Using User generated Content. How Top Brands Are leveraging?
Who do you trust more, before purchasing a product or service: the brand, a fellow consumer, or user generated content? Eighty-three percent of online respondents in 60 countries say they trust the recommendations of friends and family over traditional advertising. That’s why top brands and marketers incorporate user-generated content(UGC) into their marketing efforts to win […]
Why Is Color Psychology Important In Marketing And Branding?
Last Updated: You have to admit it – Colors play an important role when it comes to branding and marketing. Why? Because of the correlation between the psychology of color and persuasion. And understanding color psychology can be vital for marketers to drive desired responses from the consumers. But most of today’s marketing conversations on […]
Boost Referral Programs with the Right Customer Service Script
Word of mouth has always been one of the most powerful contributing factors for the growth of any business, and 85% of businesses believe referrals are the best way to increase customers. Happy customers will always be your best brand advocates and help you to acquire new consumers at a lower cost than you can […]