How to create an effective customer engagement portal? [Complete Guide]

Having positive customer engagement is quite crucial for a business. According to a report from ThinkWithGoogle, “33% of marketers agree that improved understanding and customer engagement with the right customers is most important to reaching their marketing goals in the next three years.” But as customers use eleven social media channels on average to reach […]

Customer Empathy: Why is Empathy Important in Customer Service?

What is the one skill that every customer service representative must possess?  Empathy is unmatched regardless of the tools, processes, or procedures in place. Empathy statements are your way of communicating to a customer that you understand their concerns, issues, and feelings. Harvard Business Review research suggests the top 10 most empathetic companies increased their […]

Customer Success Metrics For SaaS Companies


Amidst the pandemic challenges, understanding customer success metrics for SaaS becomes vital in navigating the business landscape. According to Smartkarrot, “84% of people say that customer success will go to offense mode from defense mode in the next 2 years.” The SaaS or Software-as-a-service companies have also gone through the same issue. What if we […]

How to Make Every Interaction With Customers Positive? [8 Proven Ways]

Are you struggling to interact with your customers? If yes, you are not alone. Most of the companies end up providing a bad customer service experience to their customers. Customer interaction plays a huge role in building influential connections with customers and retaining them. And personnel with efficient communication skills are key to making customer […]

Customer Engagement Model: How To Build One For Your Business?

If you are a small business owner, you might be focused on increasing your reach and getting newer customers, which is very crucial. But can also drain your wallet! That’s because getting new customers can be 5 times more expensive than retaining a current one. Moreover, the current business world is flooded with similar products […]

5 Easy Steps for Designing a Customer-driven Marketing Strategy in 2022

Today, you will find the internet flooding with content that highlights the importance of being customer-centric building your business plans with your customers at their crux. Well, that itself demonstrates the power your customers hold. According to a report by Think with Google, 61% of people expect brands to provide experiences based on their preferences.  […]

10 Essential Customer Service Etiquette to Master in 2022

The present-day business world operates with customers as its nexus. The success or failure of your business ventures (irrespective of types and categories) mostly depends upon how well you treat your customers.  According to a survey, customers who rate a company for delivering a ‘good’ experience are 34% more likely to purchase again and 35% […]

6 Reasons Why You Should Hire a Chief Experience Officer (CXO) in 2022

Can you guess what the majority of successful businesses place as their top priority? If you guessed “customer experience”, you guessed right. Forrester reports that 76% of executives say improving CX is a high or critical priority. Customers, without a doubt, expect more from the brands they purchase than ever before, but there is a […]

6 Pro Tips on How to Improve Customer Service Response Times

How to Drastically Improve Customer Service

Long customer service response times can be irritating. So irritating that long response times can also make your customers end the business relationship. In Helplama’s survey, 60% of respondents reported that they broke the business relationship with a company because response times were too long. Moreover, SuperOffice reported that about 75% of customers claimed that […]

What are the Major Consequences of Poor Customer Service and How to Fix Them?

top 5 reasons of poor customer service and how to fix them

In today’s global marketplace, competition is fierce, and providing a good customer service experience is more important than ever.  68% of consumers say they are willing to pay more for products and services from a brand known to offer good customer service experiences. On the other hand, poor customer service can be destructive for your […]