20 Tasks You Can Delegate to a Social Media Virtual Assistant

Social media virtual assistant

Last Updated: June 2024

Are you looking for a social media virtual assistant? You’ve come to the right place.

In today’s fast-paced digital landscape, managing a social media presence is essential however, creating content, engaging with audiences, and analyzing performance can be overwhelming. 

This is where a social media virtual assistant comes in. These skilled professionals specialize in handling various tasks related to social media management, allowing you to focus on other aspects of your business or personal life. 

Additionally, virtual assistants can save a business up to 78% in operating costs, making them a cost-effective solution for managing social media tasks efficiently.

So, without further ado, let’s dive in!

What is a social media virtual assistant? 

A social media virtual assistant is a remote professional skilled in managing various aspects of social media presence for individuals or businesses. They handle tasks such as content creation, scheduling posts, engaging with followers, monitoring analytics, and managing advertising campaigns.

According to a survey conducted by VirtuDesk, 84.4% of business owners reported a positive impact on their businesses after employing a virtual assistant.

Their services benefit people and businesses by saving time and resources, ensuring consistent and effective social media presence, increasing engagement and followership, and ultimately driving brand awareness and growth.

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20 Tasks a social media virtual assistant can perform

1) Creating and managing your social media profiles

If you’re a business owner busy with your work, you might wonder which social media platforms are best for your business. And if you already have accounts, you might be wondering why you’re not getting more followers.

A social media assistant can figure out which platforms will help your business the most, like Instagram, Facebook, TikTok, or Twitter. They’ll create accounts that attract attention, even if you already have some accounts that need improvement. They’ll also handle posting and managing your accounts regularly.

Managing social media can be tricky, especially if you’re not familiar with tools like Loomly. However a virtual social media assistant can help you figure out the best platform for your business, like Instagram, and make changes to get more followers.

2) Crafting a social media strategy

A crucial aspect managed by a social media virtual assistant is developing your social media strategy. Just as a business needs a plan to thrive, your online presence requires a strategic approach.

Your assistant outlines goals for your social media pages and implements tactics to achieve them. They can help define your brand, select appropriate platforms, identify the value your social presence offers to your audience, nurture leads, track success metrics, and allocate necessary resources.

With their expertise, you can provide a broad plan while your assistant handles the specifics, ensuring your social media efforts align with your overall objectives seamlessly.

3) Research for trending content

Content marketing brings in three times as many leads compared to traditional outbound marketing methods and it costs 62% less too. This means you can attract more potential customers while saving money at the same time.

However, finding the right content for social media can be tough, especially with multiple trends emerging each day. It takes time, and if you’re busy with your business, you might not get clear results.

But a social media assistant is an expert at this. They know which trends are worth looking into. They can tell you what might give you a quick boost and what will work well in the long run. They can also explain why certain trends work for some businesses but not for others.

4) Crafting Tailored Content

Before making a social media plan, it’s crucial to know what your target audience wants. Customers have different needs, and your virtual social media assistant can make plans that fit your customers perfectly. They can also make content for the platform where your audience spends the most time.

83% of marketers believe that prioritizing quality over quantity of content is more beneficial, even if it requires posting less frequently.

One of the key advantages of hiring a social media virtual assistant lies in their proficiency in content creation across various formats. From copywriting to graphic design and video editing, they excel in diverse content creation skills.

Moreover, the assets they produce are versatile and can be repurposed across multiple platforms. For instance, a video created for Instagram Reels can be shared on YouTube Shorts and TikTok. Additionally, investing in pre-made social media assets allows for efficient reuse.

Your virtual assistant can also streamline cross-posting as a central strategy. 

5) Managing Content Calendar

Setting up a content calendar and deciding when to post can be a real hassle when managing social media. But with a social media virtual assistant, you don’t have to worry about that.

Your assistant can use built-in tools on each platform to schedule posts. They can also use other tools like Buffer and Hootsuite to manage all your accounts from one place. Since you own the accounts for these tools, you can still check in and make changes whenever you need to.

6) Source and Distribute Valuable Content

Crafting high-quality content demands time and effort. For those starting or seeking to maintain an active social presence, sourcing and sharing relevant content from reputable blogs can be invaluable. 

