Last Updated: June 2025
Reaching the right customers at the right time is crucial for any growing company, especially for smaller operations with limited budgets. That’s where telemarketing services for small businesses come into play. These services provide a direct, personal approach to lead generation, appointment setting, and customer engagement.
In fact, 60% of marketing managers say telemarketing remains one of the most effective strategies for generating leads and closing sales.
Whether you need to expand your reach or improve conversion rates, choosing the right partner is key. In this article, we’ll explore the 10 best telemarketing services for small businesses that can help you scale efficiently and drive real results.
Table of Contents
Why Small Businesses Should Use Telemarketing Services
What to Look for in Telemarketing Services for Small Businesses
List of Best Telemarketing Services for Small Business
- Helplama
- Flatworld Solutions
- Squeeze Media
- Callbox
- Quality Contact Solutions
- Go4customer
- Strategic Calls
- Worldwide Call Centers
- Aucera
- SAS (Specialty Answering Service)
Successful Telesales Strategies
Why Small Businesses Should Use Telemarketing Services
Despite increasingly strict regulations on how it can be conducted, it’s still an incredibly powerful method of pounding the pavement and rapidly increasing your client base without a multimillion-dollar marketing campaign. In reality, telemarketing boasts an impressive up to 10% conversion rate, more than some digital marketing mediums. As opposed to passive tactics, it facilitates instant conversations, further generating a foundation of trust, qualified leads at scale and privileging the sales process.
Here are a few key reasons why telemarketing services for small businesses are worth considering:
1. Cost-Effective Lead Generation
Small business telemarketing delivers an excellent bang for the buck because it enables a company to reach prospects promptly and in a cost-effective manner. Rather than shelling out big bucks for mass advertising, you have a way to reach your ideal customers exactly.
2. Personalized Customer Interaction
Live phone calls give a human touch that e-mail or social media often don’t provide. This builds trust, overcomes objections in real-time, and allows you to modify your pitch to suit the customer’s specific requirements.
3. Faster Sales Conversion
Connecting with leads on a call can reduce your sales cycle dramatically. Telemarketers can also instantly answer questions and push potential buyers through the funnel more quickly than other channels.
4. Scalability and Flexibility
Whether your needs require large scale telemarketing campaigns down to smaller, one-off or seasonal promotions, or you have a new product launch, it has the capability to deliver.
5. Valuable Market Feedback
Talking with customers directly can provide insight into what they like, what they don’t like, and what they’re struggling with. All of which can help you improve your product, messaging, and marketing.
What to Look for in Telemarketing Services for Small Businesses
The choice of telemarketing services is critical to the success of your company. With so many providers offering similar services, you want to be sure that they are evaluated against certain things that are important to you and can help you achieve your overall goals as well as meet your budget.
Here’s what you must look out for when choosing telemarketing services for your small business:
1. Industry Experience
Search for companies with a track record of success in serving your industry. A company that understands your market, how your customers think, and what they respond to will be more successful bringing you results.
2. Services Offered
Not all telemarketing companies are built equal. Make sure they do what you need; whether it’s generating leads, setting appointments, cold calling, upselling, or keeping your customers.
3. Compliance with Regulations
The best telemarketing service that offers finest standards and adhere to TCPA, GDPR and Do Not Call (DNC) laws. Meanwhile, it can lead to heavy fines and tarnish your brand’s reputation if not adhered.
4. Quality of Agents
Ensure that the agents are professionally trained and are knowledgeable of your target language. Inquire about agent training programs and quality control practices.
5. Transparent Pricing
Pricing that is cheap and flexible, both important for small businesses. Find companies that charge per call, per hour or whose pricing scale is performance based, with no hidden charges.
6. Reporting and Analytics
A good telemarketing partner should provide regular reports, KPIs, and call insights. This data helps you measure campaign success and make informed decisions.
7. Scalability and Support
Find a service that can be scalable to your business. Whether you’re looking for a single agent or an entire team, companies should be able to flex staffing up and down as demand fluctuates.
8. B2B vs. B2C Expertise
Check that the provider has experience in the kind of outreach you want. Telemarketing B2B demands a different touch and mindset in comparison to B2C, therefore the supplier should be capable of dealing with your intended audience.
List of Best Telemarketing Services for Small Business
One of the most trusted ways for small businesses to generate leads and close deals, resides in telemarketing. Indeed, research has found that 68% of B2B sales are closed with a human touch of some kind, often courtesy of a phone call.
