6 Things to Do When You Know Your Customer Has Misinterpreted Things
Managing customer expectations efficiently is the key to retaining them for the long term. Customers that do complain provide brands vital clues about what’s working and what isn’t. However, not all customer complaints arise from genuine issues with your product. Some of them are the result of misunderstanding or unreasonable expectations on the part of […]
How Referral Programs Can Build an E-commerce Store’s Customer Reliability
Today customers may find themselves facing a challenging task. That task is to make the best purchasing decisions from among the several options available. Often the decision is based on ads seen on the TV, print, or social media platforms. However, factors like friends, family, or co-workers’ opinions or thoughts can influence a customer’s buying […]
5 Customer Service Tips Businesses Can’t Afford to Forget
Great customer service is like an invisible calling card that customers can instinctively read. Even if they haven’t brought from you before, online shoppers can form opinions about you based on what others are saying about you, both online and off. That is why satisfied customers are the best possible endorsement that your online store […]
Tried and Tested Strategies to Build an Online Customer Community
What if you had a loyal band of customers that preferred to buy almost exclusively from your online store? You probably think we’re too optimistic or even delusional! However, the biggest e-commerce brands like Sephora and eBay have managed to do just that. They have gotten some remarkable results by going beyond mere marketing to […]
5 Customer Service Skills that Can Set You Apart
From checkout to the post-purchase experience, customer service has an important role to play in delivering your brand promise. After all, it is that one thing your competitors cannot replicate. Small businesses like online e-commerce stores are ideally placed to build a personal connection with customers than their larger competitors. Many businesses are going out […]
7 Ways to Tackle Customer Churn for SaaS in a Recession
How the current scenario will change the SaaS world in the short and long term is anybody’s guess. But what is clear is that as customers adapt to the altering environment, every SaaS company must gear itself for customer churn. How do you address the churn? By keeping customers happy. It’s that fundamental. An unhappy […]
5 Great Customer Service Tips for Small Businesses to Beat the Big Ones
Customer service is now the biggest brand differentiator for businesses of all sizes. Great overall customer experience is now considered to be a more important factor than just the price and product quality. Customers prefer brands that make them feel valued. In fact, research conducted by Oracle shows that 86% of shoppers are even willing […]