Last Updated: July 2025
In the B2B world, where relationship-building and direct outreach are key, B2B telemarketing services continue to be a vital part of successful sales strategies. In fact, 92% of client interactions take place over the phone, highlighting the importance of having skilled professionals handle your outbound communication.
Whether you’re looking to generate high-quality leads, schedule appointments, or nurture existing relationships, choosing the right B2B telemarketing service can make a measurable impact. In this article, we present the Top 20 B2B Telemarketing Services to help you find a partner that aligns with your goals and delivers real results.
Table of Contents
What Are B2B Telemarketing Services?
Benefits of Using B2B Telemarketing Services
List of Top B2B Telemarketing Services
- Helplama
- Virtual Workforce Professionals
- Virtual Bridge PH
- Telecrew Outsourcing
- Virtus BPO Corp
- iVoice Outsourcing and Consultancy Services
- EMD BPO Solutions
- SwiftTech BPO
- Prime Outsourcing
- SPLACE BPO
- Nexus‑Tel
- Platinum REI
- ScaleUp Works
- Vibe Globally
- Technotask Global
- KANDZ Communications
- Abilepro
- Telesales Gurus
- Digital Desk
- Lorem Support
What Are B2B Telemarketing Services?
B2B telemarketing is when you hire a service provider to call other businesses and sell your services or products to them. B2B telemarketing calls attention to the decision makers for business e.g. CEOs, presidents, managers, business-owners, and heads of procurement etc, to generate leads and appointments, conduct research, and to offer services.
Typically, these services are employed to help the sales process by starting conversations, qualifying leads and developing relationships. An average B2B telemarketing campaign is more about strategy and consulting rather than selling things without understanding the pain points of a company and then suggesting relevant solutions rather than quick sales.
Key offerings under B2B telemarketing services include:
- Lead generation and qualification
- Appointment setting
- Cold calling and follow-ups
- Market research and surveys
- Database cleansing and profiling
Uniting marketing and sales, B2B telemarketing enables companies to develop personalized, targeted outreach that converts and nurtures in even the most crowded of markets.
Types of Telemarketing Calls
You need to understand the different types of telemarking calls and be able to design your B2B outreach program accordingly. Each of the type of calls has a function in the sales and marketing funnel:
1. Cold Calls
Call initiatives to potential prospects that don’t have a previous relationship to the company. These are for curiosity and casting a bait into the water and getting people to take a bite.
2. Warm Calls
This refers to calling leads that had already shown some level of interest like visited the website, emailed inquiry or signed up for a webinar. They generally provide for a more engaging conversation.
3. Appointment Setting Calls
Typically used to book meetings or the same person as tall meetings with reps and qualified leads. Really, not much more than a marketing and advertising channel that can be used to direct highly qualified leads into a business’ sales pipeline.
4. Lead Qualification Calls
Focused on the information of a prospect’s interest, budget, and decision-making progress to determine sales readiness.
5. Follow-Up Calls
These come after an intro call, meeting or deal to maintain the relationship, answer questions or close the deal.
Benefits of Using B2B Telemarketing Services
Paying for B2B lead generation services like telemarketing can do wonders on your sales and marketing numbers. These are more than merely cold-calling services, these are a strategically tailored personal approach to business reaching, building relationships and making sales.
1. High-Quality Lead Generation
Telemarketing makes it possible to actually talk to prospects and make it much easier to qualify and target them. It can be good at sorting the wheat from the chaff in terms of actual interest and purchase intent early in the sales process.
2. Direct Access to Decision-Makers
B2B telemarketing brings your business into direct contact with decision makers like executives, managers, and buyers.
3. Improved Conversion Rates
Face-to-face live chats add a personal flair, so they’re more likely to convert leads into customers compared to automated or email interaction.
4. Enhanced Customer Insights
Calls can help you learn important background information about a prospect’s needs, pain points, and timeline that you can use to customize follow-up and future marketing efforts.
5. Cost-Effective Sales Support
The cost to outsource B2B telemarketing is usually cheaper than hiring a sales team in-house, which takes longer to acquire results with far more resources.
