Have you ever wondered what makes a brand recognizable? There can be many factors that contribute to the recognition of a brand, but “consistency” seems to be the key factor. This post will help you know why and how consistency can help your brand stand out from the...

It's no secret that technology has changed the way people teach and learn. Learning is no longer limited to traditional methods, and the majority of learning is now digital. Mobile devices, virtual learning systems, and online courses are just a few of the digital...

Should you use infographics in your content strategy? Can infographics really improve SEO? Yes, when used correctly, an infographic can significantly improve your SEO efforts.   In today’s digital age, Infographics have become extremely popular as a strategy...

In today’s high trust commerce, user-generated content has evolved as a vital strategy that brands use to win people’s trust and convert them into customers. So, you might be already using UGC to acquire new customers. But have you ever encouraged user-generated...

Brand marketing is a marketing strategy where you market the whole brand to sell the products and services instead of marketing the product or service itself. And It has the power to influence consumer awareness, trust, loyalty, and ultimately revenue. Marketing an...

Is content marketing a part of your b2b marketing strategy? If yes, then great. But if not, then it should be. Content Marketing has evolved from a new marketing technique to a gold standard. It outperforms the traditional marketing strategies, that’s why 89% of B2B...

If you are still using the same marketing copy to target all of your customers, then you might end up losing them to your competitors who are implementing personalized marketing. Today’s consumers want companies to provide an exceptional customer service experience...