Amazon sellers can work with third-party companies for a wide range of business functions, from fulfillment and logistics to account management, product sourcing, listing management, advertising, and other marketplace operations.
Choosing the right provider depends on the specific work a seller needs to delegate, the provider's Amazon expertise, geographic coverage, pricing model, and ability to scale with the business.
This guide explains what Amazon third-party companies are, the main types of providers available, how they differ from Amazon's own services, and what to consider when comparing providers.
Amazon third-party companies are independent businesses — separate from Amazon itself — that support sellers with fulfillment, account management, sourcing, listing optimization, advertising, and other marketplace operations. Among providers compared here, Helplama offers marketplace and business support starting at $399/month with a 5.0/5 GoodFirms rating across 60+ countries, while Helpware offers ecommerce support starting at $8–$15/hour. The right provider depends on the specific function you need to outsource — not company size or price alone.
- What Are Amazon Third-Party Companies?
- Types of Third-Party Companies
- Best Amazon Third-Party Companies
- 3PL & Fulfillment
- Account Management & Operations
- Product Sourcing
- Listing & Catalog Management
- Advertising & Growth
- Other Seller Operations
- Third-Party vs. Amazon Services
- How to Choose a Provider
- How Much Does It Cost?
- When to Hire a Third-Party Company
- FAQs
What Are Amazon Third-Party Companies?
Amazon third-party companies are independent businesses that provide products or services connected to Amazon selling and marketplace operations.
They are separate from Amazon itself and may work directly with Amazon sellers to support specific operational, marketing, logistics, or administrative functions.
The term can refer to several different types of businesses, including:
- Third-party logistics and fulfillment providers
- Amazon account-management companies
- Product sourcing companies
- Listing and catalog management providers
- Amazon advertising and PPC agencies
- Marketplace operations providers
- Accounting and business-support providers
It is important to distinguish third-party sellers from third-party service providers. A third-party seller is an independent business that sells products through Amazon. A third-party service provider is an external company that helps sellers manage some part of their Amazon business.
| Term | Meaning |
|---|---|
| Third-party seller | An independent business selling products on Amazon |
| Third-party service provider | An external company providing services to Amazon sellers |
| Amazon-owned service | A service operated by Amazon |
| 3PL | An external logistics and fulfillment provider |
What Types of Third-Party Companies Work With Amazon Sellers?
Amazon sellers can use third-party companies for individual functions or broader areas of marketplace operations. The appropriate provider depends on the seller's requirements.
Amazon 3PL and fulfillment companies
Amazon 3PL companies provide logistics services such as warehousing, inventory handling, order fulfillment, and shipping.
A 3PL can be useful when a seller needs logistics infrastructure beyond what it can efficiently manage internally.
Amazon account-management companies
Amazon account management companies help sellers manage ongoing marketplace activities.
Depending on the provider and engagement, this can include catalog management, inventory coordination, listing maintenance, reporting, and other operational activities.
Product sourcing companies
Amazon product sourcing companies help sellers identify suppliers and coordinate sourcing activities.
These providers can be useful for sellers that need assistance with supplier research, product sourcing, or managing sourcing processes.
Listing optimization companies
Amazon listing optimization companies focus on product catalog and listing-related work.
Services can include:
- 1Product titles
- 2Bullet points
- 3Product descriptions
- 4Image coordination
- 5Keyword research
- 6Variation management
- 7Catalog updates
Amazon advertising and PPC agencies
Amazon PPC agencies manage or support advertising campaigns for sellers.
Their work can include campaign management, advertising strategy, performance analysis, and ongoing optimization.
Marketplace operations providers
Marketplace operations providers support broader Amazon business activities.
Depending on the company, this can include:
- Account operations
- Catalog management
- Inventory coordination
- Marketplace reporting
- Seller-performance monitoring
- Administrative tasks
- Business analytics
Best Amazon Third-Party Companies
The best Amazon third-party company depends on the service required. A fulfillment provider may be appropriate for logistics, while an account-management or marketplace operations company may be more suitable for sellers looking for broader operational support.
When comparing providers, consider the specific services offered rather than choosing solely on company size or price.
| Company | Primary service | Best for |
|---|---|---|
| Helplama | Marketplace and business support | Businesses looking for external operational support |
| Helpware | Customer and ecommerce support | Businesses seeking outsourced support operations |
| SupportYourApp | Customer and technical support | Businesses comparing outsourced support providers |
| Company | Amazon focus | Pricing model | Key markets |
|---|---|---|---|
| Helplama | Amazon and ecommerce support | Starts at $399/month | 60+ countries |
| Helpware | Ecommerce support | Starting at $8–$15/hour | 11 countries |
| SupportYourApp | Not publicly disclosed | Not publicly disclosed | Not publicly disclosed |
Helplama
Helplama provides outsourced business and ecommerce support services. Its workforce is 2,000+ employees, with operations spanning 60+ countries and 100+ languages. Helplama has been in business for 11+ years and has a 5.0/5 GoodFirms rating. Pricing: Starts at $399/month.