6. Flexible and Scalable Campaigns
Telemarketing can be easily scaled up or down in line with business demand. So it’s the perfect approach for product launches, seasonal promotions, and market testing.
By partnering with a trusted B2B telemarketing service, companies can streamline their sales efforts, shorten their sales cycle, and build a consistent pipeline of qualified leads.
List of Top B2B Telemarketing Services
Given that 82% of buyers have accepted a meeting with a sales rep after several contacts, persistent and professional prospecting is essential to B2B stardom. Telemarketing is an important driving force for building these touchpoints and advancing prospects down the sales funnel.
Here comes our handpicked collection of best B2B telemarketing services. Want to grab it as well?
1. Helplama
Pricing: Custom Pricing
Helplama is a customer experience outsourcing firm based in Walnut, California, specializing in U.S.-based live chat, email, phone support and B2B telemarketing. With a “Zero‑Risk” model, Helplama recruits, trains, and tests agents on your specific processes before launch, providing full refunds if you’re not satisfied.
Its dedicated approach ensures agents mirror your brand’s tone, deliver omnichannel support, and maintain high CSAT, i.e. averaging above 90% at flexible, pay-as-you-go rates starting around $399/month.
2. Virtual Workforce Professionals
Pricing: Custom Pricing
Virtual Workforce Professionals (VWP) advertises as a top global BPO firm that focuses on virtual assistant, call center, and telemarketing services and boasts over 1,556 five‑star client reviews and a 98% satisfaction rate.
Their services include affordable virtual assistant support, instant sales solutions as well as three levels of sales support packages. A U.S. and Philippines based dual operations company, VWP focuses on scalable, CRM-integrated outsourcing that is streamlined for a remote workplace.
3. Virtual Bridge PH
Pricing: Custom Pricing
VirtualBridgePH, established in Cebu in 2018, is a BPO company focused on outbound telemarketing, cold calling, lead generation and appointment-setting services. They are based in Cebu City and are ISO Certified with GDPR, HIPAA compliant for data protection.
Their experienced telemarketers target SMEs in the US, Europe, Australia, and Asia. Featuring real-time reporting and quality assurance. They also offer scalable teams of pre‑qualified callers, free consultations, and several flexible pricing options Available in Google only.
4. Telecrew Outsourcing
Pricing: Custom Pricing
Incorporated in 2016 and based in Antipolo, Philippines, Telecrew Outsourcing offers dedicated B2B telemarketing and virtual sales, appointment setting, lead generation, and cold calling.
Their handpicked excellent english communication team has worked with more than 500 clients in a variety of sectors. With scalable, affordable assistance and 24/7 management, they’re built to unchain businesses to “focus on what matters most.”
5. Virtus BPO Corp
Pricing: Custom Pricing
Virtus BPO Corp, established in 2013 and based in San Fernando, LaUnion, Philippines hopes to distinguish itself as “new paradigm of service” in the BPO industry. The boutique (11-50 employees) company creates customized outsourcing solutions for hiring, training, and overseeing skilled teams that it continually monitors for quality performance.
Their vision is to match customer requirements with local resources and provide cost-effective, value‑engineered telemarketing and support services that create world class competitiveness.
6. iVoice Outsourcing and Consultancy Services
Pricing: Custom Pricing
iVoice Outsourcing and Consultancy Services is a full-service BPO that focuses on B2B telemarketing, lead generation, appointment setting, and multi-channel support. The agency, which employs between 51 and 200 people, has completed more than 1000 projects and provides personalized campaigns to tenants, e-commerce brands, insurance companies, and digital marketers.
With a reputation for automation, quality, and compliance, iVoice offers scalable and transparent reporting, making it a trusted vehicle for targeted outreach.
7. EMD BPO Solutions
Pricing: Custom Pricing
EMDBPO Solutions was established in 2007 and is a leading provider of outsourced telemarketing, lead qualification, appointment setting, and virtual assistant services.
With a decade’s worth of experience and 97% of their clients satisfied, they provide you with ready-market, English-proficient offshore teams. Most of them in the Philippines enable you to save as much as 60% of your current expenses in staffing while still accommodating your needs.
