Gen Z: 5 Key Differences That Separate Them From Millennials

The era of millennials has its own legacy but Generation Z is the new talk of the town. Marketers have started to show a lot of interest and follow this young demography of Gen-zers, the people who were born between the mid-1990s and 2010s. Gen-zers, people who are currently under 25, frown upon being confused […]

What is a Good Referral Rate – Do Referral Programs have Benchmarks?

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How do you know whether your referral program is performing as expected? By benchmarking it against other programs in your niche. Many metrics can help you get a clear picture. However, referral rate is the ultimate measure of the successful performance of your referral program. It is the percentage of referred sales out of the […]

10 Effective eCommerce Referral Marketing Strategies in 2024

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Are you an e-commerce store owner in search of generating leads for your business in a budget-friendly manner? Well, then E-Commerce Referral programs are the marketing strategy that may be the best fit for you. Do you know why? As per data, 54% of marketers say referral marketing has a lower cost-per-lead. Referral programs, also […]

How Personalized E-commerce Loyalty Programs Can Be a Business Game Changer

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The world of e-commerce is a competitive one. Today, customers have the liberty to choose from a range of brands and businesses offering their unique products and services. While e-commerce has been around for a while, online shopping has seen a significant increase due to the pandemic. As businesses aim to increase growth by acquiring […]

How to Measure Customer Loyalty – Top 5 Metrics to Track

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Word of mouth marketing is one of the best forms of marketing. Do you know how likely are your customers to recommend you to others? It’s time to find out. If your latest NPS score is 30 or more, you are doing a great job on the customer loyalty front. Anything lower means you have […]

Successfully Managing the Shift from Brick-and-Mortar to Ecommerce

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Ecommerce has been making headlines throughout the pandemic, and the retail industry has been forced to take notice. In the US alone, the customer spending on online sales grew 44% in 2020 – a massive jump from the previous year by any standard. In fact, this was the sharpest spike in volume for the e-commerce […]

5 Proven B2B Loyalty Program Best Practices in 2022

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The changing market dynamics since the pandemic have compelled businesses to focus on diversifying their supply chains. The traditional calling for RFPs (Requests for Proposal) or tender bids has been replaced by actively researching vendors and suppliers. B2B customers today are looking for better pricing and demanding responsive and reliable customer support. Online B2B sales […]

Why Referral Programs Generate Better Results Than Other E-commerce Marketing Strategies?

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Research shows that 92% of marketers believe the content they create – landing pages, ads, and emailers – really resonates with their target audience. However, only 51% of customers think that brands are authentic in their advertising. Even though most e-commerce brands use a combination of marketing strategies, the trust element is often missing. This […]

Top 10 Gorgias Competitors & Alternatives 2022 [Tried & Tested]

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Gorgias is one of the leading helpdesks in the field of eCommerce. Gorgias’s help desk software quickly gained popularity in the eCommerce world because of its integrations with most e-commerce platforms including Shopify, BigCommerce, and Magneto.   Still, Gorgias sometimes fails to deliver appropriate services concerning the requirements of many businesses. If you are looking for Gorgias […]

eCommerce Customer Relationship Management: How CRM software can help you level up!

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You probably have heard of Customer Relationship Management in e-commerce already. Most of the companies assume it’s important. In fact, 65% of companies use a CRM system according to Salesforce. That’s because using a CRM system/software simplifies the process of customer interaction and other customer relationship management tasks.  So it is a no-brainer that you […]