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How to Improve Customer Perceptions of Your Brand

How to Improve Customer Perceptions of Your Brand

If you aim to increase customer loyalty in today’s time, you need to take the inside-out approach. After all, customers only respond to what they see, hear and feel about your product and service. This creates a distinct perception in their mind that they associate...

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B2B Loyalty Program Best Practices in 2021

B2B Loyalty Program Best Practices in 2021

The changing market dynamics since the pandemic have compelled businesses to focus on diversifying their supply chains. The traditional calling for RFPs (Requests for Proposal) or tender bids have been replaced by actively researching vendors and suppliers. B2B...

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How to Measure Customer Loyalty – Top 5 Metrics to Track

How to Measure Customer Loyalty – Top 5 Metrics to Track

Word of mouth marketing is one of the best forms of marketing. Do you know how likely are your customers to recommend you to others? It’s time to find out. If your latest NPS score is 30 or more, you are doing a great job on the customer loyalty front. Anything lower...

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What is Customer Effort Score (CES) and Why Should You Care?

What is Customer Effort Score (CES) and Why Should You Care?

“Dial 1 for customer service”. When a customer hears this on your IVR, they expect to be connected to an agent in a few seconds. However, if they have to choose from too many options, they may feel slightly annoyed. Our US consumer engagement survey revealed that 68%...

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Customer Loyalty Lessons From Starbucks Rewards Program

Customer Loyalty Lessons From Starbucks Rewards Program

Starbucks can be addictive. Not only is it one of the best coffee you can get, but the customer experience is also certainly one of a kind. Besides, the company also has one of the most popular rewards programs in existence. The world’s largest coffee chain credits a...

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