Last Updated: April 2024
In today’s world of travel and hospitality, Airbnb has carved a resounding legacy by changing how we experience our journeys and destinations. As we dive into the Airbnb statistics for 2024, we see a story of impressive growth, innovation, and global impact unfolding.
This report will peel back the layers to reveal Airbnb’s dynamic landscape, where it has become a giant with more than 6 million active listings worldwide and a network of over 4 million hosts across the globe.
What’s more, Airbnb’s market capitalization is $91.08 billion, and it’s estimated that it now holds a significant market share of 27.22% in the vacation rental industry. Join us on this journey through the numbers as we uncover Airbnb statistics, usage, and revenue
Table of contents
3.4. Airbnb Net Annual Profit/Loss
3.5. Airbnb Gross Revenue by Region
3.6. Airbnb Gross Revenue By Country
3.7. Airbnb Gross Revenue By City
a. Airbnb Gross Revenue By City in 2020
b. Airbnb Gross Revenue By City in 2021
3.8. Airbnb Revenue: Commission Per Region
5.2. Airbnb Listings Per Region
6.1. Airbnb Listings By Country
7.1. Airbnb Listings By City in 2020
7.2. Airbnb Listings By City in 2021
a. Airbnb Demand by City in 2020
b. Airbnb Demand by City in 2021
8.1. Airbnb Hosts Gender Distribution
9.1. Airbnb Guests Gender Distribution
9.2. Airbnb Guests Age Distribution
10. Airbnb Employee Statistics
10.1. Airbnb Employees’ Gender Distribution
10.2. Airbnb Employees Based on Ethnicity
11. Airbnb vs. Vrbo
13.1. How much does Airbnb make a year?
1. Airbnb Key Statistics
- Airbnb currently boasts a host community of over 4 million worldwide.
- The platform offers more than 6 million active listings for travelers to choose from.
- Airbnb has amassed a global user base of over 150 million, resulting in bookings of over 1 billion stays.
- On average, Airbnb hosts earn $13,800 annually from their listings.
- In September 2023, Airbnb’s market capitalization stood at $90.51 billion.
- Airbnb holds a commanding market share of over 20% in the vacation rental industry.
- In 2022, Airbnb reported a substantial revenue of $8.4 billion, representing a 40% year-on-year increase.
- In the second quarter of 2023, Airbnb celebrated over 115 million nights and experiences booked and added a record number of new listings, reaching a total of over 7 million active listings.
- Additionally, they achieved an 18% year-over-year revenue growth and a Free Cash Flow of $900 million.
2. Airbnb Overview
Launch date | 11 August 2008 |
Headquarters | San Francisco, California. |
CEO | Brian Chesky |
Business Type | Public |
Industry | Travel |
3. Airbnb Revenue
Airbnb’s revenues surged by 40% in 2022, rebounding from a 31% drop in 2020 due to the pandemic.
However, in the quarter ending on June 30, 2023, Airbnb generated $2.484 billion in revenue, marking an 18.06% year-over-year increase. Over the twelve months ending on June 30, 2023, Airbnb’s revenue amounted to $9.088 billion, reflecting a 23.1% year-over-year growth.
3.1. Airbnb Quarterly Revenue
Source: Business of Apps
3.2. Airbnb Annual Revenue
In 2021, Airbnb’s annual revenue stood at $5.992 billion, reflecting a significant 77.38% increase over 2020, during which the company had generated $3.378 billion.
|
Year |
Revenue |
|
2014 |
$0.4billion |
|
2015 |
$0.9billion |
|
2016 |
$1.7billion |
|
2017 |
$2.6billion |
|
2018 |
$3.6billion |
|
2019 |
$4.8billion |
|
2020 |
$3.3billion |
|
2021 |
$5.9billion |
|
2022 |
$8.4billion |
|
2023 Q2 |
$2.5billion |
Source: Business of Apps, Company data
3.3. Airbnb Profit
Airbnb announced a net profit of $1.9 billion in 2022, marking a substantial turnaround from the $352 million loss it recorded in the preceding year. This marks the company’s inaugural full-year profit.
3.4. Airbnb Net Annual Profit/Loss
| Year | Net Income/Loss |
| 2017 | -70 |
| 2018 | -17 |
| 2019 | -674 |
| 2020 | -4525 |
| 2021 | -352 |
| 2022 | 1893 |
Source: Company Data, Fortune
a. Airbnb Take Rates
The Airbnb take rate has varied over time, reaching its highest point in 2020 at 14.1%, and subsequently settling at 13.3% in 2022. This take rate represents the percentage of fees collected by Airbnb from both hosts and guests for every booking conducted on their platform.
