Remote Work — An Increasing Trend

Remote Work - The New Normal

The last two years have brought some major shifts in our lives. The professional side has also undergone significant changes. Remote work is increasingly becoming the new trend. Do you prefer to work from home than from the office? If yes, you’re not alone. 51 percent of employees prefer remote work because it improves work-life […]

Shoppers’ Digital Path to Purchases – 81% of Shoppers Research Online Before Buying In-store!

81% of shoppers research online before making purchase in-store

With evolving technology, consumers’ lives have become increasingly digital. Be it communicating with friends or making purchases, everything is being done digitally. This evolution has also empowered shoppers to make the right purchase decisions. As per research by GE Capital, 81% of shoppers research online before buying in-store. This means consumers already start their purchasing […]

How Can Trust Seals Increase Sales And Conversions?

trust-seals-increase-sales-and-conversions

You have to admit it – Trust is one of the essential elements that complete a sale. And if you’re selling online, your website or eCommerce store needs to build trust when the consumers visit it. As per our study – How do trust logos influence purchase decisions, trust seals/logos play a vital role in […]

Top 5 Shopify Video Testimonials Apps [Tried & Tested]

best-shopify-video-testimonials-apps

You have to admit it: In e-commerce, trust is one of the most essential elements that lead to final purchase by customers. As per Helplama’s survey, 93% of consumers say they prefer to buy from a well-known brand or the brand they like. As consumers seem to buy from well-known established brands that they are […]

Why Is Color Psychology Important In Marketing And Branding?

Color Psychology in Branding and Marketing

You have to admit it – Colors play an important role when it comes to branding and marketing. Why? Because of the correlation between the psychology of color and persuasion. And understanding color psychology can be vital for marketers to drive desired responses from the consumers. But most of today’s marketing conversations on colors and […]

6 Findings That Prove Email Marketing Is Still Effective! [Survey]

why-email-marketing-is-effective-stats-survey

Have you ever wondered what happens to your email campaigns once you hit “send?” Is email marketing still an effective strategy? Do people even read your emails at all? Due to the rise of social media, many marketers say that email marketing is no longer as effective as it used to be, but that’s not […]

Why Companies Should Convert Employees Into Brand Advocates [Survey]

An employee advocating brand on social media

8 in 10 people use social media at work. Employee downtime is bad for an organization, isn’t it? Maybe yes or no. Yes, social media can distract people from work but it can also be an opportunity for a company to get more referral leads if the company converts its employees into brand advocates, and […]

How Does Social Media Impact Consumer Purchase Decisions [Survey]

Impact_of_social_media_on_consumer_purchase_decisions

Social media platforms act as a connection between consumers and brands. And they’re used extensively by companies to promote their products and services or to provide customer service. A business (whether big or small) needs to be present on social media. But why is this presence so important for a business? Because social media can […]

What do Consumers Think About Push Notifications [Survey]

Push notifications are one of the foremost ways mobile app marketers use to engage with consumers whether to promote features, usage, or to pitch any sort of information. Some modern-age marketers also use push notifications to enhance customer service. But how do consumers perceive push notifications? Can app notifications truly act like the double-edged sword which […]

Boost Referral Programs with the Right Customer Service Script

Referral

Word of mouth has always been one of the most powerful contributing factors for the growth of any business, and 85% of businesses believe referrals are the best way to increase customers.  Happy customers will always be your best brand advocates and help you to acquire new consumers at a lower cost than you can […]