To aid in your search for the perfect pairing, here are our top telemarketing services for small businesses.
1. Helplama
Pricing: Custom Pricing
Helplama is an innovative CX outsourcing platform providing comprehensive support solutions, including dedicated telemarketing, designed for small businesses. They offer dedicated, long-term agents located in the U.S., U.K. and Australia that are professionally-trained to match your brand’s voice and tone.
- Omnichannel coverage: Email, live chat, phone order taking, social media—and focused B2B telemarketing
- Performance-driven onboarding: Agents undergo training, mock sessions, and only go live once you approve—backed by a zero-risk, money-back guarantee
- Proven results: Clients report impressive outcomes: up to a 20% chat-to-sale conversion rate, 5% lift in e‑commerce conversions, and email response time cut from 24 to 6 hours.
- Flexible pricing: Plans start at $399/month, with options to scale up for higher volumes or add channels like telemarketing as needed .
Best for smaller businesses looking for high quality, U.S.-based telemarketing agents that can be integrated with omnichannel customer support, especially in e‑commerce, SaaS, B2B, and technical support industries.
2. Flatworld Solutions
Pricing: Custom Pricing
Flatworld Solutions provides an all-in-one outsourcing solution with superior telemarketing support. Offering worldwide call centers throughout the U.S., India and the Philippines. They offer a full suite of solutions including B2B and B2C cold calling, inbound/outbound programs, telemarketing consulting.
The agency utilizes a bunch of a tools, like., Zendesk, Hubspot and Salesforce to maximize campaign success. Their basic support starts at a low price of just $8/hour, that is why they are recommended for small business with high ROI.
If you need both technical capability and budget-conscious options, Flatworld Solutions is a smart pick among telemarketing services for small businesses.
3. Squeeze Media
Pricing: Custom Pricing
Utah-based Squeeze Media is a more up-and-coming and quite committed BPO company for personalized telemarketing services. They specialize in B2C telemarketing, lead gen, live transfers, consultative sales, and B2B pipeline build.
This is a great fit for small companies who are in need of customized attention with their telemarketing vendor, but still want the tools and the strategy of a professional agency. Their smaller size allows for greater attention to detail, making them a trustworthy option for companies that want flexibility.
4. Callbox
Pricing: Custom Pricing
For small business owners that have the business-targeting corporate guys, Callbox is your man! And instead of closing deals, Callbox qualifies leads and schedules appointments, making it so your in-house sales team can concentrate on sales.
Recommended by companies such as HP, ADT, and Forbes. Callbox also provides account-based marketing and customer profiling. Thanks to its 7,000+ customers and 520K booked appointments, it’s one of the best data-driven B2B telemarketing services for small business.
5. Quality Contact Solutions
Pricing: Custom Pricing
If security is at the top of your list with what you expect from our call center services, Quality Contact Solutions is a PCI Level 1 service provider. That means they are able to process and store customer data in a PCI environment to guarantee that they keep your customers data safe.
They offer both B2B and B2C telemarketing as part of their offering, as well as consulting and outsourced QA. Whether you are cross-selling to existing customers or generating new leads, their pricing models (hourly, performance-based, or hybrid) are adaptable to your specific circumstances.
Quality Contact Solutions is especially well-suited for regulated industries or companies needing highly compliant telemarketing services.
6. Go4customer
Pricing: Custom Pricing
Go4customer serves one of the widest customer requirements, offerings includes strategic insights and data management to debt recovery assistance and online reputation management. On the telemarketing end, they offer inbound and outbound models for industries such as health care, ecommerce, real estate and telecom.
They also offer an all-inclusive package which can really appeal to small businesses who are looking for an all-in-one option for customer engagement and back office support. If telemarketing is only a part of what you require, then Go4customer is the most flexible option there is.
7. Strategic Calls
Pricing: Custom Pricing
They offer highly focused telemarketing campaigns for small C-suite decision-makers in small B2B businesses. Their prescripted campaigns last 5 days, featuring 11 attempts to call beforehand and 1 analysis at the end.
They have flexible pricing i.e. $1,000 for three call rounds to 50 executives, or $250 for 500 consumer call attempts. That means they run a fairly reasonable rate for targeted outreach.
Strategic Calls would be a good fit for small businesses that need high-level engagement with decision-makers.