Year | Rate |
2017 | 12.2% |
2018 | 12.4% |
2019 | 12.7% |
2020 | 14.1% |
2021 | 12.8% |
2022 | 13.3% |
2023 | 14.2% |
Source: Company data, Four Week MBA
3.5. Airbnb Gross Revenue by Region
Worldwide, Airbnb hosts saw a substantial boost in their gross revenue, soaring from $27.69 billion in 2020 to $48.9 billion in 2021. This remarkable surge represents a staggering 76.62% increase in earnings for Airbnb hosts.
|
Region |
Gross Revenue in 2020 |
Gross Revenue in 2021 |
|
North America |
$12,655,181,926 |
$22,939,516,718 |
|
Europe |
$9,000,317,309 |
$16,493,721,891 |
|
Asia Pacific |
$3,857,672,435 |
$5,601,949,839 |
|
Latin America |
$1,882,120,688 |
$3,398,011,230 |
|
Africa |
$297,075,003 |
$481,423,202 |
Source: Search Logistics
3.6. Airbnb Gross Revenue By Country
|
Country |
Gross Revenue By Country in 2020 |
Gross Revenue By Country in 2021 |
|
USA |
$11,726,476,654 |
$21,464,363,290 |
|
France |
$2,582,923,411 |
$4,555,909,604 |
|
UK |
$1,668,555,315 |
$2,857,992,703 |
|
Italy |
$951,965,652 |
$1,875,439,042 |
|
Spain |
$932,292,317 |
$2,135,568,565 |
|
Canada |
$928,730,258 |
$1,475,428,052 |
|
China |
$695,795,954 |
$1,122,484,005 |
|
Mexico |
$668,108,412 |
$1,256,876,562 |
|
Germany |
$554,885,081 |
$803,559,241 |
|
Brazil |
$528,807,230 |
$897,043,573 |
Source: Search Logistics
3.7. Airbnb Gross Revenue By City
San Diego, located in the state of California, holds the distinction of being the top-grossing city on the Airbnb platform.
In the year 2021, San Diego achieved an impressive gross revenue of $379.54 million, surpassing London, which recorded $356.41 million in gross revenue during the same period.
a. Airbnb Gross Revenue By City in 2020
City | Revenue in 2020 | |
1 | London, UK | $293,564,292 |
2 | Los Angeles, California | $203,650,634 |
3 | Paris, France | $202,501,933 |
4 | San Diego, California | $187,739,325 |
5 | New York City, New York | $178,378,216 |
6 | Kissimmee, Florida | $147,542,802 |
7 | Sydney, Australia | $134,621,118 |
8 | Big Bear Lake, California | $103,181,841 |
9 | Austin, Texas | $102,216,494 |
10 | Las Vegas, Nevada | $96,821,706 |
Source: Search Logistics
Also Read: Bumble Revenue and Usage Statistics
b. Airbnb Gross Revenue By City in 2021
|
City |
Gross Revenue in 2021 |
|
|
1 |
San Diego, California |
$379,545,050 |
|
2 |
London, UK |
$356,409,907 |
|
3 |
Austin, Texas |
$342,436,482 |
|
4 |
Kissimmee, Florida |
$339,989,616 |
|
5 |
Paris, France |
$334,161,877 |
|
6 |
New York City, New York |
$296,517,051 |
|
7 |
Los Angeles, California |
$240,120,391 |
|
8 |
Nashville, Tennessee |
$221,618,657 |
|
9 |
Scottsdale, Arizona |
$220,246,621 |
|
10 |
Rome, Italy |
$193,643,787 |
Source: Search Logistics
3.8. Airbnb Revenue: Commission Per Region
Here is a comprehensive breakdown detailing the revenue Airbnb generates from commissions on listings in various regions:
Region | Commission in 2020 | Commission in 2021 |
North America | $1,771,725,470 | $3,211,532,341 |
Europe | $1,260,044,423 | $2,309,121,065 |
Asia Pacific | $5,40,074,141 | $784,272,977 |
Latin America | $263,496,896 | $475,721,572 |
Africa | $41,590,500 | $67,399,248 |
Source: Search Logistics
4. Airbnb Bookings
Airbnb witnessed a 31% surge in bookings in 2022, rising from 300 million in 2021 to 393 million in the same year.
