Importance of Customer Perception & How to Track It


In the customer-centric era, every feedback and review can make or break your brand’s reputation. That is why small businesses need to invest time in actively understanding customer behavior and make effective strategies for improving their brand’s perception, acquisition, and retention.  If you are not putting customers first, you are putting your business at risk. […]

Top 8 Tips and Some Examples for Customer Retention Emails


Customer Retention is an essential component for any business. It helps build a good relationship with the customer. Customer retention is directly related to customer satisfaction and engagement. There are several customer retention strategies and Customer Retention Emails are one of them. 59% of B2B marketers say email is their most effective channel for generating […]