This not only keeps your social media accounts engaged but also attracts the attention of content creators, potentially leading to reciprocal sharing and exposure to wider audiences. It’s a mutually beneficial arrangement that can significantly enhance your online presence.

7) Revise or Remove Outdated Content

Everyone makes social media posts they later regret. Whether it’s an outdated tweet or a LinkedIn post that missed the mark, your social media virtual assistant can clean up your feed.

They conduct audits to pinpoint content that no longer reflects your brand and delete it. Additionally, they identify successful posts that can be updated and reposted to maintain consistency and relevance.

8) Monitor Analytics

Checking the analytics of different social media platforms is essential. It’s not just about starting a marketing campaign; you need to see how well it’s doing to make future ones even better. 

Social media virtual assistants can easily track and understand various social media metrics. They can adjust campaigns to make them more effective. They can also watch your competitors to see how you compare.

9) Keep an eye on paid campaigns

Imagine your business is doing better on social media overall, but a campaign on Facebook isn’t doing so well compared to others. That’s when it’s important to review that specific campaign.

An assistant can check if the campaign met its goals, like getting enough followers or making sales. They can provide you with clear numbers and details about what worked and what didn’t.

10) Monitor Competitors

Keeping tabs on competitors is crucial for understanding your market position and areas for improvement. By observing their strategies, you can identify your competitive edge and anticipate their next steps, enabling you to devise effective counter-strategies.

Your assistant can identify similar businesses and collect data on their campaigns, analyzing their successes and failures. This information is invaluable for enhancing your social media presence and capturing a larger share of your target audience alongside your assistant.

11) Find your target audience

Figuring out who your audience is on social media can seem daunting because it’s so vast. Your posts can reach far beyond your intended audience. So, it’s crucial to know who your target audience is.

Your social media virtual assistant can help speed up the process of finding this out. They can examine the data on your social media platforms to see things like the age and interests of the people who interact with your pages the most. When combined with your customer profile, this gives you a good idea of who is likely to follow your pages.

12) Interact with the audience to improve engagement

Just posting content isn’t enough. You need to connect with your audience. Your assistant can help with that! They can keep your page active by posting content that sparks conversations among your followers.

BMW’s “Story of Joy” campaign, launched in 2010, focused on engaging with customers by celebrating their emotional connection to their BMW vehicles. Using storytelling techniques, the campaign created powerful narratives that resonated with the target audience, forming a strong emotional bond.

Source: Taggbox

BMW went beyond traditional advertising by involving customers in storytelling, encouraging them to share their own stories and experiences through different channels. This approach strengthened the relationship between the brand and customers, built a sense of community, and turned happy customers into advocates for the brand. This is why it’s an outstanding example of customer engagement.

13) Reply to inquiries and comments

Your social media virtual assistant keeps an eye on what people are saying on your pages. They respond to comments that get a lot of attention or answer questions that others might be wondering about too. If there are any negative comments, they’ll either try to fix the problem or remove them according to the rules.

They also ask the community questions in surveys to get their opinions.

Also Read: How To Find Customer Service Agents For Hire?

14) Gather Feedback

When you need insights from your community or want feedback on your business or upcoming products, your social media virtual assistant can conduct surveys efficiently. 

Utilizing tools like Google Forms, SurveyMonkey, or Typeform, they gather responses swiftly and provide you with actionable insights. This data can inform your social media strategies and guide decisions across your business.

15) Help with Email campaigns

Your virtual assistant can help you create email campaigns, even though they’re not directly related to social media. Sending out newsletters every week or month is a good way to keep your audience engaged with your business, and it can lead to more sales over time.

Your assistant can also help you get more people to sign up for your newsletters through your social media platforms. This way, you can get more subscribers beyond just your main website.

16) Organize giveaways

A social media virtual assistant can help streamline the process of offering giveaways. They can organize the giveaway details, promote it across platforms, manage entries, and ensure compliance with platform rules. 

By delegating these tasks to your assistant, you can easily run fun giveaways that enhance your social media presence and audience engagement.