4.1. Airbnb Annual Bookings
Year | Bookings |
2016 | 52 million |
2017 | 115 million |
2018 | 140 million |
2019 | 272 million |
2020 | 193 million |
2021 | 300 million |
2022 | 393 million |
Source: Business of Apps
4.2. Airbnb Value Per Booking
In the year 2022, Airbnb achieved an average booking value of $161, marking an increase from $156 in 2021 and a significant rise from $124 in 2020.
Year | Value Per Booking |
2017 | $113 |
2018 | $118 |
2019 | $116 |
2020 | $124 |
2021 | $156 |
2022 | $162 |
2023 | $168 |
Source: Search Logistics
5. Airbnb Listings Worldwide
As per 2023 Q2 financial report, Airbnb boasts 7 million listings across the globe, reflecting a 9.9% increase compared to the figures from 2021.
5.1. Airbnb Annual Listings
|
Year |
Listings |
|
2013 |
0.3 million |
|
2014 |
0.8 million |
|
2015 |
1.2 million |
|
2016 |
2.1 million |
|
2017 |
4 million |
|
2018 |
6 million |
|
2019 |
7 million |
|
2020 |
5.6 million |
|
2021 |
6 million |
|
2022 |
6.6 million |
|
2023 (Q2) |
7 million |
Source: Business of Apps
5.2. Airbnb Listings Per Region
The number of Airbnb listings per region saw a decline from 2020 to 2021. In 2021, the global total of listings amounted to 12.7 million, which represents a decrease from 2020 when the total listings stood at 14.13 million. This decline equates to a reduction of 10.12% from 2020 to 2021.
|
Region |
2020 |
2021 |
|
Europe |
5,462,269 |
4,840,847 |
|
Asia Pacific |
3,762,432 |
3,212,954 |
|
North America |
2,655,700 |
2,551,581 |
|
Latin America |
1,862,930 |
1,732,609 |
|
Africa |
390,757 |
367,091 |
Source: Search Logistics
While Europe has consistently held the highest number of Airbnb listings in the past two years, it also witnessed the most significant decline among all regions. Between 2020 and 2021, Europe experienced a notable reduction of 11.38% in its listings.
5.3. Airbnb Demand Per Region
Here, “demand” is determined based on the cumulative number of nights spent in each region.
|
Region |
Nights Stayed 2020 |
Nights Stayed 2021 |
|
Europe |
97,331,379 |
144,764,746 |
|
North America |
77,414,123 |
110,382,177 |
|
Asia Pacific |
45,330,767 |
54,015,276 |
|
Latin America |
26,998,714 |
41,995,197 |
|
Africa |
4,065,955 |
5,753,786 |
Source: Search Logistics
The most substantial increase in the number of nights spent occurred in Latin America. In 2020, Airbnb had 26.99 million nights stayed, and this figure surged to 41.99 million in 2021, marking a remarkable growth rate of more than 55.5%.
Concurrently, spending on the Airbnb platform in Latin America reached $8.1 billion in 2021, reflecting a significant 41.9% increase compared to 2019.
6. Airbnb Statistics By Country
The United States boasts the highest number of Airbnb listings, maintaining an average of 2.25 million active listings throughout 2021.
6.1. Airbnb Listings By Country
|
Country |
Airbnb Listing 2020 |
Airbnb Listing 2021 |
|
United States |
2,311,507 |
2,249,434 |
|
France |
1,3181282 |
1,209,036 |
|
China |
1,354,662 |
1,148,885 |
|
Italy |
788,917 |
683,619 |
|
Brazil |
638,134 |
619,449 |
|
The United Kingdom |
629,249 |
567,027 |
|
Spain |
612,600 |
542,138 |
|
Mexico |
405,436 |
391,612 |
|
Germany |
375,039 |
310,182 |
|
Canada |
344,233 |
302,222 |
Source: Search Logistics
6.2. Airbnb Demand By Country
While the top 10 countries with the highest Airbnb demand remain consistent with the ones having the most total listings, there have been significant shifts in the number of nights booked in certain countries.
