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How to Find Right Influencers For Your Brand to Partner With
Last Updated: Have trouble finding influencers to collaborate with? You’ve come to the right place. If you have tried influencer marketing, you must know how difficult it can be to find relevant influencers for your brand. But as 70% of consumers place peer recommendations and reviews above professionally written content,

Shoppers’ Digital Path to Purchases – 81% of Shoppers Research Online Before Buying In-store!
Last Updated: With evolving technology, consumers’ lives have become increasingly digital. Be it communicating with friends or making purchases, everything is being done digitally. This evolution has also empowered shoppers to make the right purchase decisions. As per research by GE Capital, 81% of shoppers research online before buying in-store.

4 Examples of Bad Customer Support You Should Avoid like a Plague
Going above and beyond the call of duty is a popular theme in many Hollywood flicks. In real life, too, random acts of kindness often make the headlines, like a cab driver tracking down the owner and returning a misplaced purse. Such stories provide a welcome break from the gloom

4 Secrets to Delivering Exceptional SaaS Customer Support
At the height of the pandemic, factories and offices worldwide wore a deserted look. However, work continued to get done fairly quickly, and we have the technology – particularly SaaS – to thank for that. Tools like Zoom and Slack have become household names, and their market valuations have shot

50+ Customer Service Stats [Outsourcing, Experience, Loyalty, and Automation]
Last Updated: Customer service is a thing that keeps evolving, so do customer expectations. Traditional ways of serving customers that have been in use for the past decade, may not be able to satisfy today’s modern customers. In this modern era, customer service has become an important factor that consumers

7 Powerful Support Email Writing Hacks that Really Works
Sending out dozens of customer support emails are the daily chores of marketing agents globally and perhaps it’s easy to undervalue the primary importance it has. Just a factually wrong or an ill-written support email can have effects you’d not want at all for your business. Do you know that the
User-generated Videos And Reviews: A Few Stats
Last Updated: Word-of-mouth has always been a great marketing tool that brings a good amount of sales for a brand. It has also evolved with time, modern marketing terms like the brand and employee advocates are typically based on word-of-mouth. In this digital era where smartphone usage has grown to

5 Knowledge Base SEO Tips Every Ecommerce Needs to Follow
As an e-commerce business owner, there may be days when you encounter multiple tickets from different customers for the exact same issue. You may even be able to quickly resolve them, thanks to the many years of experience you and your team have. However, if the issue were

Why Is Color Psychology Important In Marketing And Branding?
Last Updated: You have to admit it – Colors play an important role when it comes to branding and marketing. Why? Because of the correlation between the psychology of color and persuasion. And understanding color psychology can be vital for marketers to drive desired responses from the consumers. But most