8. Worldwide Call Centers
Pricing: Custom Pricing
If you need to achieve international reach and need to generate a lot of call center leads on a budget, Worldwide Call Centers has the extensive footprint across North America, Europe, Latin America and Asia. Their services include scripting and telemarketing for lead generation, surveys, customer service, etc.
With more than two decades of experience, they help businesses hire inexpensive offshore teams based on your campaign targets and the amount of calls you are making. Their worldwide accessibility means they are a solid choice for businesses that need to expand outside of the country or simply need to make it as affordable as possible.
9. Aucera
Pricing: Custom Pricing
Celebrating over 60 years of market leadership in call center operations serving top-of-class clients, Aucera is recognized as one of the world’s largest and most successful teleservices companies. Their agents make more than 100 million calls annually, without scripts.
They favor active listening and rapport-building methods that lead to communications that are more personalized and convincing. The remaining constituent do or data and analytics and, subsequently, have available access to the most advanced pay-per-click.
Aucera caters to different industries within healthcare, ecommerce, education, and financial services, among other industries, providing services such as lead generation, appointment setting, customer acquisition, and direct mail fulfillment. That makes it one of the best telemarketing services for small businesses who want a human-based approach.
10. SAS (Specialty Answering Service)
Pricing: Custom Pricing
SAS is a U.S. based call center with lead generation expert agents to boost your business. Their agents are native English speakers, and they screen more than 2,000 calls monthly through QA teams.
The agency provides telemarketing for specialty industries, such as insurance and janitorial services, and charges on a per-minute basis. Starting at just $31/month + $1.19 per minute, SAS is ideal for low-volume telemarketing campaigns for small businesses on a budget.
Must Read: Top 10 Multilingual Call Center Companies
Successful Telesales Strategies
Succeeding with a telesales campaign isn’t only about picking up the phone, it’s about genuinely engaging (and getting engaged!) with potential customers. Here are some successful telesales tactics for small businesses to follow:
- Know Your Audience: Leverage data and buyer personas to understand customer pain points, preferences, and buying behavior prior to reaching out.
- Personalize the Pitch: Avoid sounding scripted. Rather, have genuine conversations that match the benefits of your product or service to the prospects situation.
- Time Your Calls Right: It turns out, the best time to get a decision-maker on the phone is often between 10 AM to 11 AM or 2 PM to 4 PM because that’s when they’re less busy, research indicates.
- Follow-Up Consistently: And that’s strange, as most sales are not made on the first call. Studies have even shown that a formalized follow-up plan can raise conversion rates by as much as 70 percent.
- Train and Monitor Agents: Continual coaching and in-the-moment feedback, combined with call recording playback, will enable both agents and brokers to evolve their pitch so they can close more deals.
By using these methods, you can be confident that your telemarketing activities are providing better returns-on-investment, and longer-lasting customer relationships.
Cost of Telemarketing Services
The price you pay for telemarketing services depends on a myriad of factors, including the service format (hourly versus per lead), where the service provider is located and how many other services you need. Here’s a rundown to help small businesses budget for it:
- Hourly Rates: U.S.-based telemarketing companies typically charge between $20 to $75 per hour, while offshore providers (e.g., in India or the Philippines) offer more competitive rates, usually between $12 to $20 per hour.
- Telemarketing Cost per Lead: For businesses opting for a pay-per-performance model, the average cost ranges from $35 to $60 per qualified lead.
- Additional Fees: Custom script development and agent training can cost an additional $300 to $500.
- Lead Lists: Purchasing a targeted prospect list generally costs about $300 per 1,000 contacts.
SMBs need to consider the upfront cost as well as how much ROI one would expect from a telemarketing partner. Quality but cost effective is what will get you the most bang for your telesales investment.
Conclusion
Telemarketing continues to be a powerful tool for lead generation and customer engagement. In fact, a study found that 82% of buyers are open to meetings when contacted by a proactive sales rep, proving just how effective outreach can be when done right.
Choosing the right telemarketing services for small businesses can make a measurable impact on your growth. Whether you need inbound support, outbound sales calls, or appointment setting, the providers listed in this article offer solutions tailored to your needs.
Among them, Helplama is a standout option for small businesses that want a modern, performance-driven telemarketing partner. With dedicated U.S.-based agents, flexible pricing, and a zero-risk guarantee, Helplama delivers one of the most dependable telemarketing services for small businesses looking to scale efficiently and affordably.
Make the smart move—invest in a telemarketing solution that fits your business model and accelerates your success.