Here are the figures for the countries with the most nights booked on Airbnb in both 2020 and 2021.
|
Country |
Nights Booked in 2020 |
Nights Booked in 2021 |
|
USA |
68,529,773 |
99,446,425 |
|
France |
27,914571 |
43,014,991 |
|
China |
10,584,015 |
13,890,278 |
|
Italy |
10,561,588 |
17,376,788 |
|
Brazil |
8,654,858 |
14,298,937 |
|
UK |
14,402,202 |
18,995,030 |
|
Spain |
9,962,913 |
16,585,695 |
|
Mexico |
8,453,405 |
13,252,133 |
|
Germany |
7,794,770 |
9,472,324 |
|
Canada |
8,884,677 |
10,937,763 |
Source: Search Logistics
The United States ranks as the top country in terms of Airbnb demand, with a staggering 99.5 million nights booked in 2021. Notably, they experienced an increase of approximately 33 million nights booked from 2020 to 2021.
7. Airbnb Statistics By City
There exists a notable disparity between the quantity of Airbnb listings in certain cities and the corresponding revenue and demand. Here is what you should be aware of.
7.1. Airbnb Listings By City in 2020
| City | Airbnb Listing 2020 | |
| 1 | London, UK | 203,993 |
| 2 | Paris, France | 138,495 |
| 3 | New York City, New York | 119,206 |
| 4 | Shanghai, China | 115,582 |
| 5 | Sydney, Australia | 88,592 |
| 6 | Bali, Indonesia | 84,654 |
| 7 | Rio de Janeiro | 71,850 |
| 8 | Chengdu | 71,416 |
| 9 | Los Angeles, California | 70,751 |
| 10 | Beijing, China | 59,351 |
7.2. Airbnb Listings By City in 2021
|
City |
Airbnb Listing 2021 |
|
|
1 |
London, UK |
156,511 |
|
2 |
Paris, France |
107,241 |
|
3 |
New York City, New York |
94,198 |
|
4 |
Shanghai, China |
93,497 |
|
5 |
Bali. Indonesia |
69,121 |
|
6 |
Sydney, Australia |
60,641 |
|
7 |
Los Angeles, California |
59,278 |
|
8 |
Chengdu, China |
58,240 |
|
9 |
Rio de Janeiro, Brazil |
57,876 |
|
10 |
Istanbul, Turkey |
50,344 |
Source: Search Logistics
7.3. Airbnb Demand By City
With the exception of London, which experienced a decrease from 2.5 million in 2020 to 2.3 million in 2021, demand for accommodations increased in every other city during this period.
a. Airbnb Demand by City in 2020
| City | Night Stayed in 2020 | |
| 1 | London, UK | 2,502,108 |
| 2 | Paris, France | 1,663,986 |
| 3 | New York City, New York | 1,570,651 |
| 4 | Los Angeles, California | 1,218,884 |
| 5 | Seoul, Korea | 1,216,567 |
| 6 | Rome, Italy | 1,149,711 |
| 7 | Sydney, Australia | 1,141,364 |
| 8 | Mexico City, Mexico | 1,131,455 |
| 9 | Toronto, Canada | 1,064,681 |
| 10 | Shanghai, China | 1,020,642 |
b. Airbnb Demand by City in 2021
| City | Nights Stayed in 2021 | |
| 1 | London, UK | 2,311,389 |
| 2 | New York City, New York | 2,079,015 |
| 3 | Paris, France | 2,069,668 |
| 4 | Rome, Italy | 1,718,192 |
| 5 | Mexico City, Mexico | 1,627,365 |
| 6 | Kissimmee, Florida | 1,566,803 |
| 7 | Shanghai, China | 1,379,367 |
| 8 | St, Petersburg, Russia | 1,353,176 |
| 9 | Sao Paulo, Brazil | 1,293,166 |
| 10 | Madrid, Spain | 1,290,388 |
8. Airbnb Host Demographics
On average, Airbnb hosts generate $13,800 in annual earnings. What’s more, these average annual host earnings have seen a notable uptick, experiencing a 43.8% increase since the start of 2021.
Seniors represent the most rapidly expanding demographic among Airbnb hosts, with a current count of over 400,000 senior hosts actively participating on the platform.
Female seniors appear to excel as hosts, constituting 56% of all Airbnb hosts and collectively earning $32 billion since the company’s inception in 2007.
8.1. Airbnb Hosts Gender Distribution
As of March 2022, female hosts in the United States have generated a combined annual income of $4 billion through their participation in Airbnb.