For companies comparing third-party providers, these figures can help establish Helplama's scale, geographic reach, language coverage, and entry-level pricing.
Helpware
Helpware provides customer and ecommerce support services. The supplied company information lists:
| Factor | Helpware |
|---|---|
| GoodFirms rating | 4.9/5 |
| Starting price | $8–$15/hour |
| 24/7 support | Yes |
| Locations | 19 |
| Countries | 11 |
| Languages | 45+ |
| Company size | 1,000–9,999 employees |
| Founded | 2015 |
| Technical support | Yes |
| Support channels | Phone, email, live chat, social |
| AI-enabled support | Yes |
| Ecommerce support | Yes |
SupportYourApp
SupportYourApp is another provider that may be considered when comparing outsourced support and operational providers. Specific figures for the comparison categories used in this article were not publicly disclosed in the supplied research.
Amazon Third-Party Companies for Logistics & Fulfillment
Amazon 3PL companies provide logistics infrastructure outside Amazon's own fulfillment operations.
Depending on the provider, services may include:
- 1Warehousing
- 2Inventory storage
- 3Pick and pack
- 4Order fulfillment
- 5Shipping coordination
- 6Returns processing
- 7Inventory management
A seller should evaluate a 3PL based on its geographic coverage, warehouse capabilities, technology integrations, fulfillment model, pricing structure, and ability to handle the seller's order volume.
What to compare
| Factor | Why it matters |
|---|---|
| Warehouse coverage | Determines where inventory can be stored and orders fulfilled |
| Storage model | Affects ongoing inventory costs |
| Fulfillment process | Determines how orders are processed and shipped |
| Technology | Can affect inventory visibility and operational efficiency |
| Geographic coverage | Important for domestic and international selling |
| Pricing | Helps determine the total logistics cost |
Amazon Third-Party Companies for Account Management & Operations
Amazon account management companies provide external support for sellers that need help with ongoing marketplace operations.
Depending on the provider, services may include:
- Catalog management
- Inventory coordination
- Listing maintenance
- Account operations
- Marketplace reporting
- Seller-performance monitoring
- Administrative support
Before choosing an account-management provider, sellers should define which activities they want to outsource and which responsibilities will remain internal.
A provider that offers a broad service portfolio is not necessarily the best fit if the seller only needs help with one specialized function.
Amazon Third-Party Companies for Product Sourcing
Amazon product sourcing companies help sellers with supplier and product-sourcing activities.
A sourcing provider may support tasks such as:
- Supplier research
- Product identification
- Supplier communication
- Sourcing coordination
- Product-related research
- Order coordination
The right provider depends on the seller's product category, sourcing requirements, geographic preferences, and level of involvement.
Sellers should also establish clear responsibilities before beginning a sourcing engagement, particularly around supplier selection, product specifications, quality requirements, and purchasing decisions.
Amazon Third-Party Companies for Listing & Catalog Management
Amazon listing management companies focus on maintaining and improving product catalog information.
Common activities include:
- Title optimization
- Bullet-point development
- Product descriptions
- Keyword research
- Image coordination
- Variation management
- Catalog updates
For sellers with large catalogs, third-party listing support can help centralize repetitive catalog activities.
However, sellers should establish approval processes before allowing an external provider to make significant changes to product information.
Amazon Third-Party Companies for Advertising & Growth
Amazon advertising agencies and PPC companies specialize in managing paid advertising activities.
Services may include:
- Campaign setup
- PPC management
- Keyword research
- Bid management
- Campaign optimization
- Advertising reporting
- Performance analysis
When comparing advertising providers, sellers should understand how fees are calculated and what work is included.
Possible pricing structures include monthly retainers, percentage-of-ad-spend arrangements, or other provider-specific models.
Amazon Third-Party Companies for Other Seller Operations
Amazon sellers can also use third-party companies for other business functions.
These may include:
- 1Bookkeeping and accounting
- 2Inventory planning
- 3Returns processing
- 4Product photography & creative
- 5Compliance support
- 6Analytics
- 7International expansion support
The benefit of using specialized providers is that sellers can select external expertise for individual business functions instead of building every capability internally.
Amazon Third-Party Companies vs. Amazon Services
Amazon provides its own marketplace programs and services, but sellers can also work with independent third-party providers.