8. SwiftTech BPO
Pricing: Custom Pricing
SwiftTech BPO is a US based BPO company with over 15years of experience and over 29,500 clients served worldwide. They provide extensive telemarketing, lead generation, call center, chat support, virtual assistance, and market research services in sectors such as SaaS, telecom, healthcare, e‑commerce, and insurance.
Recognizable for real‑time dashboards, call analytics, multi‑language support, SwiftTech prioritizes agile, tailored communications fueled by insights that leverage technology.
9. Prime Outsourcing
Pricing: Custom Pricing
Prime Outsourcing is SA’s premier staffing and recruitment agency with over 20 years of business experience and is BEE Level 2. They provide full‑scale HR solutions across a wide range of sectors including logistics, warehousing, the technical trades and more.
From standalone temporary, contract and permanent placements, to integrated, total workforce administration. The company has offices in Johannesburg, Cape Town and Durban. They simplify the recruitment process and take care of each and every HR service so that clients can concentrate on running their businesses.
10. SPLACE BPO
Pricing: Custom Pricing
SPLACEBPO was established in 2017 and is based in Davao City, Philippines. Operating as an omnichannel BPO partner dedicated to serving clients in the telemarketing, customer service, virtual assistance, and back‑office support spaces.
They have a pool of more than 250 Filipino professional supporting staff, operate in 37 time zones, is HIPAA‑compliant, have CCAP affiliations and are pursuing GPTW certification. Project management, cultural fit and that the costs are a fraction of other agencies.
11. Nexus‑Tel
Pricing: Custom Pricing
Nexus‑Tel is a Lahore BPO and telemarketing company established in 2021. With a team of 50+ agents, they specialize in customized B2B telemarketing services that include lead generation, cold calling, appointment setting, chat and email support, and virtual assistance.
Their clients can take advantage of integration with CRM systems, free dialer and call‑recording software, and clear reports. Nexus‑Tel’s Top‑Rated Plus status with Upwork and 100% job success history is further testament to their dedication to delivering results that matter.
12. Platinum REI
Pricing: Custom Pricing
Platinum REI is a BPO and telemarketing service that specializes in lead generation, cold calling, appointment setting & virtual assistant services in the U.S. for real estate investors. Started in 2017 by Farrukh, the company originated as a one-man cold‑calling operation, growing now into a team of 10‑20 talented specialists.
They utilize Mojo Dialer, Podio, Salesforce, and best of market technologies and are proud of the reputation of Punctual, Trustworthy and 24/7 support to assist clients in scaling their business.
13. ScaleUp Works
Pricing: Custom Pricing
ScaleUp Works is a performance-focused digital marketing agency with more than 45 years of combined experience. They provide a full range of services, from SEO to PPC advertising, social media and content, to web design and virtual assistant support.
Through custom solutions, ScaleUp Works empowers businesses, of all sizes, to increase online visibility, get quality leads, and grow their businesses. Their team is passionate about providing transparency and data driven strategies tailored to all of their clients.
14. Vibe Globally
Pricing: Custom Pricing
Vibe Globally is an on the rise 2020 start up freelance marketing company that specialises in B2B and B2C telemarketing. Based in the Philippines, the firm provides services such as appointment setting, lead generation, customer service, virtual assistance, and email marketing automation.
Serving industries such as real estate, insurance, mortgage and SaaS, Vibe Globally has served more than 20 companies to date, lifting their sales and outreach capabilities.
15. Technotask Global
Pricing: Custom Pricing
Technotask Business Solutions Pvt Ltd is a leading B2B telemarketing and customer experience company based out of Bhopal, India. Founded in 2020, the company has grown quickly and claims to have 17 delivery centers across India and has also launched its services in Egypt and UAE.
With over 5000 staff Technotask provides multilingual 24/7 support for more than 40 clients, from a diverse portfolio of 13 industries. Their AI-enabled platforms like Convoze and Xeny can transform how brands interact with their customers through smart automation coupled with human empathy.
16. KANDZ Communications
Pricing: Custom Pricing
KANDZ Communications is a leading provider of call center/BPO services and a pioneer in its field. Backed by extensive industry expertise and a unique customer-focused approach, they deliver a broad offering of speciality services customised to suit the unique needs of clients within each market.