Additionally, it’s noteworthy that 22% of all hosts revealed that they decided to become Airbnb hosts only after initially experiencing Airbnb as guests themselves.
| Gender | Percentage of Hosts |
| Men | 44% |
| Women | 56% |
9. Airbnb Guests Distribution
In Q4 2022, nights and experiences booked increased by 20% compared to the previous year. Airbnb also reached the highest number of active bookers globally and had 1.4 billion guest arrivals.
9.1. Airbnb Guests Gender Distribution
According to 2022 data, most of the guests using Airbnb are women.
| Gender | Percentage of Guests |
| Men | 46% |
| Women | 54% |
9.2. Airbnb Guests Age Distribution 2023
| Age Group | Percentage |
| 18-24 | 15% |
| 25-34 | 36% |
| 35-44 | 23% |
| 45-54 | 14% |
| 55-64 | 7% |
| 65+ | 5% |
Source: MarketSplash
10. Airbnb Employee Statistics
At present, Airbnb maintains a global workforce of 28,176 employees, with 52.5% males and females accounting for 47.5% of the total workforce.
10.1. Airbnb Employees’ Gender Distribution
Gender | Percentage of Airbnb Workforce |
Male | 52.5% |
Female | 47.5% |
Source: Fortune
10.2. Airbnb Employees Based on Ethnicity
Ethnicity | Percentage |
White | 52.8% |
Hispanic or Latino | 17.7% |
Asian | 16.5% |
Black or African-American | 8.4% |
Unknown | 4.6% |
Source: Zippia
11. Airbnb vs. Vrbo
Airbnb | Vrbo |
Over 4 million listings in 191 countries | Over 2 million listings worldwide |
Offers a variety of rental types | Only rents out entire homes |
Allows guests to leave reviews and filter reviews based on concerns | Allows reviews and enables homeowners to respond to reviews |
Offers a host community section for hosts to share tips and tricks | Provides a platform for homeowners to interact with guests through responses to reviews |
Charges guests a service fee, typically 5% to 15% of the reservation subtotal | Charges guests a service fee, typically 6% to 12% |
Charges host a 3% fee for each completed booking and 20% for hosting experiences | Offers two payment plans for hosts: pay-per-booking (8% fee per booking) and annual subscription payment ($499/year) |
12. Airbnb vs. Vacasa
Airbnb | Vacasa |
Listings are exclusively on Airbnb’s platform, and homeowners choose to list their properties there. | Vacasa lists clients’ homes on multiple platforms, including their website, Booking.com, Vrbo, and Airbnb. |
Offers listings worldwide, with over 6 million active listings in nearly every corner of the world. | Focuses on “drive-to” vacation destinations, with approximately 35,000 listings concentrated in popular U.S. vacation hubs and a presence in other countries. |
Offers a wide range of property types, including shared rooms, private rooms, full home rentals, and unique listings. | Focuses on whole-home rentals, including condos, townhomes, and single-family properties, with various amenities. |
Doesn’t provide virtual 3D tours; mainly relies on still photography. | Provides virtual 3D tours for many properties, allowing renters to explore layouts and sizes better. |
Charges service fees, cleaning fees, and potential additional fees (e.g., security deposit, extra guest fees). | Charges booking fees, cleaning fees, and a damage waiver; additional fees like pet fees may apply. |
Offers customer service via the Airbnb app and through hosts; response quality varies. | Provides 24/7 customer service via phone or app, with local management teams for in-person support. |
Varies by the property owner; no standardized technology offerings. | Offers in-property technology solutions such as smart locks and Wi-Fi, accessible through the Vacasa app. |
13. FAQs
13.1. How much does Airbnb make a year?
Airbnb’s revenue for the twelve-month period ending on June 30, 2023, reached $9.088 billion.
13.2. How many Airbnb active users are there?
Airbnb boasts a user base exceeding 150 million globally, with bookings totaling more than 1 billion stays.
13.3. How many Airbnb Hosts are there?
The Airbnb platform boasts a global network of over 4 million hosts and offers more than 6 million active listings.
Conclusion
In 2023, Airbnb continued its impressive growth trajectory. With a market capitalization of $90.51 billion in September, the platform solidified its financial strength.
The second quarter brought even more success, marked by over 115 million bookings, a record-breaking addition of new listings, surpassing 7 million active listings.
Airbnb also achieved a remarkable 18% year-over-year revenue surge, with a Free Cash Flow of $900 million.
These statistics underline Airbnb’s enduring prominence and financial resilience in the ever-evolving travel industry.