17) Reporting and analytics

Creating and sharing reports is an important task. It involves gathering information and putting it into easy-to-read reports. These reports help avoid misunderstandings, make it easy to quickly understand the information, and keep your focus on what matters. 

18) Oversee and Monitor Paid Social Media Tools

Leveraging paid tools like Buffer and Hootsuite streamlines social media management by consolidating multiple platforms into a single dashboard. This provides significant value, especially when working with a single assistant.

Your assistant will also monitor your expenditure on these tools, ensuring they are utilized effectively for your benefit.

19) Manage influencer campaigns

Virtual social media assistants help handle influencer campaigns. They find the right influencers, connect with them, and organize the campaigns. They make sure influencers are following the strategy as planned and keep track of how well the campaigns are doing. 

20) Manage affiliate programs

Social media is a fantastic place to advertise your affiliate program. This program lets people make money by promoting your business. It’s a win-win setup that your virtual assistant can handle for you.

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Social media virtual assistant 6

What are the qualifications needed for a social media virtual assistant?

A virtual marketing assistant needs to be familiar with social media platforms and tools. They, along with your team, will manage your business’s activities and campaigns across all social media channels. Some qualifications for social media virtual assistants include:

  • Graduation and certification in social media marketing or a related field
  • Experience in handling social media accounts on various platforms
  • Knowledge of social media management, content approval software, and design tools
  • Tech-savvy
  • Strong networking and communication skills
  • Creativity
  • Attention to detail
  • Ability to work well in a team

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Cost of hiring a social media virtual assistant

The cost of hiring a social media virtual assistant can vary depending on several factors. One primary consideration is where you hire them from. Many virtual assistants operate their businesses through social media platforms, making it easy to inquire about their fees directly. 

Alternatively, some virtual assistant sourcing companies display their rates prominently in search engine results.

To provide a rough estimate of potential costs, it’s helpful to examine the average salaries of virtual assistants in relevant regions. For instance, in Canada, the average base salary for virtual assistants is approximately CA$52,981 according to Payscale.

Source: Acadium

Meanwhile, in the United States, Indeed reports an average base salary of $61,013. For freelance virtual assistants who manage their businesses through social media, rates can range widely, from as low as $1 to as high as $100 per hour depending on the task and skill level. 

Platforms like Upwork offer opportunities to hire social media virtual assistants at rates typically ranging from $10 to $20 per hour. 

Source: Acadium

Now that you know how a social media virtual assistant works, are you ready to hire your VA?

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Hire the best social media virtual assistant from Helplama

If you’re seeking a convenient solution to boost your productivity, Helplama emerges as the ideal virtual assistant platform you’ve been seeking. 

With its intuitive interface and a proficient team of virtual assistants, Helplama enables you to delegate tasks effortlessly, allowing you to concentrate on your priorities. 

Their dedication to expertise and exceptional performance enhances your customer support experience, adding a touch of sophistication.

Key Features

    • Tailored Assistance: Helplama offers personalized support from skilled human agents, ensuring that customer inquiries are addressed with authenticity and care.
    • Continuous Availability: With Helplama’s steadfast 24/7 support, customers receive consistent assistance whenever they need it.
    • Seamless Connectivity: Embracing a flexible multichannel approach, Helplama facilitates customer engagement across their preferred communication platforms.
    • Scalable Solutions: Helplama’s adaptable services effortlessly accommodate the growth of your customer base, simplifying the challenges associated with expansion.
    • Technological Advancements: Helplama utilizes cutting-edge tools to streamline operations, seamlessly integrate with your systems, and leverage AI to enhance efficiency and accuracy.


In conclusion, entrusting tasks to a social media virtual assistant offers a multitude of benefits, allowing you to manage your online presence while focusing on core activities effectively. 

By delegating social media responsibilities, you can streamline operations, save time, and harness the expertise of skilled virtual assistants. Remember, virtual assistants have the potential to enhance workforce productivity by 35%.

For the best social media virtual assistant, check out Helplama. They’re known for great customer service and tailor their expertise to meet your needs. With 24/7 availability and dedicated agents, they make communication seamless. 

Sign up today for top-notch support.