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Successfully Managing the Shift from Brick-and-Mortar to Ecommerce
Ecommerce has been making headlines throughout the pandemic, and the retail industry has been forced to take notice. In the US alone, the customer spending on online sales grew 44% in 2020 - a massive jump from the previous year by any standard. In fact, this was the...
5 Best Customer Loyalty Program Ideas for the Food & Beverage Industry
Who doesn’t like a free cola or beverage along with a meal they just ordered? The F&B industry is slowly getting back on its feet after the disruption caused by COVID-19, and restaurant owners are keen on recovering their losses. While there is a lot of...
How to Evaluate Loyalty Program’s Value Proposition
Standing out from the competition is becoming more important than ever for e-commerce brands. In the post-pandemic scenario, customers are willing to experiment more often, and brands will need to put in more effort to keep them coming back. The key question to ask...
5 Proven B2B Loyalty Program Best Practices in 2022
The changing market dynamics since the pandemic have compelled businesses to focus on diversifying their supply chains. The traditional calling for RFPs (Requests for Proposal) or tender bids has been replaced by actively researching vendors and suppliers. B2B...
Why Referral Programs Generate Better Results Than Other E-commerce Marketing Strategies?
Research shows that 92% of marketers believe the content they create - landing pages, ads, and emailers - really resonates with their target audience. However, only 51% of customers think that brands are authentic in their advertising. Even though most e-commerce...
Customer Loyalty in Today’s Breathless Digital World
 If there is one lesson for brands to learn from the pandemic and its aftermath, customer loyalty is fickle and unpredictable. Customers are clearly looking for greater convenience and value in the digital age- more than ever before. Contrary to popular opinion, price...
Top 10 Gorgias Competitors & Alternatives 2022 [Tried & Tested]
Gorgias is one of the leading helpdesks in the field of eCommerce. Gorgias’s help desk software quickly gained popularity in the eCommerce world because of its integrations with most e-commerce platforms including Shopify, BigCommerce, and Magneto.  Still, Gorgias...
Knowledge Base 101: The Best Practices for Ensuring a Kick-Ass Knowledge Base for E-Commerce Store
Answering the same customer doubts, repeatedly, is frustrating, and it is an utter waste of resources. A self-service knowledge base is a simple, affordable solution to this concern. When you make an efficient knowledge base a fundamental part of customer support, you...
eCommerce Customer Relationship Management: How CRM software can help you level up!
You probably have heard of Customer Relationship Management in e-commerce already. Most of the companies assume it's important. In fact, 65% of companies use a CRM system according to Salesforce. That’s because using a CRM system/software simplifies the process of...