Customers can seem a lot more demanding than usual with the COVID crisis triggering delivery delays and making returns harder. If you have noticed an uptick in complaints lately, it is certainly to be expected. If a customer is taking the time to complain, he or she...
The COVID-19 pandemic has been a wake-up call for businesses in terms of operational flexibility and cost control. Though growth in e-commerce volumes has accelerated much faster than expected, there has also been a significant shift in consumer behavior. Demand has...
As a marketing channel, email has received more than its fair share of flak for being too easy to ignore and be regarded as spam. However, it remains one of the most effective ways of driving customer engagement and repeat sales. Targeted email campaigns can be...
From checkout to the post-purchase experience, customer service has an important role to play in delivering your brand promise. After all, it is that one thing your competitors cannot replicate. Small businesses like online e-commerce stores are ideally placed to...
Businesses around the world have been forced to adapt to remote working due to the unprecedented disruption caused by COVID-19. On the brighter side, the pandemic has given businesses an opportunity to test and implement new strategies that will certainly have a...