Manage your Instagram comments efficiently
Importance of Instagram comments:
The reasons a user has for commenting under your Instagram posts can be endless. It ranges right from showing their love for your content, inquiry about services that you offer, giving feedback to showing their anger and hate for your business.
First, let’s understand the importance of Instagram comments:
1. Improves engagement
Instagram replies to comments can help you boost your engagement. In turn, this engagement can benefit your business in many ways like:
- Reaching a larger audience
- Increased brand awareness
- Increased chances of getting more leads
2. Builds brand trust
Whenever a user mentions you in their stories or posts on Instagram, the spotlight is on you. From there it all depends on how you respond to that mention. Responding to Instagram comments and mentions honestly and tactfully helps build a connection with your followers. It would gradually result in the users putting their faith in your brand and spreading positive word-of-mouth.
3. Reflects positive brand attitude
Replying with a dash of empathy and consideration can work miles for you. Resolving and addressing the queries promptly shows your brand’s work ethic in a positive light.
So if you have got an idea of why responding to IG comments is important, let’s talk about how to and what to comment on Instagram posts.
12 Best Instagram comment reply ideas and tips:
Comments from your business profile portray your brand image which makes it important for you to have a proper strategy and think twice before you comment or reply to a user’s comment on Instagram.
Here are 12 easy yet effective comment ideas for Instagram posts:
1. Respond timely
It’s a no-brainer that customers do not like to wait. When your followers ask queries regarding shipping, product availability, and discounts, they expect to get a quick reply.
Therefore, you should try to reply within the first 24 hours after the comment is posted. It can make your followers feel valued and put your brand in the good books of your followers.
Tip: You can respond to queries like shipping and price with the help of Instagram “quick replies.” It helps you post a “quick reply” instead of writing the same message time and again.
2. Conversational interactions
Speak like Humans! Instagram, along with genuine users, is filled with tons of bots too. When a user comments under your post, they might wish to have a positive conversational interaction with a human instead of a bot.
Tip: You should talk in a way that the user feels that you understand their problems and that you are actively trying to resolve their query. At no point should they feel a lack of empathy and consideration on your part.
3. Add a dash of humor
Who doesn’t like humor? Inculcating a spoonful of cleverly placed comedic content can help you connect well with your audience.
Tip: Adding references to popular memes, TV show dialogues, and current affairs to your comments can help you show a sense of humor in front of your followers.
4. Use relevant emojis
Adding emojis is yet another one of the key things to comment on Instagram posts.
Emojis have several benefits in marketing. In fact, 92% of online consumers use emojis.
Sometimes, just adding plain text as a comment could give off a vibe of a formal conversation.
Emojis add a fun and engaging tone to the conversation. Your followers get exposed to a sort of positive human touch that leads to healthy interaction.
However, you must use emojis that best suit the tone that your brand wants to convey.
5. Greet your followers
Greeting your followers indicates the type of ethics your brand follows.
Showing your gratitude and appreciation in the form of “Thank you” and “Hope to hear from you again” are amongst some of the good things to comment on Instagram that would help build your overall brand image.
You can further expand your greetings by adding a touch of information portrayed informally.
Example:
user1: Hey, your XYZ product was awesome!
You: @user1, thank you so much for availing of our product.😀 We are really glad that you liked it and wish to hear from you soon.✌
6. Apologize for poor service
You have to admit it – You can’t satisfy every customer. But what you can do is – Apologize.
When Your customers feel disappointed with your product or services, you should stay vigilant and address the matter.
You shouldn’t try to defend or ignore these types of comments.
Instead, you should first apologize and then explain to them the reason for the issue, the time it would take for the resolution, and the assurance that it won’t happen in the future.
7. Do not ask for personal details in the comments
Comments are a great way to engage your audience. Sometimes, it becomes hard answering complex questions in comments and you may require customers’ contact or personal details to resolve their issues.
This is where you should request them to DM you instead of sharing personal details publicly in comments.
This would not only show that you really want to help them but also care for their privacy.
8. Don’t delete negative user comments
Receiving a negative or hurtful comment can be quite demoralizing for anyone in the social media space.
You might feel like deleting the negative user comments or blocking the people who indulge in this.
But, you should not delete the comments at any point.
Studies have revealed that conversations that start with negative feedback or complaint result in higher brand favorability and 3X higher willingness to pay for products and services compared to conversations with positive feedback.
Tip: You should consider negative comments as an opportunity to increase customer loyalty and spending.
You should respond to these negative comments by apologizing and asking them what made them comment in such a manner. Here, sending a DM to better understand the situation, can be a good choice too.
9. Comment on others’ posts as well
Replying to comments under your posts isn’t the only thing you should be doing to engage with your audience.
You should also comment on the posts of your followers, influencers, and brands in the market.
Have a look at this comment:
Doing this would help you gain new followers, increase your brand’s online presence and expand your reach.
Tip: Make sure that you write the comments conversationally and appreciatively.
10. Collaborations
Collaboration with the help of Instagram comments is one of the relatively lesser used Instagram comment reply ideas.
When a user asks a certain query, you can reply by mentioning the name of an influencer or brand who could help them with their problem.
The brand or influencer that you collaborate with does the same thing by mentioning your brand’s names in their comments sections. It is a great way to build relationships along with expanding your reach and engagement.
11. Interactive comment section trends
Keeping your comment section chatty and interactive is quite crucial. This is where introducing a unique trend can do wonders for your engagement. Introducing an interactive trend to your comment section is one of the most popular types of IG comment ideas.
Some examples of trendy things to comment on Instagram:
- You can start the lyrics of a popular song in your caption and tell your users to continue it in the comments section without breaking it.
- You can start by posting the number ‘1’, the alphabet ‘a’, or someone’s name in your caption and continue it in the comments section without breaking the scheme.
- You can start the dialogue of a popular movie in your caption and tell your users to continue the further dialogues in the comments section.
12. Tease new products
If you have a new product to be launched shortly, you can tease its release in the comments section. You can use unique hashtags or post a certain date with no context.
It helps build anticipation and intrigue within your followers. Your followers then try to guess what you are trying to indicate by those texts, in turn, increasing your overall comment engagement rate.
Manage your Instagram comments efficiently
Keeping a track of all the comments that you receive on Instagram can become a bit cumbersome at times. The best thing that you could do in such a situation is to schedule a particular time window to respond to the comments with the help of Helplama Helpdesk Software.
With the help of the Helplama Helpdesk Software, you can track all your key engagement KPIs across all the major social media platforms. They also have a set of AI-suggested replies based on the previous chats and comments between you and your followers.
A live chat widget is yet another feature that they offer to ensure that you can respond to your followers in a timely manner.
Looking to manage your Instagram comments efficiently? Start your 30 days free trial of Helplama Helpdesk Software.
