How to Calculate Your Cart Abandonment Rate? (Easy Yet Complete Guide)

Do you measure the cart abandonment rate for your e-commerce store? If not, you should. Cart abandonment is quite similar to going to a real store, like a product, and then coming back empty-handed. It has been one of the prevailing issues in the eCommerce world.  According to Statista, “75% of shoppers abandon their carts […]

Top 8 Tips and Some Examples for Customer Retention Emails


Customer Retention is an essential component for any business. It helps build a good relationship with the customer. Customer retention is directly related to customer satisfaction and engagement. There are several customer retention strategies and Customer Retention Emails are one of them. 59% of B2B marketers say email is their most effective channel for generating […]

8 Proven Tips for Conversational Customer Service in 2022


Over half (54%) of customers have higher expectations for customer service today compared to one year ago. So it won’t be wrong to say that – Your company’s image is synonymous with the type of customer service that you offer. The type of interaction you have with your customers can be crucial in the overall […]

Customer Empathy: Why is Empathy Important in Customer Service?

What is the one skill that every customer service representative must possess?  Empathy is unmatched regardless of the tools, processes, or procedures in place. Empathy statements are your way of communicating to a customer that you understand their concerns, issues, and feelings. Harvard Business Review research suggests the top 10 most empathetic companies increased their […]

Customer Success Metrics For SaaS Companies


Amidst the pandemic challenges, understanding customer success metrics for SaaS becomes vital in navigating the business landscape. According to Smartkarrot, “84% of people say that customer success will go to offense mode from defense mode in the next 2 years.” The SaaS or Software-as-a-service companies have also gone through the same issue. What if we […]

How to Make Every Interaction With Customers Positive? [8 Proven Ways]

Are you struggling to interact with your customers? If yes, you are not alone. Most of the companies end up providing a bad customer service experience to their customers. Customer interaction plays a huge role in building influential connections with customers and retaining them. And personnel with efficient communication skills are key to making customer […]

Customer Engagement Model: How To Build One For Your Business?

If you are a small business owner, you might be focused on increasing your reach and getting newer customers, which is very crucial. But can also drain your wallet! That’s because getting new customers can be 5 times more expensive than retaining a current one. Moreover, the current business world is flooded with similar products […]

5 Easy Steps for Designing a Customer-driven Marketing Strategy in 2022

Today, you will find the internet flooding with content that highlights the importance of being customer-centric building your business plans with your customers at their crux. Well, that itself demonstrates the power your customers hold. According to a report by Think with Google, 61% of people expect brands to provide experiences based on their preferences.  […]

10 Essential Customer Service Etiquette to Master in 2022

The present-day business world operates with customers as its nexus. The success or failure of your business ventures (irrespective of types and categories) mostly depends upon how well you treat your customers.  According to a survey, customers who rate a company for delivering a ‘good’ experience are 34% more likely to purchase again and 35% […]

6 Reasons Why You Should Hire a Chief Experience Officer (CXO) in 2022

Can you guess what the majority of successful businesses place as their top priority? If you guessed “customer experience”, you guessed right. Forrester reports that 76% of executives say improving CX is a high or critical priority. Customers, without a doubt, expect more from the brands they purchase than ever before, but there is a […]