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How to Evaluate Loyalty Program’s Value Proposition

How to Evaluate Loyalty Program’s Value Proposition

Standing out from the competition is becoming more important than ever for e-commerce brands. In the post-pandemic scenario, customers are willing to experiment more often, and brands will need to put in more effort to keep them coming back. The key question to ask...

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5 Proven B2B Loyalty Program Best Practices in 2022

5 Proven B2B Loyalty Program Best Practices in 2022

The changing market dynamics since the pandemic have compelled businesses to focus on diversifying their supply chains. The traditional calling for RFPs (Requests for Proposal) or tender bids has been replaced by actively researching vendors and suppliers. B2B...

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Customer Loyalty in Today’s Breathless Digital World

Customer Loyalty in Today’s Breathless Digital World

 If there is one lesson for brands to learn from the pandemic and its aftermath, customer loyalty is fickle and unpredictable. Customers are clearly looking for greater convenience and value in the digital age- more than ever before. Contrary to popular opinion, price...

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