They do this by employing a highly trained staff and utilizing state of the art technology, and best business practices to bring about the best possible results for their clients, ensuring their success and expansion through outstanding service.
17. Abilepro
Pricing: Custom Pricing
Abilepro is a Pune based telemarketing and virtual assistant company with a solid 4.9/5 rating on UpWork after working on more than 100 projects. They focus on B2B telemarketing, lead gen, sales support, data mining, and CRM services. As well as offers a wider range of virtual assistance, email/chat support, and transcription services.
With a history of 25 years with talented and English-speaking teams in markets such as US, UK, Canada and Australia, AbilePro provides cost-effective and high quality outreach supported by thorough quality assurance controls.
18. Telesales Gurus
Pricing: Custom Pricing
Established in 2017 and based in Orlando, Florida, Telesales Gurus is a boutique, completely remote B2B telemarketing and full‑funnel sales agency. They are cold calling experts, and have the ability to increase heads on beds quickly using whatever tactic is deemed the appropriate methods for their clients’ existing time.
Featuring transparent pricing beginning at $1,000/month for telemarketing and $2,500/month for full‑funnel services, they offer flexibility, CRM integration, and weekly reporting for tangible outcomes.
19. Digital Desk
Pricing: Custom Pricing
Digital Desk is an advertising and marketing agency, established in 2014 and located in Clinton Township, MI. A small but agile team of 2–10, the agency focuses on website design, lead generation, social media marketing, SEO, and fractional CMO services.
Data-driven to the core, Digital Desk is dedicated to enabling businesses on a local and regional scale to create a stronger brand, qualify the best leads and achieve the highest return from seamlessly integrated digital campaigns and strategic business consultation.
20. Lorem Support
Pricing: Custom Pricing
Lorem Support is a full-service BPO established in 2016 that provides full-scope front and back office solutions; from inbound/outbound calling to lead generation and telemedicine support.
They helped clients from the healthcare, logistics, and e‑commerce industries from Ukraine, Nigeria, the USA, and Germany, and up to 50–200 employee businesses.
By combining voice, chat, email, data mining, scheduling, and billing, their omnichannel strategy maximizes operational efficiencies and provides superior customer service to their clients.
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Telemarketing Success Rate
Understanding the performance benchmarks of B2B telemarketing services is crucial for setting realistic expectations. According to industry data, the average cold call connect rate is 16.6%, and the average success rate is 4.82%.
While these numbers may seem modest, they highlight the importance of targeting, messaging, and follow-up strategies. With the right telemarketing provider, even a small percentage of successful calls can lead to high-value leads, making it a powerful tool for B2B sales and pipeline growth.
Telemarketing Best Practices
To get the most out of your B2B telemarketing services, it’s essential to follow proven best practices that enhance engagement, build trust, and increase conversion rates:
1. Know Your Target Audience
Conduct in-depth research to understand your prospects’ industry, pain points, and decision-making process. Tailored messaging performs far better than generic pitches.
2. Use a Clear and Conversational Script
Prepare a flexible script that guides the conversation without sounding robotic. Focus on value delivery, not just selling.
3. Prioritize Compliance and Call Etiquette
Always adhere to regulations like GDPR, TCPA, and DNC lists. Be respectful of the prospect’s time and privacy.
4. Track and Analyze Performance
Measure key metrics like call volume, conversion rates, and lead quality. Use these insights to refine your strategy and train agents continuously.
5. Follow Up Promptly
Timely follow-ups show professionalism and keep your business top-of-mind. Combine phone calls with emails or LinkedIn messages for better results.
Conclusion
In an increasingly digital world, direct human connection still drives results—especially in B2B outreach. In fact, 27% of sellers say that making phone calls to new connections is highly effective, proving that telemarketing continues to play a vital role in modern sales strategies.
Choosing the right B2B telemarketing service can help you tap into this potential and turn cold leads into lasting business relationships. Providers like Helplama bring a tailored, performance-driven approach that aligns with your brand and delivers measurable results.
Use this list as your guide to finding a partner that will elevate your outreach and fuel your business growth.
