10 Essential Customer Service Etiquette to Master in 2022

The present-day business world operates with customers as its nexus. The success or failure of your business ventures (irrespective of types and categories) mostly depends upon how well you treat your customers.  According to a survey, customers who rate a company for delivering a ‘good’ experience are 34% more likely to purchase again and 35% […]

The Importance of Creating a Customer-First Culture: A Comprehensive Guide

The time has long gone when the “product” was considered as the key driver of a business, the current scenario inclines towards a customer-driven market. A research study published by Forrester, claims that around the end of 2010, marked the beginning of a new era- ‘Age of the customers’. Additional studies showed that about 54% […]

5 Ways SEO Can Boost Your Video Marketing Strategy

SEO for success in Video Marketing

With the limitations in physical interactions owing to the COVID-19 pandemic, video marketing made a notable appearance in the digitized business world.  According to a survey, about 75% of users visit a company’s website after viewing a video.  However, with the sheer bulk of content flooding the internet, your videos might not be visible to […]

In-House vs. Outsourced Customer Service: Pros and Cons


Irrespective of the kind of business you own, it is paramount that you maintain a high-quality customer service team.  Businesses that pivot around great customer services are the ones that enjoy maximum growth. This was proved when Microsoft polled 5,000 people around the world, out of which about 96% claimed that customer service is a […]

Prepare For The Reconstructed Era of B2B Marketing

Changing era of marketing

Over the recent years, we have seen some major shifts in the marketing space. According to many beliefs voiced throughout the globe, it is now obsolete to consider marketing as merely a support function to businesses. In fact, 62% of purchases are influenced by digital marketing. So marketing seems to be a crucial part of […]

What is Fear of Missing Out Phobia (FOMO) & How to Overcome It?


Do you find yourself picking up your phone every other minute to check for updates or to respond to every notification? If yes, you may have the fear of missing out (FOMO). While it’s exciting to know that your friends are attending a party or vacationing in a beautiful location, it can also increase your […]

The Impact of Coronavirus on E-commerce, Marketing, and Advertising [Stats]

The impact of coronavirus

Over the last two years, we have seen one of the biggest shifts in our lives. The Covid-19 pandemic has affected everything whether it’s small brick-to-mortar shops or big corporates. In this post, we have put together some statistics and findings by renowned researchers in the market, that will help you know how coronavirus impacted […]

How do Colors and Lighting Affect Employees’ Productivity?

Impact of lighting on your employees productivity

Our current lifestyle is a race against time. And for a business to stand out, employees’ productivity is essential.  If you wonder why your employees remain stagnant despite investing numerous hours in work, then you, like many others, maybe follow a commonly errored ideology that more time spent in the office implies more work done.  […]

10 Easy Ways To Make Your Site Insanely Fast

10 ways to increase website speed

No matter how good your site looks, if it does not load fast, chances are users will dump your site. Why page speed is vital for your website’s online success? Google clearly says that Page speed is one of the top-ranking factors. Moreover, Google’s recent ‘page experience’ update paid stress on user experience as well, […]

Is Your Company Customer-centric? Let’s Find Out!

Every company claims to be customer-centric, most likely you as well. But are you really? This post will help you know if you’re really customer-centric or not, and what are the habits of customer-focused companies. First, let’s have a look at some stats that prove why being customer-centric is crucial and what customer-centric companies do: […]