The two options serve different purposes and are not necessarily mutually exclusive.
| Factor | Amazon service | Third-party provider |
|---|---|---|
| Provider choice | Limited | Multiple options |
| Customization | Program-dependent | Usually higher |
| Specialization | Amazon-specific | Often niche-specific |
| Pricing | Program dependent | Varies |
| Dedicated support | Depends on program | Often available |
Third-party providers can give sellers more choice when they need specialized services, additional operational capacity, or support outside the scope of a particular Amazon program.
How to Choose an Amazon Third-Party Company
Choosing an Amazon third-party service provider starts with identifying the specific problem the business needs to solve.
A seller should evaluate:
Amazon expertise
Look for experience relevant to the seller's Amazon business model, product category, and operational requirements.
Specialization
Determine whether the provider specializes in fulfillment, advertising, account management, sourcing, catalog work, or another specific function.
Service scope
Confirm exactly which activities are included and which remain the seller's responsibility.
Pricing model
Compare the pricing structure rather than looking only at the headline price. Different providers may charge hourly rates, monthly fees, project fees, commissions, or other amounts.
Geographic coverage
Geographic reach matters for sellers operating across multiple markets or requiring international support.
Technology and integrations
Consider the systems the provider uses and whether they integrate with the seller's existing workflow.
Reporting
Understand what reports, performance updates, and operational visibility the provider offers.
Contract terms
Review minimum commitments, cancellation terms, service scope, and any additional charges.
Scalability
A provider should be able to support the business as requirements change.
How Much Do Amazon Third-Party Services Cost?
There is no single price for Amazon third-party services because pricing depends on the type of service, scope of work, provider, location, and engagement model.
| Service | Typical pricing model | Main cost drivers |
|---|---|---|
| 3PL | Per order / storage | Volume, storage, geography |
| Account management | Monthly fee | Scope, revenue, marketplaces |
| PPC | % of spend / retainer | Ad spend, complexity |
| Sourcing | Project / commission | Product, supplier, volume |
| Listing management | Per SKU / project | Catalog size |
For the providers covered in the supplied research:
| Provider | Pricing |
|---|---|
| Helplama | Starts at $399/month |
| Helpware | Starting at $8–$15/hour |
| SupportYourApp | Not publicly disclosed |
These figures should not be treated as directly interchangeable because the providers may use different service scopes and pricing models.
When Should an Amazon Seller Hire a Third-Party Company?
An Amazon seller may consider hiring a third-party company when internal resources are no longer sufficient for a particular business function.
Common triggers include:
- 1Growing order volume
- 2Expansion into multiple marketplaces
- 3Increasing operational complexity
- 4Lack of specialist expertise
- 5International expansion
- 6Fulfillment complexity
- 7Advertising complexity
The decision should be based on the specific operational requirement rather than company size alone.
For example, a seller may use a 3PL when fulfillment becomes difficult to manage internally, while another seller may use a specialized advertising provider because PPC management requires expertise it does not have in-house.
FAQs About Amazon Third-Party Companies
What are Amazon third-party companies?
Amazon third-party companies are independent businesses that provide products or services connected to Amazon selling. They can support areas such as logistics, fulfillment, account management, sourcing, listings, advertising, and other marketplace operations.
What is an Amazon third-party service provider?
An Amazon third-party service provider is an external company that provides services to Amazon sellers rather than being part of Amazon itself.
What services do Amazon third-party companies provide?
Services can include 3PL and fulfillment, account management, product sourcing, listing and catalog management, PPC and advertising, marketplace operations, accounting, analytics, and other business support.
What is a third-party seller on Amazon?
A third-party seller is an independent business that sells products through Amazon's marketplace. This is different from an Amazon third-party service provider, which provides services to sellers.
What types of companies help Amazon sellers?
Amazon sellers can work with logistics providers, 3PLs, account-management companies, sourcing providers, listing-management companies, advertising agencies, and other specialized business-service providers.
Are Amazon 3PL companies third-party companies?
Yes. A 3PL is an external logistics provider that can provide warehousing, inventory, fulfillment, shipping, and related services to Amazon sellers.
Can Amazon sellers outsource operations to third-party companies?
Yes. Sellers can use external providers for selected business functions such as fulfillment, sourcing, catalog management, advertising, and other marketplace operations. The exact services available depend on the provider.
How much do Amazon third-party services cost?
Costs vary according to the service, provider, scope, and pricing model. For example, Helplama pricing starts at $399/month, while Helpware's supplied starting price is $8–$15/hour. SupportYourApp pricing was not publicly disclosed in the supplied research.
How do I choose an Amazon third-party service provider?
Compare providers based on their specialization, Amazon expertise, service scope, pricing model, geographic coverage, technology, reporting, contract terms, and scalability. The best provider is the one that matches the specific function and requirements you need to outsource.
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