Last Updated: April 2024
Hinge is one of the newest dating apps that positions itself as the anti-Tinder by emphasizing committed relationships over the culture of casual hookups.
It was initially integrated with Facebook and allowed users to list which friends they had crushes on when it was first released in 2012. The Facebook plug-in vanished as the app’s development team focused on long-term relationships.
The parent company of Plenty of Fish, Tinder, Match.com, and numerous other dating apps, Match Group, soon knocked on Hinge’s door. In 2017, Match Group made its initial investment; in 2018, it increased it to a 51% stake in the company. Match acquired the remaining stake in Hinge in the first quarter of 2019.
Hinge is the USA’s third largest online dating platform, after Tinder and Bumble. Under Match’s management, Hinge revenue increased from $8 million in 2018 to $284 million in 2022.
In this post, we have put together the latest Hinge statistics and facts, as follows:
Key Hinge Statistics
- In 2022, Hinge annual revenue amounted to $284 million, up 44% from the $197 million revenue in 2021.
- There are 23 million Hinge users as of 2022, an increase of 15% from 20 million users in 2021.
- Hinge paid users are estimated at one million, an increase of over 32% from 8,00,000 paid users in 2021.
- Hinge market share in the US increased to 18.75% in 2023 from 15% in 2022, making Hinge the third largest dating app in the US.
- Hinge gender ratio: As of April 2023, Hinge users are 60.36% male and 39.64% female.
- In 2018, Match Group acquired a 51% stake in Hinge; in 2019, it acquired the remaining stake in the company.
Hinge Annual Revenue
Hinge annual revenue in 2022 amounted to $284 million, an increase of 41% from $197 million revenue in 2021.
| Year | Revenue ($mm) |
| 2017 | 2 |
| 2018 | 8 |
| 2019 | 31 |
| 2020 | 90 |
| 2021 | 197 |
| 2022 | 284 |
Source: Company Data
Hinge User Statistics
How Many Active Users Does Hinge Have?
As per the latest data, Hinge active users count 23 million, the majority of whom belong to the USA. This is a 15% increase from 20 million users in 2021.
| Year | Users (mm) |
| 2017 | 2.4 |
| 2018 | 4 |
| 2019 | 8 |
| 2020 | 13 |
| 2021 | 20 |
| 2022 | 23 |
Source: Company Data
How Many Hinge Users Are Paid?
As of 2022, Hinge paid users are estimated at one million, or 4.3% of the total Hinge users.
| Year | Users (mm) |
| 2019 | 0.2 |
| 2020 | 0.5 |
| 2021 | 0.8 |
| 2022 | 1.06 |
Source: Company data
Hinge Users by Country
In April 2023, the United States was the top country with 46.58% of Hinge users (desktop), followed by the UK (11.35%), Canada (6.29%), and Germany (5.51%).
| Country | Users (%) |
| United States | 46.58 |
| United Kingdom | 11.35 |
| Canada | 6.29 |
| Germany | 5.51 |
| India | 4.90 |
| Others | 25.37 |
Source: Similarweb.com
Hinge User Demographics 2023
Hinge Gender Ratio
As of April 2023, Hinge users are 60.36% male and 39.64% female.
Hinge Users’ Age Distribution
The majority of Hinge users are 25-34 years old.
| Age | Users (%) |
| 18-24 | 26.20 |
| 25-34 | 31.53 |
| 35-44 | 18.16 |
| 45-54 | 11.95 |
| 55-64 | 7.54 |
| 65+ | 4.62 |
Hinge Market Share 2023 (USA)
In 2023, Hinge market share in the USA is estimated at 18.75 percent, making it the third largest dating app in the USA.
Source: Businessofapps.com
Hinge Website Traffic
In April 2023, Hinge.co was visited by 734.2K users, a decrease of 2.75% compared to last month.
Hinge Marketing Channel Distribution
Organic search is the main source of visits to Hinge.co, accounting for 67.58% of desktop visits in the previous month. Direct traffic comes in second with 28.66% of visits. Paid search is the most underutilized channel.
Hinge Social Media Traffic Distribution
Reddit (42.61%) is the social media platform that drives the majority of desktop traffic to Hinge.co, followed by Facebook (19.19%) and Instagram (16.49%).
Hinge Competitors
Hinge vs Tinder
Tinder makes every effort to accommodate as many people as possible. Both those seeking committed relationships as well as those interested in hookups and casual dating fall under this category. On Tinder, some users contend that finding a committed partner is much more challenging.
Hinge, on the other hand, places more of an emphasis on committed relationships than on one-night stands. According to its marketing, it is “the only dating app that’s meant to be deleted.”
Tinder vs Hinge Stats
- Market Share: Tinder dominates the dating industry with a 29.2% market share in the US. However, Hinge’s market share has also increased to 18.75% in 2023.
- Users: Hinge’s user base is estimated at 23 million, while Tinder’s user base is much larger at 75 million.
Source: Business of Apps
Hinge vs Bumble
Both Hinge and Bumble have a reputation for facilitating real relationships, especially when compared to other widely used free apps. However, these two apps differ greatly from one another.
Bumble focuses on empowering women, where they have 24 hours after you make a match (in heterosexual matches) to initiate contact and leave a message.
With Hinge, daters begin by entering basic information such as their name, birthday, location, pronouns, and sexual orientation.
Bumble vs Hinge Stats
- Users: Bumble’s user base is estimated at over 50 million, which is over two times larger than Hinge.
- Market share: Bumble and Hinge’s market shares are estimated at 26.02% and 18.75% respectively, in the USA.
Source: Business of Apps
Conclusion
As evidenced by Hinge revenue and user statistics, the platform is becoming a more and more popular way for people to meet and connect.
Hinge annual revenue growth of 44% serves as sufficient evidence of the company’s rapid growth. Moreover, the Hinge user base is rapidly expanding and is especially well-liked by young adults.
Hinge is a great option for people who want to meet new people and establish lasting relationships because of its distinctive features and user-friendly interface.
